Marketing Manager - Organic Growth

📌 Core Information

🔹 Job Title: Marketing Manager - Organic Growth

🔹 Company: ComparaJá

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Full-time, Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing SEO strategies to drive organic traffic growth and lead generation
• Collaborating with content, development, and marketing teams to implement best SEO practices
• Analyzing data and interpreting metrics to make data-driven decisions
• Creating and updating on-page content optimized for SEO
• Working in a hybrid environment with a focus on results and continuous improvement

ASSUMPTION: This role requires a high level of technical SEO knowledge and experience in competitive environments. The ideal candidate will be proactive, analytical, and results-driven.

📋 Key Responsibilities

✅ Develop and implement SEO strategies to drive organic traffic growth and lead generation

✅ Collaborate with content, development, and marketing teams to implement best SEO practices

✅ Analyze data and interpret metrics to make data-driven decisions

✅ Create and update on-page content optimized for SEO

✅ Stay up-to-date with SEO best practices and industry trends

✅ Work in a hybrid environment, with 3 days on-site in Lisbon

ASSUMPTION: This role requires a strong understanding of SEO technical aspects, including rastreabilidade, indexação, arquitetura de informação, schema markup, and Core Web Vitals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 3 years of experience in SEO, ideally in competitive environments

Required Skills:

• Proven experience in SEO, with a strong focus on technical aspects
• Familiarity with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush
• Solid understanding of HTML, CSS, and JavaScript
• Excellent analytical and problem-solving skills
• Strong communication and collaboration skills
• Fluency in Portuguese and English, both written and spoken

Preferred Skills:

• Experience with CMS Storyblok
• Familiarity with mobile optimization and A/B testing for SEO
• Experience in the financial sector or with financial products

ASSUMPTION: Candidates with experience in competitive SEO environments and a proven track record of driving organic traffic growth will be prioritized.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for a mid-level marketing role in Lisbon)

Benefits:

• Hybrid work arrangement (3 days on-site in Lisbon)
• Friday breakfasts
• Annual events and team-building activities
• Opportunity to work directly with the Founder, Managing Director, and Head of Marketing
• Chance to learn about financial decision-making from experts

Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of remote work 2 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Lisbon. The final offer may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (Mid-size)

Founded: 2015

Company Description:

• ComparaJá is a free, independent online platform for comparing and analyzing financial products and services
• The company's mission is to help Portuguese consumers make informed decisions in the realm of personal finance
• ComparaJá aims to be the go-to platform for financial products and services, helping consumers save time and money

Company Specialties:

• Crédito Pessoal
• Cartão de Crédito
• Crédito Habitação
• Depósitos a Prazo
• Telecomunicações

Company Website: https://www.comparaja.pt

ASSUMPTION: ComparaJá is a mid-sized company with a focus on helping Portuguese consumers make informed financial decisions. The company offers a range of financial products and services, including credit, banking, and telecommunications.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid (3 days on-site in Lisbon, 2 days remote)

Growth Opportunities:

• Potential to work on high-impact projects with the Founder, Managing Director, and Head of Marketing
• Chance to learn about financial decision-making from experts
• Opportunity to contribute creative ideas and test new approaches

ASSUMPTION: This role offers growth opportunities through exposure to senior leadership and the chance to work on impactful projects. The hybrid work arrangement provides flexibility while maintaining a strong on-site presence.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Lisbon

Office Location(s): Praça de Alvalade, Lisbon

Geographic Context:

• Lisbon is the capital and largest city of Portugal, with a population of over 500,000
• The city is known for its vibrant culture, historic sites, and coastal location
• Lisbon offers a high quality of life, with a relatively low cost of living compared to other Western European capitals

Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of remote work 2 days per week

ASSUMPTION: Lisbon offers a high quality of life and a vibrant cultural scene. The office is located in a modern, collaborative workspace, with a focus on employee well-being and comfort.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• SEO knowledge and experience
• Data analysis and interpretation skills
• Communication and collaboration skills
• Problem-solving and critical thinking
• Cultural fit and alignment with company values

Application Tips:

• Highlight specific SEO achievements and the impact they had on organic traffic and lead generation
• Tailor your resume and cover letter to emphasize relevant skills and experiences
• Prepare questions that demonstrate your interest in the role and the company

ATS Keywords: SEO, organic growth, marketing manager, data analysis, lead generation, hybrid work, Lisbon, ComparaJá

ASSUMPTION: The interview process for this role will focus on assessing the candidate's SEO knowledge, data analysis skills, and cultural fit. Candidates should be prepared to discuss their experience with SEO tools and strategies, as well as their ability to work collaboratively in a hybrid environment.

🛠️ Tools & Technologies

• Google Search Console
• Google Analytics
• Screaming Frog
• Ahrefs
• SEMrush
• Storyblok (CMS)

ASSUMPTION: Familiarity with these SEO tools and platforms is essential for success in this role. Candidates should be comfortable using these tools to analyze data, identify trends, and make data-driven decisions.

👔 Cultural Fit Considerations

Company Values:

• Ambition
• Proactivity
• Spirit of teamwork
• Creativity
• Ethical work ethic
• Determination
• Humility
• Passion for improving financial literacy in Portugal

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Results-focused and proactive
• Adaptable and open to new ideas

Self-Assessment Questions:

• Do you have a proven track record of driving organic traffic growth through SEO strategies?
• Are you comfortable working in a hybrid environment, with a strong on-site presence in Lisbon?
• Do you share ComparaJá's passion for improving financial literacy in Portugal?

ASSUMPTION: Candidates who align with ComparaJá's values and work style will be a strong fit for this role. The company seeks proactive, results-driven individuals who are passionate about improving financial literacy in Portugal.

⚠️ Potential Challenges

• Working in a competitive SEO environment, requiring a strong understanding of technical aspects
• Collaborating with multiple teams to implement best SEO practices
• Analyzing data and making data-driven decisions in a fast-paced environment
• Adapting to a hybrid work arrangement, with a strong on-site presence in Lisbon
• Keeping up with industry trends and best practices in SEO

ASSUMPTION: These challenges require a proactive, results-driven approach, with a strong focus on continuous learning and improvement.

📈 Similar Roles Comparison

• This role focuses on organic growth through SEO, while similar roles may focus on paid advertising or other marketing channels
• ComparaJá is a mid-sized company with a focus on financial services, while similar companies may operate in different industries or have different-sized teams
• This role offers growth opportunities through exposure to senior leadership and the chance to work on impactful projects, while similar roles may have more limited growth potential

ASSUMPTION: This role offers unique growth opportunities and a focus on organic growth through SEO, making it an attractive option for candidates with relevant experience and skills.

📝 Sample Projects

• Developing and implementing an SEO strategy to drive organic traffic growth for a new financial product launch
• Collaborating with the content team to optimize on-page content for SEO and improve search engine rankings
• Analyzing data to identify trends and make data-driven decisions to improve SEO performance

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on SEO strategy development, content optimization, and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the SEO strategy for ComparaJá's main competitors and how this role would differentiate our approach?
• How does the marketing team collaborate with other departments to implement best SEO practices?
• What opportunities are there for professional growth and development within the marketing team?
• How does ComparaJá support work-life balance for employees working in a hybrid arrangement?
• What are the most significant challenges facing the SEO team in the next 6 to 12 months, and how can this role help address them?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and provide insight into their understanding of the company's SEO strategy, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://job-boards.greenhouse.io/comparaja/jobs/6552363003
• Tailor your resume and cover letter to highlight your SEO experience and skills
• Prepare for interview questions that focus on your SEO knowledge, data analysis skills, and cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.