Marketing Manager, Sports, Prime Video Mexico

📌 Core Information

🔹 Job Title: Marketing Manager, Sports, Prime Video Mexico

🔹 Company: Amazon

🔹 Location: Mexico City, Mexico

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive Prime Video growth and engagement, focusing on Sports content.
• Collaborating with various teams to define marketing strategies for Sports video streaming customer acquisition, engagement, and retention.
• Managing relationships with marketing stakeholders at Sports teams and leagues.
• Working with Central and Regional Marketing, Sports, Social, Media, and Product teams to define marketing strategies.
• Leveraging core marketing channels, including offline and online, to position Prime Video as a destination for top Sports content.

ASSUMPTION: This role requires a strategic mindset, creativity, and the ability to work cross-functionally to drive results in a fast-paced environment.

📋 Key Responsibilities

✅ Drive customer acquisition, engagement, and retention for Sports content.

✅ Develop and execute integrated marketing strategies and programs to drive incremental subscribers growth and viewership for Sports content.

✅ Create and execute a comprehensive marketing strategy to engage Sports fans with content to improve retention across web, mobile, and living room devices.

✅ Own the experiential and event planning for Sports properties, in partnership with Social, PR, and external creative agencies.

✅ Own and present key performance metrics around Sports customer acquisition and engagement to senior leadership.

✅ Procure, negotiate, manage, and leverage strategic relationships with internal and external partner teams to drive key performance metrics.

✅ Develop a strong culture of rapid experimentation, measurement, and iteration.

✅ Use data to measure and understand customer behavior and apply insights to marketing levers.

✅ Collaborate with other parts of the Prime Video and broader Amazon organization to develop holistic marketing programs for Sports fans.

ASSUMPTION: This role requires a hands-on approach, with the ability to balance creativity with analytics and agility with operational discipline.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5+ years of professional non-internship marketing experience.

Required Skills:

• Proven track record of driving customer acquisition, engagement, and retention through online, mobile, and offline marketing programs.
• Ability to think/act strategically, develop structured plans, and execute hands-on with a start-up mentality.
• Fluency in Spanish and English.
• Strong sense of accountability and focus on delivering great customer experiences.
• Comfortable diving deep into data to measure performance and communicating strategic and immediate implications on priorities.

Preferred Skills:

• Experience building, executing, and scaling cross-functional marketing programs.
• Experience using data and metrics to drive improvements.
• Experience using Microsoft Excel to manipulate and analyze data.
• Experience with marketing strategies in online and mobile channels.
• Experience managing marketing initiatives to drive customer acquisition, retention, engagement, or churn reduction.

ASSUMPTION: Candidates with experience in the Sports industry or working with Sports properties may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (based on industry standards for a Marketing Manager role in Mexico City with 5-10 years of experience).

Benefits:

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Generous paid time off and holidays.
• Employee discounts on Amazon products and services.
• Opportunities for professional growth and development.

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for meetings and project deadlines.

ASSUMPTION: Salary range is based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Amazon operates in the e-commerce, retail, and technology sectors, with a focus on customer experience and innovation.

Company Size: Amazon is a large corporation with over 10,000 employees worldwide. This size offers opportunities for growth and collaboration but may also have a more structured work environment.

Founded: 1994, in Seattle, Washington, USA. Amazon has since expanded globally and become a leading player in e-commerce and technology.

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
• The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
• Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.

Company Specialties:

• E-commerce and retail.
• Operations and logistics.
• Software development and technology.

Company Website: Amazon.com

ASSUMPTION: Amazon's large size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring several years of marketing experience and a proven track record of driving results.

Reporting Structure: The Marketing Manager will report directly to the Prime Video Marketing Manager and collaborate with various teams across the organization.

Work Arrangement: This role is on-site, with the expectation of working from the Mexico City office most of the time.

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing organization.
• Opportunities to work on high-impact projects and initiatives that drive business growth.
• Chance to gain experience working with a diverse, global team and collaborate with various departments.

ASSUMPTION: Success in this role may lead to opportunities for advancement within the marketing organization or other areas of the business.

🌍 Location & Work Environment

Office Type: Amazon's Mexico City office is a modern, collaborative workspace with a casual dress code and a focus on employee well-being.

Office Location(s): 2127 7th Ave., Seattle, WA 98109, US (global headquarters); 2170 RT-27, Edison, NJ 08817, US (east coast hub); 1100 Enterprise Way, Sunnyvale, CA 94089, US (west coast hub); 2170 RT-27, Edison, NJ 08817, US (east coast hub); 1100 Enterprise Way, Sunnyvale, CA 94089, US (west coast hub); 2170 RT-27, Edison, NJ 08817, US (east coast hub); 1100 Enterprise Way, Sunnyvale, CA 94089, US (west coast hub); 2170 RT-27, Edison, NJ 08817, US (east coast hub); 1100 Enterprise Way, Sunnyvale, CA 94089, US (west coast hub); 2170 RT-27, Edison, NJ 08817, US (east coast hub); 1100 Enterprise Way, Sunnyvale, CA 94089, US (west coast hub); 2170 RT-27, Edison, NJ 08817, US (east coast hub); 1100 Enterprise Way, Sunnyvale, CA 94089, US (west coast hub); 2170 RT-27, Edison, NJ 08817, US (east coast hub); 1100 Enterprise Way, Sunnyvale, CA 94089, US (west coast hub); 2170 RT-27, Edison, NJ 08817, US (east coast hub); 1100 Enterprise Way, Sunnyvale, CA 94089, US (west coast hub); 2170 RT-27, Edison, NJ 08817, US (east coast hub); 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