Marketing Manager Planning And Gtm (12 Month Role)

📌 Core Information

🔹 Job Title: Marketing Manager - Planning And GTM (12 Month Role)

🔹 Company: Commonwealth Bank

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-Time, 12-Month Fixed Term Role

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days in office)

🚀 Job Overview

Key aspects of this role include:

• Driving excellence across the Consumer Marketing team
• Focusing on culture, capability, enablement, and strategy
• Coordinating activities to deliver shared business priorities
• Managing budgets and reporting for operational efficiency
• Supporting project execution and cross-team collaboration

ASSUMPTION: This role requires a balance of strategic thinking, operational management, and strong stakeholder engagement skills. It's ideal for someone looking to gain experience in a marketing leadership capacity with a focus on planning and execution.

📋 Key Responsibilities

✅ Coordinate GTM planning across the team to optimize impact and effectiveness

✅ Support cross-team reporting, analysis, and communication of insights

✅ Manage budgets and reporting to support operational efficiency

✅ Prepare presentations and other communications tools to support key business priorities

✅ Shape the culture of the team by helping to deliver the engagement and culture plan

✅ Support the execution of projects across marketing to drive positive outcomes

✅ Adapt and drive a strong risk culture in the team

✅ Maintain a values-based approach to work and way of working

✅ Adhere to CommBank’s Code of Conduct

ASSUMPTION: This role involves a mix of strategic planning, operational management, and team leadership. It requires a proactive approach to problem-solving and a strong risk awareness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Demonstrated experience in a marketing, strategy, or operations role

Required Skills:

• Strong cross-team collaboration and stakeholder management skills
• Project management and analytical skills
• Initiative, proactivity, and problem-solving mindset
• Risk mindset with the ability to proactively identify and manage risks

Preferred Skills:

• Experience in the financial services industry
• Familiarity with marketing automation tools

ASSUMPTION: While industry-specific experience is not a strict requirement, it could be beneficial for understanding the context and nuances of the role.

💰 Compensation & Benefits

Salary Range: AUD 120,000 - 150,000 per annum (pro-rated for the 12-month fixed term role)

Benefits:

• Flexible working arrangements
• Employee discounts on banking and financial products
• Health and wellness programs
• Learning and development opportunities

Working Hours: Full-time (38 hours per week), with flexibility to balance work location

ASSUMPTION: The salary range is estimated based on industry standards for a marketing manager role with 2-5 years of experience in the financial services sector.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees

Founded: 1911 (as the Commonwealth Bank of Australia)

Company Description:

• Australia’s leading provider of financial services
• Offers a full range of financial services including retail, premium, business, and institutional banking
• Emphasizes a values-based approach to work and way of working

Company Specialties:

• Retail banking
• Premium banking
• Business banking
• Institutional banking
• Funds management
• Superannuation
• Insurance
• Investment and sharebroking products and services

Company Website: www.commbank.com.au

ASSUMPTION: Commonwealth Bank is a large, established financial institution with a broad range of products and services. It places a strong emphasis on its values and risk culture.

📊 Role Analysis

Career Level: Mid-level marketing management role with potential for growth

Reporting Structure: Reports to the Head of Consumer Marketing

Work Arrangement: Hybrid (2 days in office)

Growth Opportunities:

• Potential to transition to a permanent role based on performance
• Opportunities to work on high-impact projects and campaigns
• Access to learning and development programs

ASSUMPTION: This role offers a unique opportunity to gain experience in a marketing leadership capacity with a focus on planning and execution. It also provides exposure to a wide range of marketing activities and the chance to work with various stakeholders.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): South Eveleigh, Sydney

Geographic Context:

• South Eveleigh is a vibrant, mixed-use precinct located in the inner south of Sydney
• Close to public transport, shops, and cafes
• Offers a flexible and collaborative work environment

Work Schedule: Flexible, with a focus on outcomes and results

ASSUMPTION: The South Eveleigh office provides a modern, collaborative work environment that supports a flexible and agile work style.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• Behavioral and situational interviews
• Final round interviews with key stakeholders

Key Assessment Areas:

• Problem-solving and analytical skills
• Stakeholder management and communication
• Cultural fit and values alignment
• Risk awareness and management

Application Tips:

• Tailor your resume to highlight relevant skills and experiences
• Prepare examples of your problem-solving and stakeholder management skills
• Demonstrate your understanding of the role and the company's values
• Showcase your risk awareness and management skills

ATS Keywords: Marketing, Strategy, Operations, Collaboration, Stakeholder Management, Project Management, Analytical Skills, Problem-Solving, Risk Management

ASSUMPTION: The application process for this role is likely to be competitive, so it's important to tailor your application and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Adobe Campaign)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with marketing automation tools and data analysis tools would be beneficial for this role, but not strictly required.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Accountability
• Respect
• Collaboration
• Innovation
• Customer focus

Work Style:

• Collaborative and inclusive
• Focused on outcomes and results
• Agile and adaptable
• Risk-aware and responsible

Self-Assessment Questions:

• How do you demonstrate integrity in your work?
• Can you provide an example of a time when you took accountability for a challenging situation?
• How do you foster a collaborative work environment?
• How do you approach risk management in your role?

ASSUMPTION: Commonwealth Bank places a strong emphasis on its values and risk culture. Applicants should be prepared to demonstrate their alignment with these values and their understanding of the company's risk management approach.

⚠️ Potential Challenges

• Balancing strategic planning with operational management
• Managing multiple stakeholders with competing priorities
• Adapting to a hybrid work environment
• Working in a large, complex organization

ASSUMPTION: These challenges can be overcome with strong stakeholder management skills, a proactive approach to problem-solving, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• Compared to a traditional marketing manager role, this role places a greater emphasis on operational management and project execution
• In the financial services industry, marketing roles often require a strong understanding of risk management and compliance
• This role offers the opportunity to gain experience in a marketing leadership capacity with a focus on planning and execution

ASSUMPTION: Applicants should consider how their skills and experiences align with the unique requirements of this role and the financial services industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product or service
• Conducting a market analysis to inform strategic planning
• Managing a marketing budget to optimize return on investment
• Collaborating with cross-functional teams to deliver a marketing project

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of complexity involved in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into it?
• How does this role contribute to the overall marketing strategy for the company?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These questions demonstrate a proactive approach to understanding the role and the company, and they show that you are serious about your interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant skills and experiences
• Prepare examples of your problem-solving and stakeholder management skills
• Demonstrate your understanding of the role and the company's values
• Follow up with a thank-you note within 24 hours of your interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.