Marketing Manager (w/m/d) Events

📌 Core Information

🔹 Job Title: Marketing Manager (w/m/d) Events

🔹 Company: IONOS SE

🔹 Location: Karlsruhe, Baden-Württemberg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Dual presence required)

🚀 Job Overview

Key aspects of this role include:

• Developing modern event marketing strategies for communication and activation, including brand awareness campaigns, partner marketing activities, and lead generation.
• Conceiving and implementing the annual IONOS event roadmap for marketing-relevant event participations and IONOS event formats.
• Managing projects for events, coordinating all involved departments and external service providers.
• Controlling performance purchases with event relevance, including negotiation and contract reviews.
• Budget calculation and control, quality control, and reporting and evaluation of international event marketing activities.

ASSUMPTION: This role requires a high level of self-organization, teamwork, and communication skills to manage various stakeholders and projects effectively.

📋 Key Responsibilities

✅ Develop and implement event marketing strategies for communication and activation, including brand awareness campaigns, partner marketing activities, and lead generation.

✅ Conceive and implement the annual IONOS event roadmap for marketing-relevant event participations and IONOS event formats.

✅ Manage projects for events, coordinating all involved departments and external service providers.

✅ Control performance purchases with event relevance, including negotiation and contract reviews.

✅ Calculate and control budgets, ensure quality control, and report and evaluate international event marketing activities.

ASSUMPTION: The role may require occasional travel to attend events and meet with stakeholders.

🎯 Required Qualifications

Education: Completed studies in marketing/communication or completed apprenticeship as an event manager.

Experience: 3-5 years of experience in marketing communication, with at least 2 years in event marketing.

Required Skills:

• Excellent project management skills and a process-oriented mindset.
• Strong communication and stakeholder management skills.
• Fluency in German and English.
• Affinity for social media and communication platforms.
• Experience in marketing communication for technical products/hosting.

Preferred Skills:

• Experience in the marketing communication of technical products/hosting.
• Knowledge of the IONOS brand and products.

ASSUMPTION: Candidates with experience in the IT industry or related fields may have an advantage in understanding the company's products and services.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated, based on market research and company size)

Benefits:

• Hybrid working model with home office options.
• Flexible working hours through trust-based working hours.
• Subsidized canteen and various free beverages at some locations.
• Modern office spaces with good transport links.
• Diverse employee discounts for activities and products.
• Employee events like summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.

Working Hours: Full-time position with flexible hours and occasional travel required.

ASSUMPTION: The salary range is estimated based on market research and company size. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB), offering web presence, productivity, and cloud solutions.

Company Size: IONOS has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: IONOS was founded in 1988 and has since grown to become a leading provider of cloud infrastructure, cloud services, and hosting services in Europe.

Company Description:

• IONOS offers a wide range of services, including domains, web hosting, classic website builders, e-commerce, online marketing tools, and cloud solutions.
• The company operates in 18 markets across Europe and North America, serving around six million customers worldwide.
• IONOS values open working structures, a du culture, and flat hierarchies, fostering a collaborative team spirit.

Company Specialties:

• Web presence and productivity solutions
• Cloud computing and infrastructure services
• Hosting services and domain registration
• Online marketing tools and e-commerce platforms

Company Website: www.ionos.de

ASSUMPTION: IONOS' focus on small and medium-sized businesses allows for a customer-centric approach and the opportunity to work on a wide range of projects.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience in marketing communication, seeking to advance their careers in event marketing.

Reporting Structure: The Marketing Manager will report directly to the Head of Global Event Marketing and work closely with various departments, such as marketing, PR, product management, and sales.

Work Arrangement: The role requires a hybrid work arrangement, with a dual presence at the Karlsruhe office and the option to work from home.

Growth Opportunities:

• Progression to a senior or management role within the marketing department.
• Expanding expertise in event marketing and related fields, such as brand management or product marketing.
• International career opportunities within the IONOS group, given the company's global presence.

ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within the company, given IONOS' focus on employee development and training.

🌍 Location & Work Environment

Office Type: Modern office spaces with good transport links, located in the heart of Karlsruhe.

Office Location(s): IONOS' headquarters are in Karlsruhe, with additional offices in various European and North American cities.

Geographic Context:

• Karlsruhe is a vibrant city in the southwest of Germany, known for its rich cultural scene, historical landmarks, and high quality of life.
• The city is home to several tech companies and startups, providing a dynamic and innovative work environment.
• Karlsruhe offers excellent transport connections, with a central location between Frankfurt, Stuttgart, and Mannheim.

Work Schedule: Full-time position with flexible hours and occasional travel required.

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance, while the modern office spaces foster collaboration and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening.
• Phone or video call interview to discuss the role and assess cultural fit.
• On-site interview with the hiring manager and relevant team members, focusing on technical skills and experience.
• Final decision and job offer.

Key Assessment Areas:

• Event marketing strategies and project management skills.
• Communication and stakeholder management abilities.
• Cultural fit and alignment with IONOS' values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of IONOS' products and services, and how your experience can contribute to the company's success.
• Prepare examples of successful event marketing campaigns or projects you've managed in the past.

ATS Keywords: Event marketing, project management, stakeholder management, brand awareness, lead generation, budget control, quality control, reporting, event roadmap, hybrid work, flexible hours, IONOS, cloud services, hosting services, web presence, productivity solutions

ASSUMPTION: IONOS uses Applicant Tracking Systems (ATS) to filter and manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Event management software (e.g., Cvent, Eventbrite, Bizzabo)
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)

ASSUMPTION: Proficiency in relevant software and tools is essential for managing projects and communicating effectively in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Open working structures and flat hierarchies
• Collaboration and teamwork
• Continuous learning and development

Work Style:

• Structured and organized, with a strong focus on project management
• Collaborative and communicative, with the ability to work effectively with various stakeholders
• Adaptable and flexible, with a willingness to learn and grow in the role

Self-Assessment Questions:

• Do I have a proven track record of successful event marketing campaigns?
• Am I comfortable working with various stakeholders and managing projects effectively?
• Do I thrive in a collaborative and dynamic work environment, with a focus on continuous learning and development?

ASSUMPTION: Candidates who align with IONOS' values and work style will be more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management.
• Occasional travel may be required to attend events and meet with stakeholders, which could disrupt work-life balance.
• Working in a hybrid environment may present unique communication and collaboration challenges.
• IONOS' focus on small and medium-sized businesses may require a customer-centric approach and the ability to adapt to diverse client needs.

ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their skills, experience, and the support of their team and colleagues.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on event marketing strategies and project management for events, rather than day-to-day event planning or execution.
• IONOS' focus on small and medium-sized businesses sets it apart from larger enterprise-focused companies, requiring a customer-centric approach and adaptability to diverse client needs.
• Career progression in this role may involve expanding expertise in event marketing or transitioning to a senior or management role within the marketing department.

ASSUMPTION: Understanding the unique aspects of this role and IONOS' focus on small and medium-sized businesses will help candidates tailor their applications and prepare for interviews effectively.

📝 Sample Projects

• Developing and executing a brand awareness campaign for an IONOS event, including targeted advertising, social media promotion, and influencer partnerships.
• Managing a team of event organizers to plan and execute a multi-day conference, including vendor management, logistics, and on-site support.
• Conducting a post-event analysis and reporting on key performance indicators (KPIs) to evaluate the success of an IONOS event and inform future event strategies.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Manager (w/m/d) Events role at IONOS.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Global Event Marketing department?
• How does IONOS support the growth and development of its employees, particularly in marketing roles?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does IONOS measure the success of its event marketing campaigns, and what KPIs are most important for this role?
• What opportunities are there for collaboration and knowledge-sharing with other marketing departments or teams within IONOS?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will help candidates better understand the role, the company, and their potential fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful event marketing campaigns or projects you've managed in the past.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.