📌 Core Information
🔹 Job Title: Marketing Manager - Organic Growth
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO strategies to drive organic traffic growth and lead generation.
- Collaborating with cross-functional teams to implement SEO best practices.
- Analyzing data to make informed decisions and improve SEO performance.
- Staying up-to-date with industry trends and algorithm changes to adapt strategies accordingly.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and execute SEO strategies to improve organic traffic and lead generation.
✅ Collaborate with content, development, and marketing teams to implement SEO best practices.
✅ Analyze data and metrics to identify trends, make data-driven decisions, and optimize SEO performance.
✅ Stay informed about industry trends and algorithm changes to adapt strategies accordingly.
✅ Create and update on-page content, titles, and meta tags to improve SEO.
ASSUMPTION: This role requires a strong focus on results, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum of 3 years of proven SEO experience, ideally in a competitive environment.
Required Skills:
- Proven experience in technical SEO, including crawling, indexation, information architecture, schema markup, and Core Web Vitals.
- Proficiency in SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush.
- Strong analytical skills and data interpretation abilities.
- Basic knowledge of HTML, CSS, and JavaScript for identifying and suggesting SEO-related fixes.
- Fluency in Portuguese and English, both spoken and written.
Preferred Skills:
- Experience with websites in the comparison, fintech, or related sectors.
- Familiarity with CMS Storyblok.
- Experience with mobile-first optimization and A/B testing for SEO.
ASSUMPTION: Candidates with experience in SEO for YMYL (Your Money, Your Life) sites and understanding of E-E-A-T principles will have an advantage.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and industry standards for Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Team events and company gatherings
- Creative freedom and opportunities to test and implement ideas
- Learning opportunities in the financial sector
Working Hours: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The salary range is estimated based on market research and industry standards for Lisbon. Final compensation will be determined based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. ComparaJá operates in the competitive comparison shopping market, offering consumers a platform to compare and choose the best financial products and services.
Company Size: 51-200 employees. This size allows for a dynamic work environment with ample opportunities for growth and impact.
Founded: 2015. ComparaJá has been operating for nearly a decade, providing stability and experience in the market.
Company Description:
- ComparaJá is a free, independent online platform for comparing and analyzing financial products and services.
- The company's mission is to help Portuguese consumers make informed decisions about their finances by providing impartial, rigorous, and independent information.
- ComparaJá aims to be the go-to platform for personal finance, serving both consumers and business partners.
Company Specialties:
- Credit products (personal loans, credit cards, mortgages)
- Savings products (term deposits)
- Utilities (energy and telecommunications contracts)
- Insurance
Company Website: https://www.comparaja.pt
ASSUMPTION: ComparaJá's focus on consumer empowerment and financial education makes it an attractive employer for candidates interested in making a positive impact on people's lives.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and development within the marketing department and the company as a whole.
Reporting Structure: The Marketing Manager will report directly to the Founder, Managing Director, and Head of Marketing, providing ample opportunities for collaboration and learning.
Work Arrangement: Hybrid, with 3 days on-site in Lisbon and 2 days remote. This arrangement offers a balance between collaboration and flexibility.
Growth Opportunities:
- Learning and developing skills in the financial sector.
- Gaining experience working with a diverse range of financial products and services.
- Potential career progression within the marketing department or the company.
ASSUMPTION: This role offers significant growth potential for candidates looking to expand their skills and advance their careers in the marketing and financial sectors.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon's Praça de Alvalade neighborhood.
Office Location(s): Praça de Alvalade, Lisbon
Geographic Context:
- Lisbon is Portugal's capital and largest city, offering a vibrant cultural scene, historic landmarks, and a high quality of life.
- The Praça de Alvalade neighborhood is well-connected by public transportation and offers various amenities, including shops, restaurants, and green spaces.
- Lisbon has a mild Mediterranean climate, with warm, dry summers and cool, wet winters.
Work Schedule: Full-time (40 hours per week) with flexible hours. The hybrid work arrangement allows for a balance between on-site collaboration and remote work.
ASSUMPTION: Lisbon's vibrant culture, high quality of life, and mild climate make it an attractive location for both local and international candidates.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the Founder, Managing Director, and Head of Marketing
Key Assessment Areas:
- SEO knowledge and experience
- Data analysis and interpretation skills
- Communication and collaboration abilities
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant SEO experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and your fit with ComparaJá's mission and values.
- Prepare examples of SEO projects or campaigns you've worked on, emphasizing your role and the results achieved.
ATS Keywords: SEO, organic growth, data analysis, collaboration, marketing strategy, on-page optimization, technical SEO, A/B testing, mobile optimization
ASSUMPTION: ComparaJá's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush
- CMS: Storyblok
- Collaboration tools: Slack, Google Workspace
ASSUMPTION: Familiarity with these tools is not required but would be an asset for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Ambition: ComparaJá values employees who are driven and proactive in achieving their goals and helping the company succeed.
- Proactivity: The company appreciates employees who take initiative, anticipate challenges, and find creative solutions.
- Spirit of teamwork: ComparaJá fosters a collaborative work environment where employees support and learn from one another.
Work Style:
- Results-driven: ComparaJá prioritizes outcomes and encourages employees to set clear goals and track their progress.
- Data-informed: The company values data-driven decision-making and uses analytics to guide its strategies.
- Adaptable: ComparaJá embraces change and encourages employees to be flexible and open to new ideas.
Self-Assessment Questions:
- Do you have a proven track record of achieving SEO goals and driving organic traffic growth?
- Are you comfortable working with data and using it to inform your decisions?
- Do you thrive in a collaborative, dynamic work environment and enjoy working with cross-functional teams?
ASSUMPTION: Candidates who align with ComparaJá's values and work style will be more likely to succeed and enjoy their time at the company.
⚠️ Potential Challenges
- Competitive SEO landscape, requiring continuous learning and adaptation.
- Balancing multiple projects and priorities in a fast-paced environment.
- Working with a diverse range of financial products and services, requiring a strong understanding of the market and consumer needs.
- Collaborating effectively with cross-functional teams, including content, development, and marketing specialists.
ASSUMPTION: These challenges can be overcome by candidates with strong SEO skills, strategic thinking, and effective communication and collaboration abilities.
📈 Similar Roles Comparison
- Unlike other SEO-focused roles, this position requires a strong understanding of the financial sector and its products and services.
- ComparaJá's focus on consumer empowerment and financial education sets it apart from other comparison shopping platforms.
- This role offers significant growth potential within the marketing department and the company as a whole.
ASSUMPTION: Candidates interested in the financial sector and passionate about helping consumers make informed decisions will find this role particularly appealing.
📝 Sample Projects
- Developing and executing an SEO strategy for a new financial product launch, resulting in a 30% increase in organic traffic within the first six months.
- Collaborating with the content team to optimize on-page elements, leading to improved search engine rankings and a 25% increase in conversions.
- Analyzing competitor SEO strategies and identifying opportunities for differentiation and improvement, contributing to a 15% increase in market share.
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute SEO strategies, collaborate effectively with cross-functional teams, and analyze data to drive results.
❓ Key Questions to Ask During Interview
- Can you describe the SEO landscape for financial products and services in Portugal, and how ComparaJá differentiates itself from competitors?
- How does ComparaJá support the professional development and growth of its marketing team members?
- Can you provide an example of a successful SEO campaign led by ComparaJá, and what made it successful?
- How does ComparaJá measure the success of its SEO strategies, and what key performance indicators (KPIs) does it track?
- What is the work environment like at ComparaJá, and how does the company foster collaboration and communication among its teams?
ASSUMPTION: These questions will help candidates better understand the role, the company, and the team they will be working with, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume to highlight your relevant SEO experience and achievements.
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit for ComparaJá.
- Prepare examples of SEO projects or campaigns you've worked on, emphasizing your role and the results achieved.
- Follow up with the hiring team one week after your application, expressing your continued interest in the role and asking if there is any additional information you can provide.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
