📌 Core Information
🔹 Job Title: Marketing Manager - Paid Media
🔹 Company: Reed Technology
🔹 Location: Farringdon, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid media strategies across various channels
- Managing vendors and consultants for Paid Media
- Conducting keyword research, bid management, and campaign optimization
- Analyzing campaign performance data and providing insights
- Collaborating with cross-functional teams for effective campaign execution
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Develop and execute paid media strategies across search, social, display, and programmatic advertising channels
✅ Manage vendors and consultants for Paid Media
✅ Conduct keyword research, bid management, and campaign optimization to maximize ROI and achieve marketing objectives
✅ Analyze campaign performance data, identify trends, and provide insights to inform strategy adjustments and optimizations
✅ Collaborate with cross-functional teams, such as creative, analytics, and product teams, to ensure effective campaign execution
✅ Manage and optimize ad budgets, ensuring efficient allocation of resources across campaigns and channels
✅ Continuously test and experiment with new ad formats, targeting methods, and creative approaches to drive better results
ASSUMPTION: This role requires strong analytical skills and a deep understanding of digital marketing principles, including SEO, content marketing, and conversion rate optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in managing successful paid media campaigns across various platforms
Required Skills:
- Strong analytical and data-driven mindset
- Proficiency in paid media tools and platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager)
- Excellent project management and organizational skills
- Knowledge of digital marketing principles, including SEO, content marketing, and conversion rate optimization
- Strong communication and collaboration skills to work effectively with cross-functional teams
Preferred Skills:
- Experience with programmatic advertising platforms
- Fluency in additional languages
ASSUMPTION: Candidates with experience in managing large budgets and working with global teams will be at an advantage.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per annum (based on industry standards for a Marketing Manager with 5-10 years of experience in the UK)
Benefits:
- Generous holiday allowance
- Health screening, eye care vouchers, and private medical benefits
- Wellbeing programs
- Life assurance
- Competitive contributory pension scheme
- Save As You Earn share option scheme
- Travel season ticket loan
- Electric vehicle scheme
- Optional dental insurance
- Maternity, paternity, and shared parental leave
- Employee assistance programme
- Emergency care access
- RECARES days
- Employee resource groups
- Learning and development resources
- Employee discounts scheme
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the UK. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services. Reed Technology is a leading provider of information-based solutions and services, supporting various industries including life sciences, government, and legal.
Company Size: 1,001-5,000 employees. As a mid-sized company, Reed Technology offers a balance between the resources and opportunities of a larger organization and the agility and personal touch of a smaller one.
Founded: 1961. Reed Technology has a rich history and extensive experience in delivering innovative solutions to its clients.
Company Description:
- Reed Technology enables the advancement of humanity by delivering better outcomes to the innovation community
- Helps customers reach their goals by making informed decisions, improving productivity, and complying with regulations
- Serves researchers, law firms, patent offices, competition authorities, universities, and financial services firms
Company Specialties:
- Complex data capture and XML format
- Government contractor and FDA regulatory compliance support
- Global data management for life sciences
- Medical device GUDID submissions and lot distribution reporting
- EU-MDR support and medical device quality and safety data
- NHS England submissions and pharma SPL services for Rx, OTC, and biologics
- Intellectual property
Company Website: corporate.reedtech.com
ASSUMPTION: Reed Technology's focus on innovation and data-driven solutions makes it an attractive employer for marketing professionals seeking to make an impact in a dynamic environment.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for career growth and leadership within the marketing team.
Reporting Structure: The Marketing Manager - Paid Media will report directly to the Head of Marketing and work closely with cross-functional teams, including creative, analytics, and product teams.
Work Arrangement: On-site, with occasional remote work flexibility. The role is based in Farringdon, United Kingdom, with potential for occasional remote work as agreed with the manager.
Growth Opportunities:
- Progression to a senior marketing role or management position within the company
- Expanding skills and expertise in paid media and digital marketing
- Gaining experience working with global teams and managing large budgets
ASSUMPTION: This role offers significant growth potential for marketing professionals looking to advance their careers in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): Farringdon, United Kingdom, with additional offices in Horsham, PA, and Alexandria, VA, USA.
Geographic Context:
- Farringdon is a vibrant and well-connected neighborhood in Central London, offering easy access to public transportation and numerous amenities
- The office is located near major attractions, including the Barbican Centre and the Museum of London
- The area is known for its diverse food and drink scene, with a wide range of restaurants, cafes, and bars
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for occasional remote work
ASSUMPTION: The Farringdon office offers a dynamic and engaging work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager
- Final interview with the Head of Marketing or another senior team member
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven mindset
- Communication and collaboration skills
- Knowledge of paid media platforms and digital marketing principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your paid media campaign successes and the strategies you employed
- Demonstrate your understanding of the company and its mission to enable the advancement of humanity through better outcomes for the innovation community
ATS Keywords: Paid Media, Marketing Manager, Campaign Strategy, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, SEO, Content Marketing, Conversion Rate Optimization, Budget Optimization, Cross-Functional Teams, Global Teams, Large Budgets
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials and prepare thoroughly for interviews to demonstrate their fit for the position.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- LinkedIn Campaign Manager
- Google Analytics
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their expertise during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We enable the advancement of humanity by delivering better outcomes to the innovation community
- Collaboration: We work together to achieve our goals and support our customers' success
- Integrity: We act with honesty and transparency in all our interactions
Work Style:
- Data-driven: We make decisions based on data and insights
- Agile: We adapt quickly to change and embrace new opportunities
- Customer-focused: We prioritize our customers' needs and strive to exceed their expectations
Self-Assessment Questions:
- How have you demonstrated innovation in your previous paid media campaigns?
- Can you provide an example of a time when you collaborated effectively with cross-functional teams to achieve a common goal?
- How do you ensure that your work aligns with the company's values and mission?
ASSUMPTION: Candidates who can demonstrate a strong fit with Reed Technology's values and work style will be well-positioned for success in this role.
⚠️ Potential Challenges
- Managing large budgets and vendor relationships may require strong negotiation and project management skills
- Working with global teams may necessitate flexibility and adaptability to different time zones and cultural norms
- Keeping up with the latest trends and best practices in paid media may require continuous learning and professional development
- Balancing the need for data-driven decision making with the need for creative and innovative approaches may present a challenge
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to succeed in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on paid media strategy and optimization, requiring a deeper understanding of digital marketing principles and a stronger analytical mindset
- In the information services industry, Reed Technology is known for its innovative approach to data management and analytics, making it an attractive employer for marketing professionals seeking to work at the cutting edge of the field
- Career progression in this role may lead to senior marketing or management positions within the company, offering opportunities for growth and leadership in a dynamic and innovative environment
ASSUMPTION: Candidates should consider their fit for this role relative to other marketing manager positions and weigh the unique opportunities and challenges it presents.
📝 Sample Projects
- Developing and executing a full-funnel paid media campaign for a new product launch, driving brand awareness, consideration, and conversions
- Optimizing a large-scale paid media budget to maximize ROI and achieve marketing objectives, while collaborating with cross-functional teams to ensure effective campaign execution
- Conducting a comprehensive audit of an existing paid media strategy and providing data-driven recommendations for optimization and improvement
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and provide specific examples of their successes and the strategies they employed.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a recent paid media campaign that the company has executed, and what the outcomes were?
- How does the company approach collaboration and communication with global teams?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Candidates should use the interview process to gather information about the company, the team, and the role, and to demonstrate their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Reed Technology careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching the company, the team, and the role, and by practicing your responses to common interview questions
- Follow up with the HR team after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
