📌 Core Information
🔹 Job Title: Marketing Manager - Paid Media
🔹 Company: Remitly
🔹 Location: Farringdon, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid media strategies across various channels
- Managing vendors and consultants for Paid Media
- Conducting keyword research, bid management, and campaign optimization
- Analyzing campaign performance data and providing insights
- Collaborating with cross-functional teams for effective campaign execution
ASSUMPTION: This role requires a strong analytical and data-driven mindset, as well as proficiency in paid media tools and platforms. Experience in managing successful paid media campaigns across various platforms is essential.
📋 Key Responsibilities
✅ Develop and execute paid media strategies across search, social, display, and programmatic advertising channels
✅ Manage vendors and consultants for Paid Media
✅ Conduct keyword research, bid management, and campaign optimization to maximize ROI and achieve marketing objectives
✅ Analyze campaign performance data, identify trends, and provide insights to inform strategy adjustments and optimizations
✅ Collaborate with cross-functional teams, such as creative, analytics, and product teams, to ensure effective campaign execution
✅ Manage and optimize ad budgets, ensuring efficient allocation of resources across campaigns and channels
✅ Continuously test and experiment with new ad formats, targeting methods, and creative approaches to drive better results
ASSUMPTION: The role involves a high level of autonomy and requires strong project management and organizational skills to manage multiple campaigns and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of relevant experience in managing successful paid media campaigns across various platforms
Required Skills:
- Strong analytical and data-driven mindset
- Proficiency in paid media tools and platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager)
- Excellent project management and organizational skills
- Knowledge of digital marketing principles, including SEO, content marketing, and conversion rate optimization
- Strong communication and collaboration skills to work effectively with cross-functional teams
Preferred Skills:
- Experience with AI-driven tools and automation
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience with AI-driven tools and automation may be beneficial, given the company's focus on AI and innovation.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (Estimated based on industry standards for a Marketing Manager with 5-10 years of experience in the UK)
Benefits:
- Generous holiday allowance
- Health screening, eye care vouchers, and private medical benefits
- Wellbeing programs
- Life assurance
- Competitive contributory pension scheme
- Save As You Earn share option scheme
- Travel season ticket loan
- Electric vehicle scheme
- Optional dental insurance
- Maternity, paternity, and shared parental leave
- Employee assistance programme
- Emergency care access
- RECARES days
- Employee resource groups
- Learning and development resources
- Employee discounts scheme
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the UK. The actual salary may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically international payments and remittance services
Company Size: 1,001-5,000 employees (Mid-size company)
Founded: 2011, with a mission to transform lives with trusted financial services that transcend borders
Company Description:
- Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally
- The company's digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders
- Remitly is committed to providing excellent customer service and continuously innovating to improve its services
Company Specialties:
- Mobile payments
- Remittance
- Digital money transfer
- Banking
- Fintech
- Lending
Company Website: www.remitly.com
ASSUMPTION: Remitly is a mid-size company with a strong focus on innovation and digital transformation. The company's mission and values emphasize customer-centricity, trust, and excellence in service.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and progression within the marketing department
Reporting Structure: The Marketing Manager - Paid Media will report directly to the Head of Marketing or a similar role within the marketing leadership team
Work Arrangement: On-site, with potential flexibility for remote work or hybrid arrangements, depending on the company's policies and the candidate's needs
Growth Opportunities:
- Progression to a senior marketing role, such as Marketing Director or Head of Marketing
- Expansion into related marketing specializations, such as SEO, content marketing, or brand management
- Opportunities to work on international projects and collaborate with cross-functional teams across different regions
ASSUMPTION: The role offers significant opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Farringdon, United Kingdom (with additional offices in Seattle, WA, USA; Manila, Philippines; Managua, Nicaragua; Cork, Ireland; London, UK; Krakow, Poland; Singapore; Spokane, WA, USA; Tel Aviv, Israel; Amsterdam, Netherlands; Arlington, VA, USA; and New Westminster, BC, Canada)
Geographic Context:
- Farringdon is a vibrant and bustling neighborhood in central London, with easy access to public transportation and numerous amenities
- The United Kingdom offers a multicultural environment with a strong focus on work-life balance and employee well-being
- The company's global presence provides opportunities for international travel and collaboration with diverse teams
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)
ASSUMPTION: The Farringdon office offers a dynamic and collaborative work environment, with opportunities for professional growth and development within the marketing department and the broader organization.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Assessment or case study (if applicable)
- Final interview with the marketing leadership team
Key Assessment Areas:
- Analytical and problem-solving skills
- Paid media expertise and campaign management experience
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant paid media campaign management experience and achievements
- Demonstrate a strong analytical mindset and data-driven approach to marketing
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job requirements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and campaign management experience
ATS Keywords: Paid Media, Campaign Management, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, SEO, Content Marketing, Conversion Rate Optimization, Marketing Strategy, Budget Optimization, Cross-Functional Teams, Collaboration, Data-Driven Marketing
ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager and the HR department. Applicants should be prepared to demonstrate their skills and experience through a combination of resume screening, interviews, and assessments.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- LinkedIn Campaign Manager
- Google Analytics
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's skills and experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Putting customers first and understanding their needs
- Trust: Building trust through transparency, reliability, and excellence in service
- Excellence: Striving for continuous improvement and innovation
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Data-driven: Making informed decisions based on data and analytics
- Agile: Adapting to change and responding to new opportunities and challenges
Self-Assessment Questions:
- How do you demonstrate customer-centricity in your approach to paid media campaign management?
- Can you provide an example of a time when you had to build trust with a stakeholder or team member to achieve a common goal?
- How do you stay up-to-date with the latest trends and best practices in paid media and digital marketing?
ASSUMPTION: Applicants should be prepared to demonstrate their alignment with the company's values and work style through their responses to interview questions and their overall approach to the application process.
⚠️ Potential Challenges
- Managing multiple paid media campaigns simultaneously, requiring strong organizational and time management skills
- Keeping up with the latest trends and best practices in paid media and digital marketing, which is a rapidly evolving field
- Collaborating effectively with cross-functional teams, which may have different priorities and work styles
- Balancing the need for data-driven decision-making with the need for creativity and innovation in campaign development
ASSUMPTION: The role presents several challenges that require strong problem-solving skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on paid media campaign management and data-driven decision-making
- In the financial services industry, paid media campaign management is critical for customer acquisition and retention, making this role particularly important for the company's success
- Career progression in this role may involve expanding into related marketing specializations, such as SEO, content marketing, or brand management, or moving into a senior marketing leadership position
ASSUMPTION: Applicants should be prepared to demonstrate their understanding of the unique aspects of this role and how their skills and experience make them a strong fit for the position.
📝 Sample Projects
- Developing and executing a comprehensive paid media strategy for a new product launch, including keyword research, bid management, and campaign optimization
- Analyzing campaign performance data to identify trends and insights, and using this information to inform strategy adjustments and optimizations
- Managing and optimizing ad budgets to ensure efficient allocation of resources across campaigns and channels, maximizing ROI and achieving marketing objectives
ASSUMPTION: The specific projects and responsibilities may vary depending on the company's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to paid media campaign management and how this role fits into the broader marketing strategy?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a successful paid media campaign that the company has executed, and what made it successful?
- How does the company measure the success of its paid media campaigns, and how does this role contribute to those metrics?
- What are the biggest challenges facing the paid media team, and how can this role help address them?
ASSUMPTION: Applicants should be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role and their commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Workday application portal
- Tailor your resume and cover letter to highlight your relevant paid media campaign management experience and skills
- Prepare for interviews by researching the company and practicing your responses to common interview questions
- Follow up with the hiring manager or HR department after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
