Marketing Manager (w/m/d) Events

📌 Core Information

🔹 Job Title: Marketing Manager (w/m/d) Events

🔹 Company: IONOS SE

🔹 Location: Karlsruhe, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (on-site and remote work)

🚀 Job Overview

Key aspects of this role include:

• Developing contemporary event marketing strategies for communication and activation, including brand awareness campaigns, partner marketing activities, speaker management, co-exhibitor promotion, and lead generation.
• Planning and executing the annual IONOS event roadmap for marketing-relevant event participation and sponsorships, as well as IONOS event formats.
• Managing project coordination for events, involving various departments and external service providers.
• Overseeing performance-related purchasing with an event focus, including negotiation and contract reviews.
• Budgeting and controlling event marketing activities, as well as quality control and reporting.

ASSUMPTION: This role requires a high level of self-motivation, strong organizational skills, and the ability to work effectively in a team environment. The ideal candidate will have a proven track record in event marketing and a passion for live communication.

📋 Key Responsibilities

✅ Develop and implement event marketing strategies, including brand awareness campaigns, partner marketing activities, speaker management, co-exhibitor promotion, and lead generation.

✅ Plan and execute the annual IONOS event roadmap for marketing-relevant event participation and sponsorships, as well as IONOS event formats.

✅ Coordinate project management for events, involving various departments and external service providers.

✅ Oversee performance-related purchasing with an event focus, including negotiation and contract reviews.

✅ Manage budgeting and controlling of event marketing activities, as well as quality control and reporting.

ASSUMPTION: The role may require occasional travel to attend events and meet with stakeholders.

🎯 Required Qualifications

Education: Completed studies in Marketing, Communication, or a related field, or completed vocational training as an event manager.

Experience: 3-5 years of experience in marketing communication, with at least 2 years in event marketing or a comparable role in event and trade fair organization.

Required Skills:

• Excellent communication and presentation skills in German and English.
• Strong project management skills and a process-oriented mindset.
• Experience in stakeholder management and service procurement.
• Affinity for social media and communication platforms.
• Experience in marketing communication for technical products/hosting.
• Readiness for regular business trips.

Preferred Skills:

• Experience in international event management.
• Knowledge of the hosting industry.

ASSUMPTION: Candidates with relevant experience in event marketing and a strong portfolio demonstrating their skills will be given preference.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (gross, full-time), depending on experience and qualifications. This estimate is based on industry standards for marketing managers with 3-5 years of experience in Germany.

Benefits:

• Hybrid work model with home office options.
• Flexible working hours through trust-based working hours.
• Subsidized canteen and various free beverages at some locations.
• Modern office spaces with excellent transport connections.
• Employee discounts for various activities and products.
• Company events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.

Working Hours: Full-time position with flexible working hours.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB), offering web presence and productivity solutions, as well as cloud services.

Company Size: IONOS has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: IONOS was founded in 1988 and has since grown to become a leading provider of digitalization services for SMBs.

Company Description:

• IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB).
• The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide.
• With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools.

Company Specialties:

• Applications
• Websites
• Web hosting
• Online marketing
• Cloud computing
• Homepage
• Hosting
• IaaS
• Servers

Company Website: IONOS Website

ASSUMPTION: IONOS' focus on small and medium-sized businesses allows for a more personal and tailored approach to digitalization solutions, providing opportunities for applicants to make a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: This role is suitable for professionals with 3-5 years of experience in marketing communication, seeking to advance their career in event marketing.

Reporting Structure: The Marketing Manager will report directly to the Head of Global Event Marketing and work closely with various departments, such as marketing, PR, product management, and sales.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may be discussed during the interview process.

Growth Opportunities:

• As IONOS continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a leadership role.
• The company offers numerous training and development opportunities, allowing employees to expand their skills and advance their careers.
• IONOS' focus on small and medium-sized businesses provides opportunities for applicants to make a significant impact on the company's growth and success.

ASSUMPTION: The Marketing Manager will have the opportunity to grow both personally and professionally within the company, as IONOS values internal promotions and career development.

🌍 Location & Work Environment

Office Type: IONOS offers modern office spaces with excellent transport connections at various locations across Germany and Europe.

Office Location(s): The role is based at the IONOS headquarters in Karlsruhe, Germany, with the possibility of working remotely.

Geographic Context:

• Karlsruhe is a city in the southwest of Germany, known for its high quality of life, vibrant cultural scene, and excellent infrastructure.
• The city is home to several international companies and research institutions, providing a dynamic and innovative work environment.
• Karlsruhe offers a variety of housing options, from historic apartments in the city center to modern homes in the surrounding suburbs.

Work Schedule: Full-time position with flexible working hours, allowing for a healthy work-life balance.

ASSUMPTION: The hybrid work arrangement and flexible working hours offered by IONOS provide employees with the opportunity to balance their professional and personal lives effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the IONOS careers portal.
• Phone or video screening to discuss the role and assess cultural fit.
• On-site or virtual interview with the hiring manager and relevant team members.
• Final interview with the Head of Global Event Marketing.

Key Assessment Areas:

• Event marketing strategy development and execution.
• Project management and stakeholder communication skills.
• Budgeting and reporting capabilities.
• Cultural fit and alignment with IONOS' values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant event marketing experience and skills.
• Prepare examples of successful event marketing campaigns or projects you have led in the past.
• Research IONOS and the role to demonstrate your understanding of the company and the position.

ATS Keywords: Event marketing, brand awareness, partner marketing, speaker management, co-exhibitor promotion, lead generation, project management, stakeholder communication, budgeting, reporting, hybrid work, flexible working hours, IONOS, marketing manager

ASSUMPTION: The application process for this role may take up to 4-6 weeks, depending on the number of applicants and the hiring team's availability.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Event management software (e.g., Cvent, Eventbrite, Bizzabo)
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)

ASSUMPTION: The Marketing Manager will be expected to have a strong working knowledge of the tools and technologies listed above, as well as the ability to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: IONOS prioritizes the needs and satisfaction of its customers above all else.
• Innovation: The company encourages creativity, continuous learning, and the pursuit of new ideas to drive growth and success.
• Collaboration: IONOS fosters a culture of teamwork, open communication, and mutual respect among its employees.

Work Style:

• Structured and organized approach to project management and event planning.
• Strong communication and presentation skills in German and English.
• Ability to work effectively in a team environment and collaborate with various departments and external service providers.

Self-Assessment Questions:

• How do you align with IONOS' customer-centric approach to event marketing?
• How do you ensure effective communication and collaboration with stakeholders in a hybrid work environment?
• How do you balance structure and flexibility in your approach to event planning and project management?

ASSUMPTION: IONOS values candidates who demonstrate a strong cultural fit with the company's values and work style, as well as a passion for live communication and event marketing.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management.
• Working with various departments and external service providers may present communication and collaboration challenges.
• Occasional travel may be required to attend events and meet with stakeholders, which could disrupt personal schedules.
• Budget constraints may limit the scope and scale of event marketing activities, requiring creative problem-solving and resourcefulness.

ASSUMPTION: The Marketing Manager will need to be adaptable and resilient in the face of challenges, demonstrating strong problem-solving skills and a solutions-oriented mindset.

📈 Similar Roles Comparison

• This role differs from other event marketing positions in its focus on global event marketing strategies and international event participation and sponsorships.
• IONOS' focus on small and medium-sized businesses provides a unique opportunity to work closely with customers and tailor event marketing strategies to their specific needs.
• Career progression in this role may lead to leadership positions within the global event marketing team or other areas of the marketing department.

ASSUMPTION: The Marketing Manager will have the opportunity to grow both personally and professionally within the company, as IONOS values internal promotions and career development.

📝 Sample Projects

• Developing and executing a brand awareness campaign for IONOS at an international trade show, including speaker management, co-exhibitor promotion, and lead generation activities.
• Planning and coordinating a virtual event for IONOS customers, involving various departments and external service providers, and managing budget and reporting responsibilities.
• Creating and implementing a partner marketing strategy for IONOS, focusing on co-branded events and collaborative content marketing initiatives.

ASSUMPTION: The Marketing Manager will be expected to demonstrate a strong portfolio of event marketing projects, showcasing their skills and experience in the field.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the global event marketing team collaborate with other departments, such as marketing, PR, product management, and sales?
• What opportunities are there for professional development and career growth within the company?
• How does IONOS support work-life balance for its employees?
• What are the most challenging aspects of working in a hybrid environment, and how does IONOS address these challenges?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the IONOS careers portal.
• Tailor your resume and cover letter to highlight your relevant event marketing experience and skills.
• Prepare examples of successful event marketing campaigns or projects you have led in the past.
• Research IONOS and the role to demonstrate your understanding of the company and the position.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.