📌 Core Information
🔹 Job Title: Marketing Manager, Paid Social
🔹 Company: Dutch
🔹 Location: Oakland, California, United States
🔹 Job Type: Full Time
🔹 Category: Veterinary
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and scaling paid social campaigns across Meta, TikTok, and CTV
- Developing and executing strategy across keyword targeting, bidding, ad copy, and audience segmentation
- Continuously A/B testing ad creatives, copy, and landing pages to drive performance improvements
- Monitoring, analyzing, and reporting on campaign performance metrics
- Collaborating with design, product, and lifecycle marketing to create cohesive acquisition journeys
- Staying ahead of industry trends, algorithm changes, and platform updates
ASSUMPTION: This role requires a high level of strategic thinking and hands-on execution. The ideal candidate will have a strong background in paid social and a proven track record of driving results in a fast-paced environment.
📋 Key Responsibilities
✅ Own and scale paid social campaigns across Meta, TikTok, and CTV
✅ Develop and execute strategy across keyword targeting, bidding, ad copy, and audience segmentation
✅ Continuously A/B test ad creatives, copy, and landing pages to drive performance improvements
✅ Monitor, analyze, and report on campaign performance metrics
✅ Collaborate with design, product, and lifecycle marketing to create cohesive acquisition journeys
✅ Stay ahead of industry trends, algorithm changes, and platform updates
ASSUMPTION: The successful candidate will have a deep understanding of paid social best practices and be able to adapt to changes in the digital landscape.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of hands-on Paid Social experience, ideally in DTC or membership-based businesses
Required Skills:
- Proven success managing 6-7 figure monthly budgets with clear performance results
- Deep knowledge of funnel optimization, conversion tracking, and attribution modeling
- Strong analytical skills with the ability to translate data into actionable insights
- Comfortable working in a fast-paced, collaborative startup environment
Preferred Skills:
- Experience in healthcare or regulated industries, subscriptions or membership business
- Experience with Amplitude and AttributionApp
ASSUMPTION: While not explicitly stated, it's assumed that the ideal candidate will have experience with relevant marketing tools and a strong understanding of the veterinary industry.
💰 Compensation & Benefits
Salary Range: $150,000 - $190,000 a year
Benefits:
- Competitive compensation
- Flexible PTO
- Health Insurance
- Dental Insurance
- Vision Insurance
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with similar experience requirements in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Dutch operates in the veterinary industry, focusing on telemedicine and pet care. The market is competitive, with a growing demand for convenient and accessible veterinary services.
Company Size: Dutch is a small startup with 11-50 employees. This size allows for a more agile and collaborative work environment.
Founded: Dutch was founded in 2021, making it a relatively new player in the market.
Company Description:
- Dutch is a veterinary telemedicine service that connects pet parents with virtual vet visits and prescription delivery.
- The company aims to increase access and care to pets across the country, delivering relief to both pets and their parents.
- Dutch is backed by world-class investors, including Forerunner Ventures, Eclipse Venture Capital, and Bling Capital.
Company Specialties:
- Veterinary Care
- Telemedicine
- Pet Allergies
- Pet Anxiety
- Telehealth
Company Website: http://www.dutch.com
ASSUMPTION: Dutch's focus on telemedicine and convenience sets it apart from traditional veterinary clinics. The company's success will depend on its ability to provide high-quality care and build a strong brand in the market.
📊 Role Analysis
Career Level: This role is at the manager level, requiring a high degree of strategic thinking and leadership.
Reporting Structure: The Marketing Manager, Paid Social will report directly to the Head of Marketing or a similar role.
Work Arrangement: This role is on-site, with the expectation of working from the company's headquarters in Oakland, California.
Growth Opportunities:
- As Dutch grows, there may be opportunities for the Marketing Manager, Paid Social to take on additional responsibilities or move into a leadership role.
- The company's focus on innovation and continuous improvement may also present opportunities for professional development.
ASSUMPTION: The success of the Marketing Manager, Paid Social will be crucial to Dutch's growth and market penetration. As such, there are significant opportunities for career advancement and impact in this role.
🌍 Location & Work Environment
Office Type: Dutch's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 1714 Telegraph Ave, Oakland, CA 94607, US
Geographic Context:
- The San Francisco Bay Area is a competitive job market with a high cost of living.
- The region is home to many tech startups and venture capital firms, providing ample networking opportunities.
- The Bay Area is also known for its diverse culture and vibrant communities.
Work Schedule: The Marketing Manager, Paid Social is expected to work standard business hours, with some flexibility for meetings and events.
ASSUMPTION: The on-site work arrangement may change in the future, as many companies are adopting more flexible work arrangements due to the COVID-19 pandemic.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the CEO or a member of the executive team
Key Assessment Areas:
- Paid social expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Cultural fit and alignment with Dutch's mission and values
Application Tips:
- Highlight your experience with paid social campaigns and the results you've driven for previous employers.
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.
- Be prepared to discuss your approach to A/B testing and optimization.
ATS Keywords: Paid Social, Campaign Management, Funnel Optimization, Conversion Tracking, Attribution Modeling, Analytical Skills, Data Insights, Collaboration, A/B Testing, Audience Segmentation, Bidding Strategy, Ad Copy Development, Performance Metrics, Industry Trends, Algorithm Changes, Platform Updates
ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the company's hiring needs. It's essential to be prepared for a range of interview formats and questions.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads Manager
- Google Ads
- Amplitude
- AttributionApp
- Asana or similar project management tool
- Google Analytics
ASSUMPTION: The Marketing Manager, Paid Social will be expected to be proficient in using relevant marketing tools and platforms. Familiarity with the specific tools listed above is a plus.
👔 Cultural Fit Considerations
Company Values:
- Pets First: Business and medical decisions are always guided by the pet’s best interest.
- Agile Like a Cat: A bias toward swift action, while maintaining quality and accuracy.
- Creativity is our Catnip: Creativity feeds us and helps us push boundaries to always find better solutions.
- Be the Human Your Dog Thinks You Are: Be kind, show care for your colleagues, and help others understand.
Work Style:
- Fast-paced and collaborative startup environment
- Data-driven decision-making and continuous improvement
- Strong focus on innovation and creativity
Self-Assessment Questions:
- Do you have a proven track record of driving results in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform your decisions?
- Do you share Dutch's commitment to putting pets first and providing high-quality care?
ASSUMPTION: Cultural fit is crucial for success at Dutch. Candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing a significant budget and driving results in a competitive market
- Keeping up with industry trends and platform updates
- Collaborating effectively with cross-functional teams in a fast-paced environment
- Balancing strategic thinking with hands-on execution
ASSUMPTION: The Marketing Manager, Paid Social will face significant challenges in this role. Success will require a strong work ethic, a high degree of adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is unique in its focus on paid social for a veterinary telemedicine company. Similar roles might include Paid Social Manager or Growth Marketing Manager in other industries.
- The veterinary industry is competitive and growing, with a strong demand for innovative solutions.
- Career paths in this role might include moving into a leadership position within marketing or transitioning into a related field, such as digital marketing or product management.
ASSUMPTION: While this role is unique, it shares many similarities with other marketing management positions. Candidates should be prepared to discuss their relevant experience and transferable skills.
📝 Sample Projects
- Developing and executing a paid social campaign to drive user acquisition and reduce customer acquisition cost (CAC)
- Optimizing ad creatives and copy to improve click-through rates (CTR) and conversion rates (CVR)
- Analyzing campaign performance data to identify trends and opportunities for improvement
ASSUMPTION: The Marketing Manager, Paid Social will be expected to take on a wide range of projects, from strategic planning to hands-on execution. Candidates should be prepared to discuss their experience with similar projects and the results they've achieved.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the paid social campaigns and the biggest challenges facing the team?
- How does Dutch approach collaboration and communication between marketing, product, and design teams?
- What are the most important metrics for success in this role, and how will my performance be measured?
- What opportunities are there for professional development and growth within the marketing team and the company as a whole?
- How does Dutch support work-life balance for its employees?
ASSUMPTION: The interview is an excellent opportunity to learn more about the role, the team, and the company. Candidates should come prepared with thoughtful questions that demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching Dutch's mission, values, and recent projects.
- Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
