Marketing Manager, Performance Marketing

📌 Core Information

🔹 Job Title: Marketing Manager, Performance Marketing

🔹 Company: Rad Power Bikes Inc

🔹 Location: Seattle, Washington

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition and revenue growth through performance marketing strategies across digital channels
• Managing and optimizing paid media campaigns to maximize ROAS, CAC, and LTV
• Collaborating with cross-functional teams to develop and test creative strategies
• Analyzing campaign performance and making data-driven optimizations
• Staying updated on industry trends and emerging growth channels

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data analysis and optimization.

📋 Key Responsibilities

✅ Own performance marketing strategy across key digital channels to drive customer acquisition and revenue growth.

✅ Plan, launch, and optimize paid campaigns, managing budget allocations across platforms to maximize ROAS, CAC, and LTV.

✅ Partner with creative and content teams to continuously test and iterate on ad messaging, formats, and landing pages.

✅ Develop and implement A/B testing strategies to improve conversion rates and campaign efficiency.

✅ Monitor, analyze, and report on channel and campaign performance with a focus on attribution and incrementality.

✅ Collaborate with finance and company leadership to forecast spend, model performance scenarios, and track marketing contribution to revenue goals

✅ Stay ahead of industry trends, platform changes, and emerging growth channels; proactively identify opportunities for expansion and efficiency.

✅ Manage relationships with agencies, freelancers, or ad tech vendors as needed.

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Analytics, or similar relevant experience

Experience: 4-6+ years of experience in digital or performance marketing, preferably in a high-growth DTC or omnichannel environment

Required Skills:

• Hands-on experience managing paid media budgets ($1M+/year)
• Deep understanding of paid acquisition platforms, including Meta Ads Manager, Google Ads, and Criteo
• Strong analytical skills; fluent in metrics like CAC, LTV, ROAS and proficient in tools like Google Analytics, Excel/Sheets, and Tableau
• Experience with A/B testing tools and landing page optimization
• Strong communication and cross-functional collaboration
• Passion for sustainability, micromobility, and helping build a purpose-driven brand

Preferred Skills:

• MBA/MS or advanced degree
• Experience with retail or omnichannel marketing attribution models and tools
• Experience overseeing or managing affiliate programs
• Familiarity with tools like Shopify, Klaviyo, Impact, etc.
• Experience in the bike or outdoor industry

ASSUMPTION: While a degree in marketing or analytics is preferred, relevant experience and a strong portfolio can also be considered.

💰 Compensation & Benefits

Salary Range: $95,000 - $120,000; however, we consider several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate’s work experience, education/training, and key skills.

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Rad Power Bikes products

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in the Seattle area with the given experience level. The final offer may vary based on the candidate's qualifications and the company's assessment of their fit for the role.

📌 Applicant Insights

🔍 Company Context

Industry: Rad Power Bikes operates in the sporting goods manufacturing industry, with a focus on electric bikes and sustainable transportation. The company is part of the growing micromobility and electric vehicle market.

Company Size: Rad Power Bikes has 51-200 employees, which means the company is mid-sized and offers opportunities for growth and collaboration. Applicants can expect a dynamic and agile work environment.

Founded: 2007, Rad Power Bikes was founded with a mission to make electric bikes affordable and accessible to a wider audience, contributing to a more sustainable future.

Company Description:

• Rad Power Bikes boasts a full lineup of affordable ebikes and accessories that are changing the way people and products ride for good.
• The company's team of passionate ebike enthusiasts creates products and service solutions that are purpose-built for everything, whether for commuting, adventuring, delivery, or hauling kids.
• Rad Power Bikes is committed to sustainability and aims to transform communities through low-carbon transportation.

Company Specialties:

• Alternative Transportation
• Electric Vehicles
• Manufacturing
• Ebikes
• Sustainability
• Consumer Goods
• Retail
• e-Commerce
• Sporting Goods
• Mobility
• Technology

Company Website: http://www.radpowerbikes.com/

ASSUMPTION: Rad Power Bikes is a purpose-driven company with a strong focus on sustainability and innovation. Applicants should be passionate about the company's mission and values.

📊 Role Analysis

Career Level: This role is at the manager level, with responsibilities for strategic planning, execution, and optimization of performance marketing campaigns. The role reports directly to the Director of Finance and Performance Marketing.

Reporting Structure: The Marketing Manager, Performance Marketing will report directly to the Director of Finance and Performance Marketing and collaborate with cross-functional teams, including creative, content, ecommerce, finance, and analytics.

Work Arrangement: This role is on-site, with the expectation of working from the company's headquarters in Seattle, Washington. The work arrangement may include occasional remote work or flexible hours, depending on the company's policies and the manager's discretion.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Marketing Manager to expand their team or take on additional responsibilities.
• The role offers the chance to work on a wide range of marketing channels and campaigns, providing opportunities for professional development and growth.
• Rad Power Bikes values internal promotions and may offer opportunities for career advancement within the company.

ASSUMPTION: The growth opportunities for this role will depend on the company's performance, the manager's skills and contributions, and the availability of new positions or expanded responsibilities.

🌍 Location & Work Environment

Office Type: Rad Power Bikes' headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 2622 NW Market St, Seattle, Washington 98107, US

Geographic Context:

• Seattle, Washington is a vibrant, tech-centric city with a strong focus on sustainability and outdoor recreation.
• The city offers a diverse range of cultural attractions, dining options, and natural beauty, with easy access to mountains, forests, and water activities.
• Seattle has a mild, oceanic climate with cool, wet winters and mild, relatively dry summers.

Work Schedule: The Marketing Manager, Performance Marketing role is full-time, with a standard workweek of 40 hours. The work schedule may include occasional evenings or weekends to support campaign launches, events, or other time-sensitive projects.

ASSUMPTION: The work environment at Rad Power Bikes is dynamic and fast-paced, with a strong emphasis on collaboration, innovation, and sustainability. Applicants should be comfortable working in a team-oriented, agile environment and be able to adapt to changing priorities and deadlines.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the People Team to discuss the role and assess cultural fit
• Interview with the Director of Finance and Performance Marketing to discuss the role's responsibilities and expectations
• Interview with cross-functional team members to assess the candidate's skills and fit within the team
• Final interview with the Director of Finance and Performance Marketing and/or other senior leaders to discuss the candidate's qualifications and answer any remaining questions

Key Assessment Areas:

• Strategic thinking and planning skills
• Data analysis and interpretation abilities
• Campaign management and optimization experience
• Cross-functional collaboration and communication skills
• Alignment with Rad Power Bikes' mission, values, and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on performance marketing, data analysis, and campaign management
• Include specific examples of your past accomplishments and the results you've achieved in previous roles
• Demonstrate your passion for sustainability, micromobility, and Rad Power Bikes' mission
• Prepare thoughtful questions to ask during the interview process to show your interest in the role and the company

ATS Keywords: Performance marketing, digital advertising, paid media, customer acquisition, ROAS, CAC, LTV, A/B testing, campaign optimization, data analysis, marketing strategy

ASSUMPTION: The interview process for this role may vary depending on the company's needs and the candidate's qualifications. Applicants should be prepared to discuss their relevant experience, skills, and career goals in detail.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Criteo
• Google Analytics
• Excel/Sheets
• Tableau
• Shopify (for ecommerce integration)
• Klaviyo (for email marketing)
• Impact (for affiliate marketing)

ASSUMPTION: The tools and technologies listed are subject to change based on the company's needs and the Marketing Manager's specific responsibilities. Applicants should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Results-Driven: We aim for success each day and lead the charge towards a sustainable future.
• Accountable: We are responsible to our environment, communities, partners, and team.
• Diverse: We are inclusive of all experiences, backgrounds, and skills. We value every voice.
• Innovators: In the face of challenge, we continuously innovate and improve.
• Customer-Driven: We are dedicated to the experience and safety of our riders.
• Approachable: We are kind, transparent, collaborative, and always willing to help.
• Learners: We grow and change, always driven towards personal and professional excellence.

Work Style:

• Collaborative and team-oriented
• Agile and adaptable to changing priorities and deadlines
• Data-driven and analytical
• Creative and strategic in approach to marketing challenges
• Committed to Rad Power Bikes' mission and values

Self-Assessment Questions:

• How do you align with Rad Power Bikes' mission to transform communities through low-carbon transportation?
• Describe a time when you had to adapt to a significant change in priorities or deadlines. How did you handle it, and what was the outcome?
• How do you approach A/B testing and optimization in your marketing campaigns? Can you provide an example of a successful test you've run?

ASSUMPTION: Rad Power Bikes values a diverse and inclusive work environment, and applicants should be prepared to discuss their experiences and perspectives on diversity, equity, and inclusion in the workplace.

⚠️ Potential Challenges

• The role requires a high degree of autonomy and self-management, with a need to balance multiple projects and stakeholders
• The company is growing rapidly, which may present challenges in terms of prioritization, resource allocation, and organizational structure
• The role may require occasional evenings or weekend work to support campaign launches, events, or other time-sensitive projects
• The company's focus on sustainability and innovation may present unique challenges in terms of staying ahead of industry trends and emerging growth channels

ASSUMPTION: The potential challenges listed are not exhaustive, and applicants should be prepared to discuss their ability to adapt to new challenges and overcome obstacles in a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on performance marketing for a sustainable transportation company, with a strong emphasis on data analysis and optimization
• Compared to other marketing manager roles, this position offers a high degree of autonomy and responsibility for driving customer acquisition and revenue growth
• Career progression for this role may involve expanding the team, taking on additional responsibilities, or transitioning into a more senior leadership position within the company

ASSUMPTION: The comparison points listed are intended to provide context for this role and may not be directly comparable to other marketing manager positions in the industry.

📝 Sample Projects

• Developing and executing a multi-channel customer acquisition campaign to drive sales for a new ebike model launch
• Optimizing ad spend and targeting across digital channels to improve ROAS and CAC for a seasonal promotion
• Collaborating with creative and content teams to develop and test new ad messaging and formats to improve conversion rates
• Analyzing campaign performance data to identify trends, make data-driven optimizations, and report on key metrics to stakeholders

ASSUMPTION: The sample projects listed are intended to provide examples of the types of initiatives the Marketing Manager, Performance Marketing may work on, but the specific projects will vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the performance marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• Can you describe the company's approach to A/B testing and optimization, and how does this role fit into that strategy?
• How does the company measure the success of its performance marketing campaigns, and what key metrics does the team track?
• What is the company's long-term vision for its performance marketing efforts, and how does this role contribute to that strategy?

ASSUMPTION: The key questions listed are intended to help applicants better understand the role, the team, and the company's goals and strategies. Applicants should feel free to ask additional questions based on their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on performance marketing, data analysis, and campaign management
• Prepare thoughtful questions to ask during the interview process to show your interest in the role and the company
• Follow up with the People Team one week after submitting your application to inquire about the status of your application, if you haven't heard back
• If selected for an interview, be prepared to discuss your relevant experience, skills, and career goals in detail, and to provide specific examples of your past accomplishments and the results you've achieved in previous roles

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.