Marketing Manager Retail & Brand (m/f/x) - Mons Royale Innsbruck

📌 Core Information

🔹 Job Title: Marketing Manager Retail & Brand (m/f/x) - Mons Royale Innsbruck

🔹 Company: Mons Royale

🔹 Location: Innsbruck, Austria

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: August 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing both Retail and Brand Marketing across Europe
• Taking responsibility for the performance of the flagship Innsbruck store
• Collaborating with the North American team and global HQ to drive growth, brand alignment, and community engagement
• Implementing and maintaining a strong, consistent brand identity
• Developing and executing marketing strategies for the Innsbruck store

ASSUMPTION: This role requires a strategic thinker with a hands-on approach, capable of leading a team and driving results in a fast-paced, purpose-driven environment.

📋 Key Responsibilities

✅ Collaborate with HQ in New Zealand to inform global strategy and adapt it for the European market

✅ Build and manage the Innsbruck and European marketing plans and budgets across all functions, including PR, paid media, events, athletes, and content

✅ Implement and maintain a strong, consistent brand identity in collaboration with the central team

✅ Develop and execute marketing strategies for the Innsbruck store, leading brand positioning and storytelling to communicate Mons Royale’s values and mission

✅ Create and manage a clear communication strategy that connects brand, product, and community across all touch points

✅ Plan and implement retail promotions, sales campaigns, and activations, ensuring coordination across all channels

✅ Analyze sales data and marketing performance to identify insights and actions that drive store footfall and engagement

✅ Manage all aspects of in-store branding, including POS materials and visual merchandising, to ensure a premium and cohesive experience

✅ Build and grow local communities through events, partnerships, and collaborations

✅ Support the central team in managing regional athlete and ambassador relationships

✅ Oversee the regional and store marketing budgets

✅ Manage relationships with external agencies, suppliers, and community partners to execute campaigns and events effectively

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of leadership experience in marketing, specifically retail marketing, ideally in sports, lifestyle, or outdoor activities

Required Skills:

• Commercial acumen including P&L management, budgeting, and performance tracking
• Passion for sustainability, natural products, and the outdoors
• Strong communication skills, initiative, and team spirit
• Fluency in English and German

Preferred Skills:

• Experience working in the European market
• Knowledge of the action sports industry

ASSUMPTION: Candidates should have a proven track record in retail marketing and a strong understanding of the European market to excel in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on industry standards for a Marketing Manager role in Austria with 5-10 years of experience)

Benefits:

• Competitive pay
• Bonus model
• Product perks
• Discounted Mons Royale product
• Access to discounts across the outdoor industry

Working Hours: Full-time position, with flexibility for a healthy work-life balance

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role in Austria with the required experience level. The benefits package is designed to attract and retain top talent in the competitive outdoor industry.

📌 Applicant Insights

🔍 Company Context

Industry: Mons Royale operates in the sporting goods manufacturing industry, focusing on high-performance merino apparel for action and adventure sports enthusiasts

Company Size: Mons Royale has 51-200 employees, providing a mid-sized company environment with opportunities for growth and career development

Founded: 2009, in Lake Wanaka, New Zealand

Company Description:

• Mons Royale creates technical merino clothing that delivers both performance and style
• The company works with top action sports athletes and sponsors global events
• Mons Royale is committed to driving a local brand from mountain towns around the world

Company Specialties:

• High-performance merino apparel
• Uncompromised style

Company Website: monsroyale.com

ASSUMPTION: Mons Royale's commitment to sustainability and natural products sets it apart in the action sports industry, providing a unique opportunity for candidates passionate about these values.

📊 Role Analysis

Career Level: Mid-level management, with opportunities for growth and career development within the company

Reporting Structure: This role reports directly to the global HQ in New Zealand and collaborates closely with the North American team

Work Arrangement: On-site, with flexibility for a healthy work-life balance

Growth Opportunities:

• Potential career progression within the marketing department or other areas of the business
• Opportunities to work on global projects and collaborate with international teams
• Chance to shape the European market and contribute to the company's overall growth strategy

ASSUMPTION: This role offers a unique opportunity to work in a fast-growing, entrepreneurial environment with a strong focus on sustainability and natural products.

🌍 Location & Work Environment

Office Type: Modern, mountain-town office in Innsbruck, Austria

Office Location(s): Leopoldstraße 9, Innsbruck, Innsbruck 6020, AT

Geographic Context:

• Innsbruck is located in the heart of the Austrian Alps, providing easy access to outdoor activities and a high quality of life
• The city has a vibrant culture, with a strong focus on sports, music, and arts
• Innsbruck is well-connected by public transportation and has a reasonable cost of living compared to other major European cities

Work Schedule: Standard full-time hours, with flexibility for a healthy work-life balance

ASSUMPTION: The location in Innsbruck offers a unique blend of a vibrant city life and easy access to the great outdoors, providing an ideal work-life balance for outdoor enthusiasts.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• In-depth interview with the global marketing director and/or other relevant team members to discuss the role, responsibilities, and expectations
• Case study or presentation to demonstrate strategic thinking and problem-solving skills
• Final interview with the company's founders or senior leadership team

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Understanding of the European market and retail landscape
• Alignment with Mons Royale's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your passion for sustainability, natural products, and the outdoors
• Showcase your understanding of the European market and retail landscape
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills

ATS Keywords: Retail Marketing, Brand Marketing, European Market, Strategic Planning, Leadership, Team Management, Sustainability, Natural Products, Outdoor Industry

ASSUMPTION: Mons Royale places a strong emphasis on cultural fit and values-driven hiring, making it essential for applicants to demonstrate their alignment with the company's mission and values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Mons Royale's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Passion for the outdoors and sustainability
• Commitment to quality and innovation
• Collaboration and teamwork

Work Style:

• Entrepreneurial and fast-paced
• Results-driven and data-informed
• Focused on continuous learning and improvement

Self-Assessment Questions:

• How do you embody Mons Royale's commitment to sustainability and natural products in your daily life and work?
• Can you provide an example of a time when you successfully led a team through a significant change or challenge?
• How do you stay organized and manage your time effectively in a fast-paced, entrepreneurial environment?

ASSUMPTION: Mons Royale values candidates who are passionate about the outdoors, sustainability, and natural products, as well as those who thrive in an entrepreneurial, fast-paced environment.

⚠️ Potential Challenges

• Managing a team remotely, with members based in different time zones and countries
• Balancing the need for global brand consistency with regional market adaptation
• Keeping up with the fast-paced, ever-changing nature of the action sports industry
• Maintaining a healthy work-life balance in a demanding, results-driven role

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to work-life balance.

📈 Similar Roles Comparison

• Unlike traditional retail marketing roles, this position requires a strong focus on brand marketing and community engagement
• The European market presents unique opportunities and challenges compared to North America and New Zealand
• This role offers the chance to work in a fast-growing, entrepreneurial company with a strong commitment to sustainability and natural products

ASSUMPTION: Candidates should be prepared to discuss how their experience and skills make them a strong fit for this unique role and the European market.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line in the European market
• Conducting market research to identify trends and opportunities in the European action sports industry
• Managing a team to plan and execute a large-scale event or activation, such as a product launch or athlete signing

ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and team leadership aspects of the role.

❓ Key Questions to Ask During Interview

• How does Mons Royale plan to continue growing and expanding in the European market?
• Can you describe the team structure and dynamics, and how this role fits into the organization?
• How does Mons Royale support work-life balance and employee well-being, particularly in a fast-paced, entrepreneurial environment?
• What opportunities are there for professional development and growth within the company?
• How does Mons Royale approach sustainability and natural products, and what initiatives are currently in place?

ASSUMPTION: These questions demonstrate a candidate's interest in the company's growth, culture, and values, as well as their strategic thinking and long-term vision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.