Marketing Manager (w/m/d) Events

📌 Core Information

🔹 Job Title: Marketing Manager (w/m/d) Events

🔹 Company: IONOS SE

🔹 Location: Karlsruhe, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-16

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (On-site and Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing contemporary event marketing strategies
• Managing the annual IONOS event roadmap
• Project managing international events and trade fairs
• Budget control and quality assurance
• Collaborating with various departments and external service providers

ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to work effectively with diverse teams.

📋 Key Responsibilities

✅ Developing and implementing event marketing strategies for communication and activation, including brand awareness campaigns, partner marketing activities, speaker management, co-exhibitor marketing, and lead generation.

✅ Planning and executing the annual IONOS event roadmap, including marketing-relevant event participations and sponsorships, as well as IONOS event formats.

✅ Managing projects for trade fairs and events, including coordinating all involved departments and external service providers (e.g., stand construction, event organizers, productions).

✅ Controlling performance-based purchasing with an event focus, including negotiation and contract review.

✅ Calculating and controlling budgets, ensuring quality control, and reporting and evaluating international event marketing activities.

ASSUMPTION: This role involves frequent travel for events and requires strong project management skills and attention to detail.

🎯 Required Qualifications

Education: A completed degree in Marketing, Communication, or a related field, or relevant vocational training as an event manager.

Experience: 3-5 years of experience in marketing communication, with at least two years in event marketing or comparable event and trade fair experience.

Required Skills:

• Excellent project management skills and a structured approach to work
• Strong communication and teamwork skills
• Fluency in German and English
• Affinity for social media and communication platforms
• Experience in marketing communication for technical products or hosting
• Willingness to travel regularly

Preferred Skills:

• Experience in international event management
• Knowledge of the IT industry
• Proficiency in using project management tools

ASSUMPTION: Candidates with experience in marketing communication for technical products or hosting, as well as international event management, will have a significant advantage.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and qualifications)

Benefits:

• Hybrid working model with home office options
• Flexible working hours through trust-based working hours
• Subsidized canteen and various free beverages at some locations
• Modern office spaces with good transport links
• Diverse employee discounts for activities and products
• Employee events such as summer and winter parties, as well as workshops
• Numerous training and development opportunities
• Various health offers, such as sports and health courses

Working Hours: Full-time position with flexible working hours

ASSUMPTION: The salary range is based on industry standards for mid-level marketing managers in the IT sector in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB), offering web presence and productivity solutions, as well as cloud services.

Company Size: IONOS has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: IONOS was founded in 1988 and has since grown to serve over six million customers worldwide.

Company Description:

• IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB)
• Offers web presence and productivity solutions, as well as cloud services
• Serves over six million customers worldwide and operates across 18 markets in Europe and North America

Company Specialties:

• Web presence and productivity solutions
• Cloud computing
• IT services and consulting

Company Website: ionos.de

ASSUMPTION: IONOS' focus on small and medium-sized businesses provides opportunities for applicants to work on diverse projects and contribute to the company's growth.

📊 Role Analysis

Career Level: This role is a mid-level position, offering opportunities for growth and development within the marketing department.

Reporting Structure: The Marketing Manager (w/m/d) Events will report directly to the Head of Global Event Marketing.

Work Arrangement: This is a hybrid role, requiring a combination of on-site and remote work, with regular travel for events.

Growth Opportunities:

• Progression to a senior marketing role within the event marketing team
• Expansion into other areas of marketing, such as digital marketing or product marketing
• Opportunities to work on international projects and gain global experience

ASSUMPTION: Successful candidates will have the opportunity to grow within the company and take on more responsibilities as they develop their skills and experience.

🌍 Location & Work Environment

Office Type: IONOS offices are modern and well-equipped, with a focus on collaboration and innovation.

Office Location(s): The role is based at the IONOS headquarters in Karlsruhe, Germany, with opportunities for remote work and travel.

Geographic Context:

• Karlsruhe is located in the southwest of Germany, near the French border
• The city is known for its technological and industrial sectors, providing a vibrant environment for professionals in the IT industry
• Karlsruhe offers a high quality of life, with a rich cultural scene, numerous parks, and a well-developed public transportation system

Work Schedule: Full-time position with flexible working hours and regular travel for events

ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a good work-life balance, while regular travel provides opportunities to gain experience working in different environments.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and experience
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Event management skills and experience
• Project management skills and approach to work
• Communication and teamwork skills
• Language skills (German and English)
• Cultural fit with IONOS' values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to event management and project management
• Demonstrate your understanding of IONOS' business and the IT industry
• Show enthusiasm for live communication and event marketing

ATS Keywords: Event marketing, event management, project management, brand awareness, partner marketing, lead generation, budget control, quality assurance, hybrid work, flexible working hours, international events, trade fairs

ASSUMPTION: The interview process will focus on assessing the candidate's skills and experience in event management, as well as their cultural fit with IONOS' values and work environment.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Event management software (e.g., Cvent, Eventbrite, Bizzabo)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)

ASSUMPTION: Familiarity with project management tools and event management software will be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Openness and transparency
• Responsibility and sustainability

Work Style:

• Structured and organized approach to work
• Strong communication and teamwork skills
• Ability to work independently and take initiative
• Adaptability and flexibility in a dynamic work environment
• Enthusiasm for live communication and event marketing

Self-Assessment Questions:

• Do I have a passion for live communication and event marketing?
• Am I comfortable working in a dynamic and collaborative work environment?
• Do I have strong project management skills and a structured approach to work?
• Am I able to work effectively with diverse teams and stakeholders?
• Do I have a good understanding of the IT industry and IONOS' business?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with IONOS' values and work style, as well as a passion for live communication and event marketing.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse teams and stakeholders, including external service providers
• Regular travel for events, which may impact work-life balance
• Keeping up with industry trends and best practices in event marketing
• Adapting to changes in event formats and requirements

ASSUMPTION: Successful candidates will be able to manage multiple projects and deadlines effectively, work well with diverse teams, and adapt to changes in the event marketing landscape.

📈 Similar Roles Comparison

• This role focuses more on event management and marketing than other marketing roles, such as digital marketing or product marketing
• Event marketing roles may require more travel and on-site presence than other marketing roles
• Career progression in event marketing may involve moving into senior or management roles within the event marketing team, or expanding into other areas of marketing

ASSUMPTION: Candidates should consider the unique aspects of event marketing roles and how they align with their career goals and preferences.

📝 Sample Projects

• Planning and executing a large-scale international trade fair, including coordinating with multiple departments and external service providers
• Developing and implementing a brand awareness campaign for an upcoming event, including targeted advertising and social media promotion
• Managing a team of event marketing specialists to deliver multiple events simultaneously, ensuring consistent branding and messaging across all events

ASSUMPTION: Successful candidates will have experience managing complex projects, working with diverse teams, and delivering high-quality events that meet or exceed expectations.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the event marketing department?
• How does IONOS support the growth and development of its employees in this role?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does IONOS approach sustainability and responsibility in its events and operations?
• What opportunities are there for collaboration and knowledge-sharing with other departments and teams within IONOS?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process will demonstrate your interest in the role and commitment to IONOS' success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the IONOS job portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching IONOS' business and the IT industry, as well as brushing up on your event management and project management skills
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
• If selected for the role, be prepared to provide references and complete any necessary background checks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.