Marketing Operations Analyst

📌 Core Information 🔹 Job Title: Marketing Operations Analyst 🔹 Company: Enavate 🔹 Location: Kyiv, Ukraine (Remote) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: July 11, 2025 🚀 Job Overview Key aspects of this role include: - Data-driven decision making through analysis of large marketing datasets - Management and optimization of marketing automation and CRM systems - Collaboration with cross-functional teams to improve campaign tracking and performance - Identification and implementation of process improvements to enhance operational efficiency - Working remotely with a global team, requiring strong communication and time management skills 📋 Key Responsibilities ✅ Data Analysis & Reporting: - Analyze large and complex marketing datasets to identify trends, performance gaps, and growth opportunities - Build and maintain reports and dashboards in Power BI to measure marketing performance and ROI - Deliver actionable insights to marketing and sales stakeholders to inform campaign strategy and channel optimization ✅ Marketing Performance Measurement: - Track and measure multi-channel marketing campaigns across the funnel - Support attribution modeling and funnel analysis to connect marketing efforts to pipeline and revenue outcomes - Regularly audit and improve campaign tracking practices using UTM parameters and analytics tools ✅ Tools & Technology Management: - Manage and optimize marketing automation and CRM systems (e.g., HubSpot, Salesforce) - Ensure accurate data flow, integrations, and synchronization between platforms - Partner with RevOps, Sales Ops, and IT teams to implement enhancements or troubleshoot issues in tools and processes ✅ Process Improvement & Strategy Support: - Support lead scoring, segmentation, and lifecycle management efforts - Identify opportunities for operational efficiency in campaign execution, data flows, and reporting - Assist in building scalable processes and documentation to support the marketing team’s growth - Assist in marketing list management and email nurture optimization based on data trends 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Statistics, Business, or a related field (or equivalent experience) Experience: - 3+ years of experience in a marketing operations, analytics, or related role Required Skills: - Strong analytical skills with the ability to work with large datasets and translate data into insights - Hands-on experience with marketing platforms such as HubSpot, Salesforce, and Power BI (or similar tools) - Solid understanding of marketing funnels, buyer journeys, and digital campaign performance metrics - Business acumen to connect marketing performance with broader KPIs like pipeline, revenue, and retention - Proficiency with Excel or Google Sheets; familiarity with SQL is a plus 🎯 Preferred Qualifications - Experience in a B2B or SaaS marketing environment - Familiarity with campaign attribution models and marketing analytics best practices - Experience using Google Analytics, Looker, or other BI/analytics platforms - Ability to work cross-functionally with Marketing, Sales, and Finance teams 💰 Compensation & Benefits Salary Range: $70,000 - $90,000 USD per year (based on experience level and industry standards for a Marketing Operations Analyst in Kyiv, Ukraine) Benefits: - Competitive health insurance, wellness programs, and mental health resources - Flexible working hours and remote work options - Access to training programs, workshops, and reimbursement for certifications and courses - Unlimited paid time off (PTO), covering vacation, sick leave, holidays, and personal days - Employee recognition programs to acknowledge contributions and ensure team members feel valued Working Hours: 40 hours per week, with flexibility for remote work 📌 Applicant Insights 🔍 Company Context Industry: Technology, specifically Enterprise Resource Planning (ERP) consulting, Cloud services, and managed services Company Size: Medium (100-249 employees) Founded: 2008 (17 years ago) Company Description: Enavate is a Microsoft Gold Partner that helps businesses embrace the future by guiding them through ERP implementations, migrations to the cloud, and integrations that streamline their operations. They focus on transforming the way businesses operate, empowering them to grow, innovate, and succeed. Company Specialties: ERP consulting, Cloud services, managed services, and industry-based business solutions Company Website: enavate.com 📊 Role Analysis Career Level: Mid-level (3-5 years of experience) Reporting Structure: Reports directly to the Sales Operations Manager within the Growth POD (Product/Service) Work Arrangement: Remote solely, with the expectation to be available during core business hours (CET) Growth Opportunities: - Potential career progression into senior roles within the marketing operations or analytics teams - Opportunities to work on high-impact projects and gain exposure to various aspects of the business - A dynamic and collaborative work environment that encourages professional development and growth 🌍 Location & Work Environment Office Type: Remote (no physical office location) Office Location(s): Kyiv, Ukraine (remote work only) Geographic Context: - Kyiv, Ukraine, is the capital and largest city of Ukraine, with a population of approximately 2.9 million people - The city is known for its vibrant cultural scene, historical landmarks, and diverse culinary offerings - Kyiv offers a mix of urban and natural environments, with numerous parks, gardens, and green spaces Work Schedule: Flexible hours with a focus on results and deliverables, rather than strict working hours 💼 Interview & Application Insights Typical Process: 1. Introductory call to discuss the role, background, and fit 2. Predictive Index Assessment to understand natural strengths and team dynamics 3. Technical and cultural interviews focused on expertise, problem-solving abilities, and alignment with core values 4. Debrief to discuss fit for the role and next steps 5. Offer, if all goes well Key Assessment Areas: - Analytical skills and ability to work with large datasets - Experience with marketing platforms and tools (HubSpot, Salesforce, Power BI) - Understanding of marketing funnels, buyer journeys, and campaign performance metrics - Ability to work cross-functionally and collaborate with teams - Problem-solving skills and attention to detail Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your analytical skills and provide examples of data-driven decisions you've made in previous roles - Demonstrate your understanding of marketing funnels and campaign performance metrics - Emphasize your ability to work remotely and manage your time effectively ATS Keywords: Marketing Operations, Analytics, Data Analysis, Reporting, Marketing Automation, CRM Systems, Power BI, Email Campaigns, Digital Marketing, Attribution Modeling, SQL, Excel, Google Sheets, B2B Marketing, SaaS Marketing, Analytics, Cross-Functional Collaboration, Process Improvement 🛠 Tools & Technologies - Marketing automation and CRM systems: HubSpot, Salesforce - Data visualization and reporting: Power BI - Spreadsheet software: Excel, Google Sheets - Analytics tools: Google Analytics, Looker (or similar platforms) - Project management and collaboration: Asana, Trello, or similar tools 👔 Cultural Fit Considerations Company Values: - Team Members: We take care of our own. - Innovation: We explore, evolve, and seek excellence at every level. - Results: We are achievers who set high goals and reach them. - Integrity: We are trustworthy. Our word is our bond. Work Style: - Enavate values a dynamic and collaborative work environment, with a focus on results and deliverables - The company encourages open communication, continuous learning, and a growth mindset - Enavate fosters a culture of accountability, with team members expected to take ownership of their work and contribute to the company's success Self-Assessment Questions: 1. How do your personal values align with Enavate's core values, specifically "Team Members" and "Innovation"? 2. How do you approach setting and achieving high goals, as emphasized in the "Results" value? 3. Can you provide an example of a time when you demonstrated integrity in a professional setting? 🛠 Potential Challenges 1. Data Silos: Enavate may have data silos or disconnected systems, requiring the Marketing Operations Analyst to work on integrating data sources and improving data flow. 2. Stakeholder Management: Balancing the needs and expectations of multiple stakeholders, including marketing, sales, and finance teams, can be challenging and may require strong communication and negotiation skills. 3. Remote Work: Working remotely may present challenges in maintaining work-life balance and staying connected with the team. Effective time management and communication skills are essential for success in this role. 📈 Similar Roles Comparison 1. Marketing Operations Manager: This role may have more strategic responsibilities, such as developing marketing strategies and managing a team, while the Marketing Operations Analyst focuses on day-to-day operations and data analysis. 2. Marketing Data Analyst: This role may have a more narrow focus on data analysis and reporting, while the Marketing Operations Analyst is responsible for a broader range of tasks, including tool management and process improvement. 3. Marketing Campaign Manager: This role may involve more hands-on campaign execution and coordination, while the Marketing Operations Analyst focuses on the behind-the-scenes aspects of marketing, such as data analysis, tool management, and process improvement. 📝 Sample Projects 1. Marketing Funnel Optimization: Analyze marketing funnel data to identify bottlenecks and areas for improvement, then develop and implement strategies to optimize funnel performance. 2. Campaign Attribution Modeling: Collaborate with cross-functional teams to develop and refine campaign attribution models, enabling better tracking of marketing efforts and their impact on revenue. 3. Marketing Technology Stack Review: Conduct a comprehensive review of Enavate's marketing technology stack, identifying opportunities for consolidation, optimization, or replacement of tools to improve efficiency and effectiveness. 💡 Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of the Marketing Operations Analyst role? 2. Team Structure: How is the marketing team structured, and who will I be working closely with in this role? 3. Data Access: What kind of data access will I have, and how will I be supported in my analysis and reporting efforts? 4. Process Improvement: What are some of the key processes I'll be working on, and how can I contribute to their improvement? 5. Company Culture: How would you describe Enavate's company culture, and how does this role fit into the broader organizational structure? 📝 Next Steps for Applicants To apply for this position: - Submit your application through this link: Enavate Careers - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for interview questions related to data analysis, marketing platforms, and process improvement - Research Enavate's company culture and values to demonstrate your fit for the organization - Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.