📌 Core Information
🔹 Job Title: Marketing Manager - Organic Growth
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO strategies for sustainable organic traffic growth
- Collaborating with content, development, and marketing teams to implement best SEO practices
- Analyzing data and metrics to make informed decisions and drive results
- Creating and optimizing on-page content for SEO
- Staying up-to-date with industry trends and algorithm changes
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay ahead of SEO trends and algorithm updates.
📋 Key Responsibilities
✅ Developing and implementing SEO strategies to improve organic traffic and lead generation
✅ Collaborating with cross-functional teams to ensure SEO best practices are followed
✅ Analyzing data and metrics to identify trends, opportunities, and areas for improvement
✅ Creating and optimizing on-page content for SEO, including titles, meta tags, and schema markup
✅ Staying up-to-date with industry trends and algorithm changes, and adjusting strategies accordingly
✅ Managing and mentoring junior SEO team members (if applicable)
ASSUMPTION: This role may involve managing and mentoring junior SEO team members as the company grows and expands its SEO efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 3 years of proven SEO experience, preferably in a competitive environment
Required Skills:
- Proven expertise in technical SEO, including on-page optimization, schema markup, and Core Web Vitals
- Familiarity with SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar
- Strong analytical skills and data-driven mindset
- Fluency in Portuguese and English, both written and spoken
- Basic knowledge of HTML, CSS, and JavaScript
- Experience in link building strategies and tactics
Preferred Skills:
- Experience with CMS Storyblok
- Familiarity with mobile-first optimization and A/B testing for SEO
- Experience in the fintech or financial services sector
ASSUMPTION: While not explicitly stated, experience with mobile-first optimization and A/B testing for SEO would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on experience, the salary range for this role in Lisbon is typically between €35,000 and €50,000 per year. ComparaJá has not provided a specific salary range, but this estimate is based on market research and industry standards.
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Friday breakfast
- Annual events and team-building activities
- Opportunity to work directly with the Founder, Managing Director, and Head of Marketing
- Chance to learn about financial decision-making from experts
Working Hours: Full-time, typically 40 hours per week, with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The salary range provided is an estimate based on market research and industry standards. Actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 2015
Company Description:
- ComparaJá is a free, independent online platform for comparing and analyzing financial products and services
- The company aims to help consumers make informed decisions and save time and money by facilitating access to impartial, rigorous, and independent information
- ComparaJá offers comparisons for credit, debit cards, mortgages, savings accounts, energy contracts, telecommunications, and insurance
Company Specialties:
- Credit
- Debit Cards
- Mortgages
- Savings Accounts
- Energy Contracts
- Telecommunications
- Insurance
Company Website: www.comparaja.pt
ASSUMPTION: ComparaJá is a well-established company in the financial services sector, with a strong focus on helping consumers make informed decisions about their financial products and services.
📊 Role Analysis
Career Level: Mid-level marketing professional with a focus on SEO and organic growth
Reporting Structure: This role reports directly to the Head of Marketing and works closely with the Founder and Managing Director
Work Arrangement: Hybrid, with 3 days on-site in Lisbon and 2 days remote
Growth Opportunities:
- Potential to take on more responsibilities and mentor junior team members as the company grows
- Opportunity to learn about financial decision-making from experts in the field
- Chance to work on high-impact projects with direct input from the Founder, Managing Director, and Head of Marketing
ASSUMPTION: As a mid-sized company, ComparaJá offers growth opportunities for motivated and talented individuals who can make a significant impact on the organization's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon
Office Location(s): Praça de Alvalade, Lisbon
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
- The city is known for its rich history, vibrant culture, and beautiful architecture
- Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and a strong sense of community
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The work environment at ComparaJá is collaborative and supportive, with a strong focus on helping employees grow and succeed in their roles.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the Head of Marketing
- Final interview with the Founder and Managing Director
Key Assessment Areas:
- SEO expertise and technical skills
- Data analysis and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of SEO projects or campaigns you've worked on, and be ready to discuss the results and lessons learned
- Research ComparaJá's mission and values, and be prepared to discuss how your skills and experience align with the company's goals
ATS Keywords: SEO, organic growth, marketing, data analysis, technical SEO, on-page optimization, link building, A/B testing, fintech, financial services
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to demonstrate your relevant skills and experience.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Ahrefs
- SEMrush
- Screaming Frog
- Storyblok (CMS)
- HTML, CSS, JavaScript
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in the SEO industry.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Proactivity
- Teamwork
- Creativity
- Ethical work ethic
- Determination
- Humility
- Passion for improving financial literacy and capacity for savings
Work Style:
- Collaborative and supportive
- Data-driven and results-oriented
- Continuously learning and improving
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a strong desire to help consumers make better financial decisions and improve their financial literacy?
- Are you comfortable working in a collaborative, data-driven environment and making decisions based on data and insights?
- Do you have a growth mindset and a strong desire to learn and improve continuously?
ASSUMPTION: ComparaJá values employees who are passionate about helping consumers make better financial decisions and who are comfortable working in a collaborative, data-driven environment.
⚠️ Potential Challenges
- Keeping up with the latest SEO trends and algorithm changes
- Managing multiple projects and priorities simultaneously
- Collaborating effectively with cross-functional teams
- Working in a fast-paced, dynamic environment
ASSUMPTION: These challenges are common in SEO roles and can be overcome with strong technical skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to SEO Manager or SEO Specialist roles in other companies, but with a focus on organic growth and a strong emphasis on data-driven decision making
- Unlike some SEO roles, this position requires a strong understanding of the financial services industry and a commitment to helping consumers make better financial decisions
- Career progression in this role could lead to a Senior SEO Manager or Head of SEO position, with the opportunity to manage and mentor a team of SEO specialists
ASSUMPTION: While this role shares similarities with other SEO roles, its unique focus on organic growth and data-driven decision making sets it apart from other SEO positions in the industry.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy for a new product launch, resulting in a 50% increase in organic traffic within the first 6 months
- Conducting a technical SEO audit of an existing website and identifying opportunities for improvement, leading to a 30% increase in organic traffic within 3 months
- Collaborating with the content team to create and optimize on-page content for SEO, resulting in a 25% increase in organic traffic and a 15% increase in conversions
ASSUMPTION: These sample projects demonstrate the kind of SEO expertise and results-driven approach required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does ComparaJá support the professional development and growth of its employees?
- What are the biggest challenges facing the SEO team in the next 6-12 months, and how can this role help address them?
- How does ComparaJá measure the success of its SEO efforts, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for growth and advancement within the SEO team and the company as a whole?
ASSUMPTION: These questions demonstrate a proactive and thoughtful approach to the role and the company, and can help you better understand the expectations and opportunities for growth in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and achievements
- Write a cover letter that demonstrates your understanding of the role and company, and explains why you are a strong fit for the position
- Prepare examples of SEO projects or campaigns you've worked on, and be ready to discuss the results and lessons learned
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
