Marketing Operations Analyst

📌 Core Information 🔹 Job Title: Marketing Operations Analyst 🔹 Company: Enavate 🔹 Location: Lviv, Ukraine (Remote) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: July 11, 2025 🔹 Experience Level: 2-5 years of experience 🔹 Remote Status: Remote Solely 🚀 Job Overview Key aspects of this role include: - Data-driven decision making through data analysis and reporting - Managing marketing automation and CRM systems for accurate data flow and optimization - Collaborating with cross-functional teams to improve campaign tracking and performance - Identifying opportunities for operational efficiency and process improvement - Supporting the growth and scalability of marketing programs ASSUMPTION: This role requires a strong analytical mindset, proficiency in marketing platforms, and the ability to work independently and collaboratively. 📋 Key Responsibilities 🔹 Data Analysis & Reporting: - Analyze large marketing datasets to uncover trends, performance gaps, and growth opportunities - Build and maintain reports and dashboards in Power BI to measure marketing performance and ROI - Deliver actionable insights to marketing and sales stakeholders to inform campaign strategy and channel optimization 🔹 Marketing Performance Measurement: - Track and measure multi-channel marketing campaigns across the funnel - Support attribution modeling and funnel analysis to connect marketing efforts to pipeline and revenue outcomes - Regularly audit and improve campaign tracking practices using UTM parameters and analytics tools 🔹 Tools & Technology Management: - Manage and optimize marketing automation and CRM systems (e.g., HubSpot, Salesforce) - Ensure accurate data flow, integrations, and synchronization between platforms - Partner with RevOps, Sales Ops, and IT teams to implement enhancements or troubleshoot issues in tools and processes 🔹 Process Improvement & Strategy Support: - Support lead scoring, segmentation, and lifecycle management efforts - Identify opportunities for operational efficiency in campaign execution, data flows, and reporting - Assist in building scalable processes and documentation to support the marketing team’s growth - Assist in marketing list management and email nurture optimization based on data trends ASSUMPTION: This role requires strong analytical skills, proficiency in marketing platforms, and the ability to work with large datasets. 🎯 Required Qualifications 🔹 Education: - Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience) 🔹 Experience: - 3+ years of experience in marketing operations, analytics, or a related role 🔹 Required Skills: - Strong analytical skills with the ability to work with large datasets and translate data into insights - Hands-on experience with marketing platforms such as HubSpot, Salesforce, and Power BI (or similar tools) - Solid understanding of marketing funnels, buyer journeys, and digital campaign performance metrics - Business acumen to connect marketing performance with broader KPIs like pipeline, revenue, and retention - Proficiency with Excel or Google Sheets; familiarity with SQL is a plus 🎯 Preferred Qualifications 🔹 Experience: - Experience in a B2B or SaaS marketing environment 🔹 Skills: - Familiarity with campaign attribution models and marketing analytics best practices - Experience using Google Analytics, Looker, or other BI/analytics platforms - Ability to work cross-functionally with Marketing, Sales, and Finance teams 💰 Compensation & Benefits 🔹 Salary Range: $60,000 - $80,000 USD (based on industry standards for the role, experience level, and location) 🔹 Benefits: - Competitive health insurance, wellness programs, and mental health resources - Flexible working hours and remote work options - Access to training programs, workshops, and certification reimbursement for professional development - Unlimited paid time off (PTO) covering vacation, sick leave, holidays, and personal days - Employee recognition programs to acknowledge contributions and ensure team members feel valued 📌 Applicant Insights 🔍 Company Context 🔹 Industry: Technology, specifically Enterprise Resource Planning (ERP) consulting, Cloud services, and managed services 🔹 Company Size: Medium-sized (101-500 employees) 🔹 Founded: 2008 🔹 Company Description: Enavate is a Microsoft Gold Partner specializing in ERP consulting, Cloud services, and managed services. They help businesses embrace the future by guiding them through ERP implementations, migrations to the cloud, and integrations that streamline operations. 🔹 Company Specialties: ERP consulting, Cloud services, managed services, and digital transformation 🔹 Company Website: ASSUMPTION: Enavate's focus on technology and digital transformation makes this role an excellent fit for candidates interested in the tech industry. 📊 Role Analysis 🔹 Career Level: Mid-career (5-10 years of experience) 🔹 Reporting Structure: Reports directly to the Sales Operations Manager and works closely with the Marketing team 🔹 Work Arrangement: Remote work with occasional on-site collaboration, as needed 🔹 Growth Opportunities: - Potential career progression into senior marketing operations roles or management positions - Opportunities to work on high-impact projects and gain exposure to various aspects of marketing and business operations ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing operations. 🌍 Location & Work Environment 🔹 Office Type: Remote-first with occasional on-site collaboration 🔹 Office Location: Lviv, Ukraine (with occasional on-site collaboration at the company's Kyiv office) 🔹 Geographic Context: - Lviv is the seventh-largest city in Ukraine, with a population of approximately 700,000 people - The city is known for its historical architecture, cultural institutions, and vibrant arts scene - Lviv is located in western Ukraine, near the Polish border, and has a significant Polish minority 🔹 Work Schedule: Flexible hours with a focus on results and productivity ASSUMPTION: This role requires strong self-motivation and time management skills, as well as the ability to work independently in a remote setting. 💼 Interview & Application Insights 🔹 Typical Process: 1. Introductory call to discuss the role, background, and fit 2. Predictive Index Assessment to understand natural strengths and team dynamics 3. Technical and cultural interviews focused on expertise, problem-solving, and core value alignment 4. Debrief to discuss fit for the role and next steps 5. Offer extension if all goes well 🔹 Key Assessment Areas: - Analytical skills and problem-solving abilities - Alignment with Enavate's core values and company culture - Marketing platform proficiency and data analysis skills 🔹 Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral and situational interview questions related to marketing operations and data analysis - Research Enavate's company culture and values to demonstrate your fit during the interview process 🛠️ Tools & Technologies 🔹 Required: - Power BI or similar data visualization tools - Marketing automation and CRM platforms (e.g., HubSpot, Salesforce) - Excel or Google Sheets for data manipulation and analysis 🔹 Preferred: - SQL or other database query languages - Google Analytics or other web analytics tools - Experience with Looker or other BI/analytics platforms 👔 Cultural Fit Considerations 🔹 Company Values: - Team Members: We take care of our own. - Innovation: We explore, evolve, and seek excellence at every level. - Results: We are achievers who set high goals and reach them. - Integrity: We are trustworthy. Our word is our bond. 🔹 Work Style: - Collaborative and team-oriented, with a focus on open communication and knowledge sharing - Results-driven and focused on continuous improvement - Adaptable and open to feedback, with a growth mindset 🔹 Self-Assessment Questions: 1. How do your personal values align with Enavate's core values? 2. Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome? 3. How do you approach working with large datasets, and can you provide an example of a data-driven decision you've made in a previous role? 🛠️ Potential Challenges 🔹 Role-specific Challenges: - Working with large and complex marketing datasets may require significant time and effort to uncover insights - Collaborating with cross-functional teams may present communication and coordination challenges 🔹 Company-specific Challenges: - Enavate's remote work environment may require strong self-motivation and time management skills - Working in a medium-sized company may present limited resources or competing priorities 🔹 Industry-specific Challenges: - The technology industry is fast-paced and ever-evolving, requiring continuous learning and adaptation - Marketing operations roles may involve working with legacy systems or data silos, presenting technical challenges 📈 Similar Roles Comparison 🔹 Differences from related positions: - This role focuses more on data analysis and reporting than other marketing operations roles, which may prioritize process improvement or campaign execution - The remote work arrangement may require more self-motivation and time management skills than on-site or hybrid roles 🔹 Industry-specific context: - Marketing operations roles in the technology industry may require more technical proficiency and data analysis skills than in other industries 📝 Sample Projects 🔹 Project examples specific to this role: 1. Analyzing campaign performance data to identify trends and optimize marketing strategies 2. Developing and maintaining marketing dashboards to track key performance indicators (KPIs) and ROI 3. Collaborating with cross-functional teams to improve data flows and integrations between marketing automation and CRM systems 💡 Key Questions to Ask During Interview 🔹 Questions specific to role responsibilities: 1. How does the marketing team currently track and measure campaign performance, and what are the areas for improvement? 2. Can you describe a recent marketing campaign that faced challenges, and how were those addressed? 🔹 Questions specific to team structure: 1. How does the marketing team collaborate with other departments, such as Sales and Finance? 2. What are the key priorities for the marketing team in the next 6-12 months, and how does this role contribute to those goals? 🔹 Questions specific to company culture: 1. How does Enavate support the professional development and growth of its employees? 2. Can you describe a time when Enavate's company values were demonstrated in a significant way? 📝 Next Steps for Applicants 🔹 To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare for behavioral and situational interview questions related to marketing operations and data analysis 4. Research Enavate's company culture and values to demonstrate your fit during the interview process 5. Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.