Marketing Operations Analyst

📌 Core Information

🔹 Job Title: Marketing Operations Analyst

🔹 Company: FocusKPI Inc.

🔹 Location: San Francisco, California, United States

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote - anywhere in the US

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing audience segmentation strategies using advanced SQL queries and data manipulation to support targeted campaigns.
• Ensuring data governance and management, enhancing data usability and accessibility.
• Overseeing compliance with privacy regulations such as GDPR and CCPA.
• Collaborating with cross-functional teams to integrate data from various sources into the customer data platform (CDP) for comprehensive analysis.
• Designing and executing data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behavior.

ASSUMPTION: This role requires a strong analytical mindset and proficiency in SQL to manage and manipulate large datasets. The ideal candidate will be comfortable working autonomously and thriving in ambiguous environments.

📋 Key Responsibilities

✅ Audience Targeting: Develop and implement audience segmentation strategies using advanced SQL queries and data manipulation to support targeted campaigns.

✅ Data Governance and Management: Gain a comprehensive understanding of our data quality and flow processes, while identifying and developing solutions to enhance data usability and accessibility.

✅ Compliance Oversight: Ensure all marketing data practices adhere to privacy regulations, including GDPR and CCPA.

✅ Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate data from various sources into the customer data platform (CDP) for comprehensive analysis.

✅ Analytics and Reporting: Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behavior.

✅ Collaboration and Communication: Collaborate cross-functionally with marketing stakeholders to gather evolving requirements, design effective solutions, and clearly communicate nuances of the deliverable to ensure alignment and actionable outcomes.

ASSUMPTION: This role involves a mix of technical tasks and stakeholder management, requiring strong communication skills and the ability to translate complex data insights into actionable recommendations.

🎯 Required Qualifications

Education: Bachelor's degree in Data Science, Computer Science, or a related field

Experience: Minimum of 3-5 years of experience in data management, analytics, or similar, preferably within a marketing environment

Required Skills:

• Proficiency in SQL for data manipulation and analysis. Comfortable with Python.
• Experience working within data platforms like Databricks/Snowflake, and analytics modeling platforms such as Tableau
• Strong analytical and problem-solving skills with the ability to interpret complex data sets and generate actionable insights.
• Exceptional attention to detail and a commitment to maintaining high data quality standards.
• Demonstrates innate curiosity, comfort with ambiguity, and a proactive approach to identifying opportunities for improvement and innovation in data processes

Preferred Skills:

• Experience with customer data platforms (CDP) and marketing automation tools
• Familiarity with marketing performance metrics and KPIs

ASSUMPTION: While not explicitly stated, having experience with marketing-specific data and tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $30 to 37 per hour. This is a 12-month contract position.

Benefits:

• Not specified, but typical benefits for a contract role may include health insurance, retirement plans, and paid time off.

Working Hours: Full-time (40 hours per week), with flexible scheduling as needed.

ASSUMPTION: As this is a contract role, benefits may be limited compared to full-time positions. However, the salary range is competitive for a mid-level marketing operations analyst in the San Francisco area.

📌 Applicant Insights

🔍 Company Context

Industry: FocusKPI is a data science and technology firm specializing in predictive analytics, AI, and staffing solutions. They operate in the data infrastructure and analytics industry.

Company Size: FocusKPI has 11-50 employees, which means applicants can expect a close-knit work environment with opportunities for growth and impact.

Founded: FocusKPI was founded in 2010, with headquarters in Santa Clara, CA, and an East Coast office in Waltham, MA.

Company Description:

• FocusKPI delivers customized solutions that drive revenue lift and cost savings through a unique structure that competes on quality, cost, and speed.
• Their core offerings include data analytics and machine learning services, AI-driven innovative solutions, and staffing and recruiting services.
• They serve various industries, including retail media, B2B & B2C sales, marketing, and merchandising, and software & applications.

Company Specialties:

• Business Intelligence
• Human Resources/Staffing Solutions
• Risk Management
• Multi-touch Attribution Model
• ROI Improvement
• Media Mix Model
• Analytics Consulting
• Reinforcement Learning in Marketing
• Big Data Analytics
• Recruiting and Staffing
• AI Products
• Generative AI
• LLM and VLM

Company Website: focuskpi.com

ASSUMPTION: FocusKPI's focus on data-driven solutions and customization allows them to provide tailored services to their clients, making it an attractive option for candidates seeking to work on diverse projects.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Operations & Technology team and collaborates cross-functionally with marketing stakeholders.

Work Arrangement: Remote - anywhere in the US, with flexible scheduling as needed.

Growth Opportunities:

• As a growing company, FocusKPI may offer opportunities for career advancement as the team expands or takes on new projects.
• This role provides exposure to various aspects of marketing operations, allowing for skill development and potential expansion into related roles.

ASSUMPTION: While not explicitly stated, the mid-level nature of this role suggests opportunities for growth and learning within the company.

🌍 Location & Work Environment

Office Type: Remote, with no physical office requirement.

Office Location(s): Not applicable, as this is a remote position.

Geographic Context:

• The San Francisco Bay Area is known for its vibrant tech industry and diverse culture.
• The remote nature of this role allows for flexibility in location, with a focus on US-based candidates.
• San Francisco has a cost of living that is higher than the national average, which may impact salary expectations.

Work Schedule: Full-time (40 hours per week), with flexible scheduling as needed.

ASSUMPTION: The remote nature of this role may offer candidates the opportunity to work from their preferred location within the US, potentially reducing commuting time and costs.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication and technical skills
• Technical assessment or case study to evaluate problem-solving and analytical abilities
• Final interview with the hiring manager or team to discuss fit, expectations, and next steps

Key Assessment Areas:

• Technical skills, including proficiency in SQL, Python, and data manipulation
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Attention to detail and commitment to data quality
• Cultural fit and alignment with FocusKPI's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences, such as data management, analytics, and marketing-specific projects.
• Prepare for technical assessments by brushing up on your SQL and Python skills and practicing data manipulation exercises.
• Research FocusKPI's company culture and values to demonstrate your fit and enthusiasm for the role during interviews.

ATS Keywords: SQL, Data Management, Analytics, Audience Targeting, Data Integration, Reporting, Python, Attention to Detail, Problem Solving, Collaboration, Communication, Data Quality, Curiosity, Innovation

ASSUMPTION: As this role is posted on a job board, applicants should expect a structured interview process that focuses on assessing technical skills and cultural fit.

🛠️ Tools & Technologies

• SQL (for data manipulation and analysis)
• Python (for data manipulation, analysis, and scripting)
• Data platforms like Databricks or Snowflake (for data storage and processing)
• Analytics modeling platforms such as Tableau (for data visualization and reporting)
• Customer data platforms (CDP) and marketing automation tools (for audience targeting and campaign management)

ASSUMPTION: The specific tools and technologies required for this role may evolve based on the client's needs and the projects undertaken during the contract period.

👔 Cultural Fit Considerations

Company Values:

• Quality: FocusKPI competes on quality, ensuring high standards in their services and solutions.
• Cost: They strive to provide cost-effective solutions tailored to their clients' needs.
• Speed: FocusKPI prioritizes rapid turnaround times and efficient processes to meet clients' urgent needs.

Work Style:

• Autonomous: This role requires working independently and managing projects with minimal supervision.
• Collaborative: Cross-functional collaboration is essential for gathering requirements, designing solutions, and communicating results.
• Data-driven: FocusKPI's approach is rooted in data analysis and insights to drive business decisions.

Self-Assessment Questions:

• Do you thrive in autonomous environments and enjoy working independently on complex data problems?
• Are you comfortable collaborating with cross-functional teams and communicating complex data insights to non-technical stakeholders?
• Do you possess a strong attention to detail and commitment to maintaining high data quality standards?

ASSUMPTION: FocusKPI values candidates who are self-motivated, detail-oriented, and able to work effectively in a collaborative yet autonomous environment.

⚠️ Potential Challenges

• Managing large datasets and complex data structures may present technical challenges that require creative problem-solving.
• Working with diverse teams and stakeholders may require strong communication and collaboration skills to ensure alignment and actionable outcomes.
• The remote nature of this role may present challenges in maintaining work-life balance and staying connected with the team.
• As a contract role, there may be uncertainty regarding long-term employment prospects.

ASSUMPTION: These potential challenges can be mitigated by effective time management, strong communication, and a proactive approach to seeking support and collaboration.

📈 Similar Roles Comparison

• Compared to other marketing operations analyst roles, this position places a stronger emphasis on data governance, compliance, and data integration, reflecting the client's needs and the company's focus on data-driven solutions.
• In the broader data analytics and marketing industry, this role offers a unique blend of technical skills and stakeholder management, providing opportunities for career growth and learning.
• As a contract role, this position may offer more flexibility and autonomy compared to full-time positions, but it may also lack long-term job security.

ASSUMPTION: Applicants should consider their career goals and personal preferences when comparing this role to other opportunities in the industry.

📝 Sample Projects

• Developing and implementing audience segmentation strategies to support targeted marketing campaigns for a retail client.
• Conducting a comprehensive data quality assessment and implementing improvements to enhance data usability and accessibility for a B2B sales and marketing team.
• Designing and executing a data analysis project to derive actionable insights into customer behavior and preferences for a software application client.

ASSUMPTION: These sample projects illustrate the diverse range of clients and industries that FocusKPI serves, as well as the varied nature of the marketing operations analyst role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Operations & Technology team, and how this role fits into the broader organization?
• How does FocusKPI support the professional development and growth of its employees, particularly in contract roles?
• Can you provide examples of how FocusKPI's values of quality, cost, and speed are demonstrated in this role and the company's approach to client projects?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does FocusKPI foster a collaborative and inclusive work environment, particularly in a remote setting?

ASSUMPTION: These interview questions aim to assess the company culture, growth opportunities, and expectations for the role, allowing applicants to make informed decisions about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences, such as data management, analytics, and marketing-specific projects.
• Prepare for technical assessments by brushing up on your SQL and Python skills and practicing data manipulation exercises.
• Research FocusKPI's company culture and values to demonstrate your fit and enthusiasm for the role during interviews.
• Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.