📌 Core Information
🔹 Job Title: Marketing Manager, SEO
🔹 Company: OpenTable
🔹 Location: London, United Kingdom (Hybrid position, in office 2 days per week)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing impactful SEO strategies across 10+ OpenTable domains
- Improving organic visibility and driving revenue growth through organic search
- Collaborating with cross-functional teams to ensure SEO projects align with global and local growth goals
- Analyzing opportunities, quantifying performance, and monitoring competitors to suggest tactical changes and strategies
- Building logical improvement plans for global SEO page templates and content
ASSUMPTION: This role requires a strategic understanding of large-scale SEO and the ability to work independently while collaborating with various teams.
📋 Key Responsibilities
✅ Own, develop, and implement impactful SEO strategies with measurable results
✅ Be accountable for projects, including set up, tracking, monitoring, and reporting on progress and outcomes
✅ Use available data to analyze opportunities, quantify performance, and monitor competitors
✅ Build logical improvement and implementation plans for global SEO page templates
✅ Test and iterate on landing page templates, modules, and content to improve user experience and SERP performance
✅ Develop and implement scalable link-building strategies to attract high-quality referral domains
✅ Work with technical teams to resolve technical SEO issues and enhance website performance
✅ Coordinate with Product, Engineering, Content, and Market teams to implement SEO projects
✅ Ensure marketing campaigns are SEO-optimized and contribute to domain authority
✅ Prepare and deliver clear reports and post-implementation analysis to communicate SEO performance and project impact
ASSUMPTION: This role requires a strong understanding of modern front-end markup (HTML and CSS) and proficiency in landing page prototyping tools.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience in marketing, analytics, or related fields
Experience: 6+ years of marketing experience with in-depth SEO expertise in the consumer tech industry
Required Skills:
- Excellent quantitative skills – expert fluency with numbers and data analysis using Google Sheets
- Comfortable with responsibility and able to develop a project independently once goals are set
- Excellent verbal and written presentation skills. Fluency in English at a native proficiency – fluency in one additional European language is a plus (preferably German)
Preferred Skills:
- Proficiency in landing page prototyping tools
- Experience with internationalisation and localisation
- Understanding of modern front-end markup (HTML and CSS)
ASSUMPTION: Candidates with experience in digital marketing, data analysis, or software engineering will also be considered.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (Based on industry standards for a Marketing Manager, SEO role in London)
Benefits:
- 25 vacation days per year in addition to statutory UK Bank Holidays
- One Celebration Day per calendar year
- Private Health & Dental Insurance
- Life Insurance
- Employee Assistance Program (EAP)
- Pension Fund
- Gym Discount
- Bike2Work
- Season Loan Ticket
- Reimbursable eye tests and £100 contribution towards VDU glasses only
- Perkbox and Booking.com business discounts
- Learning and Development opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager, SEO role in London with 6+ years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 1,001-5,000 employees
Founded: 1998
Company Description:
- OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), has been proudly serving restaurants for over 25 years
- With a network of over 60,000 restaurants, bars, and wineries around the world, OpenTable is the bridge between restaurants and diners
- For restaurants, OpenTable offers an all-in-one solution to streamline operations, attract new guests, and provide customer support
- For diners, OpenTable provides personalized recommendations, data-backed lists, curated guides, and an intuitive app to manage reservations
Company Specialties:
- Restaurant technology
- Online reservations
- Marketing and growth strategies
Company Website: https://www.opentable.com/
ASSUMPTION: OpenTable is a global leader in restaurant technology, helping 60,000 restaurant partners fill 1.7 billion seats a year.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: This role reports directly to the Head of SEO
Work Arrangement: Hybrid, with 2 days per week in the office
Growth Opportunities:
- Potential to grow into a leadership role within the SEO team
- Opportunities to work on global projects and collaborate with international teams
- Chance to learn and develop skills in a fast-paced, high-productivity environment
ASSUMPTION: This role offers opportunities for professional growth and development within the SEO team and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Alphabeta Building, 14-18 Finsbury Square, London, EC2A 1AH, GB
Geographic Context:
- London is a vibrant, multicultural city with a thriving food and beverage industry
- The office is located in the heart of the City of London, with easy access to public transportation
- The area offers a wide range of dining, shopping, and entertainment options
Work Schedule: Full-time, 40 hours per week, with flexible working hours
ASSUMPTION: The work environment at OpenTable is collaborative, entrepreneurial, and fast-paced, with a focus on results and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the SEO team and other stakeholders
- Final interview with the Head of SEO
Key Assessment Areas:
- SEO expertise and strategic thinking
- Data analysis and quantitative skills
- Communication and presentation skills
- Collaboration and project management skills
Application Tips:
- Highlight your relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of OpenTable's business and the role's requirements
- Prepare examples of your SEO projects and their results to discuss during the interview
ATS Keywords: SEO, Marketing Manager, Organic Search, Link-Building, Technical SEO, Content Optimization, Project Management, Collaboration, User Experience, Quantitative Skills, HTML, CSS, Internationalization, Localization, Agile Thinking, Communication, Presentation Skills
ASSUMPTION: OpenTable uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- SEMrush or similar SEO tools
- Google Analytics
- Google Search Console
- Google Sheets
- HTML and CSS
- Landing page prototyping tools (e.g., Figma, Adobe XD)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and tasks at hand.
👔 Cultural Fit Considerations
Company Values:
- Passion for hospitality
- Customer-centric mindset
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Entrepreneurial and collaborative
- Fast-paced and high-productivity
- Focus on results and continuous improvement
- Open-minded and adaptable
Self-Assessment Questions:
- How do you stay up-to-date with the latest developments in the SEO industry?
- Can you provide an example of a time when you had to balance collaborator input with SEO standard methodologies?
- How do you prioritize and manage multiple projects simultaneously?
ASSUMPTION: OpenTable values candidates who are passionate about hospitality, customer-centric, collaborative, and open-minded, with a focus on results and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced, ever-changing SEO landscape
- Balancing the need for data-driven decision-making with the need for quick action
- Working in a hybrid environment, with some team members working remotely
ASSUMPTION: These challenges can be overcome with strong project management skills, a data-driven approach, and effective communication and collaboration.
📈 Similar Roles Comparison
- Unlike other SEO roles, this position focuses on global SEO strategies across multiple domains
- OpenTable's industry-specific context requires a strong understanding of the hospitality industry and its unique challenges
- Career path comparison: This role offers opportunities for growth into leadership positions within the SEO team and the broader organization
ASSUMPTION: This role is unique in its focus on global SEO strategies across multiple domains within the hospitality industry.
📝 Sample Projects
- Developing and implementing a global SEO strategy for OpenTable's 10+ domains
- Conducting a comprehensive technical SEO audit and resolving identified issues
- Optimizing website content, internal linking structure, and scalable content production for improved organic visibility
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the scale of the impact this role can have on OpenTable's organic search performance.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team's structure and how this role fits within it?
- How does OpenTable support the professional development of its SEO team members?
- What are the biggest challenges facing the SEO team currently, and how can this role help address them?
- How does OpenTable measure the success of its SEO strategies, and how will my performance be evaluated?
- What are the next steps for growth and development within the SEO team and the broader organization?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company's long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and achievements
- Write a cover letter that demonstrates your understanding of OpenTable's business and the role's requirements
- Prepare examples of your SEO projects and their results to discuss during the interview
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
