Marketing Operations Analyst

📌 Core Information

🔹 Job Title: Marketing Operations Analyst
🔹 Company: Enavate
🔹 Location: Dnipro, Ukraine (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025

🚀 Job Overview

Key aspects of this role include:
- Data-driven decision making through analysis and reporting
- Managing marketing automation and CRM systems
- Ensuring accurate data flow and campaign optimization
- Collaborating with cross-functional teams to improve marketing performance

ASSUMPTION: This role requires a strong analytical mindset and experience with marketing platforms. The ideal candidate will be comfortable working with large datasets and have a solid understanding of marketing funnels and buyer journeys.

📋 Key Responsibilities

🔹 Data Analysis & Reporting:
- Analyze large and complex marketing datasets to identify trends, performance gaps, and growth opportunities
- Build and maintain reports and dashboards in Power BI to measure marketing performance and ROI
- Deliver actionable insights to marketing and sales stakeholders to inform campaign strategy and channel optimization

🔹 Marketing Performance Measurement:
- Track and measure multi-channel marketing campaigns across the funnel
- Support attribution modeling and funnel analysis to connect marketing efforts to pipeline and revenue outcomes
- Regularly audit and improve campaign tracking practices using UTM parameters and analytics tools

🔹 Tools & Technology Management:
- Manage and optimize marketing automation and CRM systems (e.g., HubSpot, Salesforce)
- Ensure accurate data flow, integrations, and synchronization between platforms
- Partner with RevOps, Sales Ops, and IT teams to implement enhancements or troubleshoot issues in tools and processes

🔹 Process Improvement & Strategy Support:
- Support lead scoring, segmentation, and lifecycle management efforts
- Identify opportunities for operational efficiency in campaign execution, data flows, and reporting
- Assist in building scalable processes and documentation to support the marketing team’s growth
- Assist in marketing list management and email nurture optimization based on data trends

ASSUMPTION: The ideal candidate will have experience with marketing analytics, data visualization tools, and marketing automation platforms. They should be comfortable working with large datasets and have a solid understanding of marketing funnels and buyer journeys.

🎯 Required Qualifications

🔹 Education: Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience)

🔹 Experience:
- 3+ years of experience in marketing operations, analytics, or a related role
- Proven experience with marketing platforms such as HubSpot, Salesforce, and Power BI (or similar tools)
- Strong analytical skills with the ability to work with large datasets and translate data into insights
- Solid understanding of marketing funnels, buyer journeys, and digital campaign performance metrics
- Business acumen to connect marketing performance with broader KPIs like pipeline, revenue, and retention
- Proficiency with Excel or Google Sheets; familiarity with SQL is a plus

🔹 Required Skills:
- Data Analysis & Reporting
- Marketing Automation & CRM Systems
- Power BI (or similar tools)
- Campaign Tracking & Optimization
- Process Improvement & Strategy Support

💡 Preferred Qualifications

🔹 Experience:
- B2B or SaaS marketing environment
- Campaign attribution models and marketing analytics best practices
- Google Analytics, Looker, or other BI/analytics platforms
- Ability to work cross-functionally with Marketing, Sales, and Finance teams

💰 Compensation & Benefits

🔹 Salary Range: $60,000 - $80,000 USD (Based on industry standards for the role, experience level, and location)

🔹 Benefits:
- Competitive health insurance, wellness programs, and mental health resources
- Flexible working hours and remote work options
- Access to training programs, workshops, and certification reimbursement
- Unlimited paid time off (PTO) covering vacation, sick leave, holidays, and personal days
- Employee recognition programs

📈 Applicant Insights

🔍 Company Context
- Industry: Technology & IT Services
- Company Size: Medium (250-999 employees)
- Founded: 2008
- Company Description: Enavate is a North American-based IT company and a Microsoft Gold Partner, renowned for revolutionizing the SMB industry through industry-based business solutions. They expand in Europe, offering ERP implementations, migrations to the cloud, and integrations that streamline operations and empower businesses to thrive in an ever-evolving business landscape.
- Company Specialties: ERP consulting, Cloud services, managed services, and industry-based business solutions

📊 Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: Reports directly to the Sales Operations Manager
- Work Arrangement: Remote (with occasional office visits for team collaboration and connection)
- Growth Opportunities: Potential career growth in marketing operations, analytics, or management roles within the organization
- Growth Opportunities: Opportunities to work on high-impact projects and contribute to the company's expansion in Europe

🌍 Location & Work Environment
- Office Type: Remote (with occasional office visits)
- Office Location(s): Dnipro, Ukraine (with additional offices in Tampa, FL, and Fargo, ND)
- Geographic Context: Dnipro is the fourth-largest city in Ukraine, with a population of over 1 million people. It is known for its vibrant cultural scene, historical architecture, and educational institutions.
- Work Schedule: Flexible working hours with a focus on results and productivity

💼 Interview & Application Insights
- Typical Process: Intro call, Predictive Index Assessment, interviews, debrief, and offer
- Key Assessment Areas: Analytical skills, problem-solving abilities, cultural fit, and alignment with Enavate's core values
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions related to data analysis, marketing performance measurement, and process improvement
- Research Enavate's company culture and be ready to discuss how your values align with theirs

🛠️ Cultural Fit Considerations
- Company Values: Team Members, Innovation, Results, Integrity
- Work Style: Collaborative, data-driven, and focused on continuous improvement
- Self-Assessment Questions:
- How do your problem-solving skills and analytical mindset align with the responsibilities of this role?
- How do your communication and collaboration skills enable you to work effectively with cross-functional teams?
- How do your personal values align with Enavate's core values?

🛠️ Potential Challenges
- Challenge 1: Working remotely may require self-motivation and time management skills to maintain productivity and work-life balance
- Challenge 2: The role may involve working with large datasets and complex marketing technologies, which can be challenging for candidates without relevant experience
- Challenge 3: The role may require occasional travel to Enavate's offices in the United States for team collaboration and training

📈 Similar Roles Comparison
- Comparison Point 1: This role differs from similar marketing operations positions in other companies due to Enavate's focus on industry-based business solutions and expansion into the European market
- Comparison Point 2: The role may require more experience with marketing analytics and data visualization tools compared to entry-level marketing operations positions
- Comparison Point 3: Career growth opportunities may be more limited in smaller organizations compared to Enavate's mid-sized structure

📝 Sample Projects
- Analyzing campaign performance data to optimize email nurture campaigns and improve open rates and click-through rates
- Developing and maintaining dashboards to track marketing KPIs and measure the impact of marketing efforts on pipeline and revenue growth
- Collaborating with the sales team to identify opportunities for lead scoring and segmentation to improve lead quality and conversion rates

💡 Key Questions to Ask During Interview
- What are the most pressing challenges facing the marketing team, and how can this role address them?
- How does this role fit into the overall marketing strategy and Enavate's expansion plans in Europe?
- What opportunities are there for professional development and career growth within the marketing operations team?
- How does Enavate support work-life balance for remote employees, and what resources are available to ensure productivity and well-being?
- What are the key priorities for the first 30-60-90 days in this role, and how can I make a significant impact on the team's goals?

📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://enavate.sharepoint.com/:b:/s/EnavateTAPortal/EdvVbWkgWeBNksaF6RyoOKsBHHMWp16Aj53ZiKE7kc_QJQ?e=7VkYbc)
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions related to data analysis, marketing performance measurement, and process improvement
- Research Enavate's company culture and be ready to discuss how your values align with theirs
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.