Marketing Operations Analyst Student

📌 Core Information

🔹 Job Title: Marketing Operations Analyst Student

🔹 Company: BlackBerry

🔹 Location: Waterloo, Ontario, Canada

🔹 Job Type: Full-time (Student position)

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the design and implementation of a centralized marketing reporting framework
• Gathering, organizing, and analyzing campaign data from various platforms and tactics
• Creating dashboards and reports using tools like Tableau, Google Analytics 4, and Salesforce
• Collaborating with team members to define key performance indicators (KPIs) and measurement standards
• Participating in data quality checks to ensure accuracy and consistency
• Documenting reporting processes and framework updates
• Researching and recommending best practices for marketing analytics and reporting
• Communicating findings and insights to internal teams to improve marketing effectiveness
• Assisting in planning and project managing marketing campaigns

ASSUMPTION: This role is ideal for students interested in marketing analytics and measurement, providing valuable exposure to industry-standard tools and hands-on experience in a professional environment.

📋 Key Responsibilities

✅ Supporting the design and implementation of a centralized marketing reporting framework

✅ Gathering, organizing, and analyzing campaign data from various platforms and tactics

✅ Creating dashboards and reports in tools like Tableau, Google Analytics 4, and Salesforce

✅ Collaborating with team members to define key performance indicators (KPIs) and measurement standards

✅ Participating in data quality checks to ensure accuracy and consistency

✅ Documenting reporting processes and framework updates

✅ Researching and recommending best practices for marketing analytics and reporting

✅ Communicating findings and insights to internal teams to improve marketing effectiveness

✅ Assisting in planning and project managing marketing campaigns

ASSUMPTION: The role may evolve based on the intern's skills and the team's needs, offering opportunities for growth and learning.

🎯 Required Qualifications

Education: Currently enrolled in post-secondary education in Business, Marketing, Data Science, or a related field.

Required Skills:

• Strong verbal and written communication skills
• Experience with Google Analytics
• Basic understanding of the Google ads ecosystem and paid social platforms (e.g., LinkedIn)
• Hands-on experience creating impactful dashboards in Tableau, Looker, or other data visualization tools
• Excellent analytical abilities paired with strong business acumen
• Self-motivated, highly detail-oriented, and organized, with the ability to perform effectively under pressure
• Thrives in a fast-paced environment and adept at managing multiple deadlines simultaneously
• Passionate about staying current with the latest trends in marketing and data analytics

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Excel, PowerPoint) is assumed to be required for this role.

💰 Compensation & Benefits

Salary Range: Industry standards for marketing internships in Canada typically range from CAD 15 to 20 per hour. However, BlackBerry is known for competitive compensation, so the actual range may be higher.

Benefits:

• Gain valuable work experience in a professional environment
• Exposure to industry-standard tools and best practices
• Opportunity to work with a global leader in cybersecurity and software development
• Potential for the position to be extended or converted to a full-time role upon completion of the internship

Working Hours: 40 hours per week, with flexible scheduling to accommodate academic commitments.

ASSUMPTION: Benefits may include mentorship, training opportunities, and networking events, but specific details are not provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: BlackBerry is a leader in cybersecurity, helping businesses, government agencies, and safety-critical institutions secure the Internet of Things (IoT).

Company Size: BlackBerry has 1,001-5,000 employees, providing a large and diverse work environment.

Founded: BlackBerry was founded in 1984 as Research In Motion (RIM) and has since grown into a global technology company.

Company Description:

• BlackBerry helps organizations defend against cyberthreats
• Focuses on software, IoT, unified endpoint management, and critical event management
• Offers a range of products and services for various industries, including automotive, transportation, and government

Company Specialties:

• Software development
• Cybersecurity
• Internet of Things (IoT)
• Unified Endpoint Management (UEM)
• Critical Event Management
• Embedded Systems
• Transportation Asset Tracking
• Automotive
• Secure Communications
• Endpoint Security
• Crisis Communications

Company Website: https://www.blackberry.com

ASSUMPTION: BlackBerry's focus on cybersecurity and IoT may provide unique opportunities for the intern to learn about emerging technologies and their applications in various industries.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for students seeking practical experience in marketing analytics and operations.

Reporting Structure: The Marketing Operations Analyst Student will report directly to the Marketing Operations Manager and work closely with various marketing teams.

Work Arrangement: This is an on-site position, with the possibility of flexible scheduling to accommodate academic commitments.

Growth Opportunities:

• Gain hands-on experience in marketing analytics and operations
• Develop skills in data analysis, visualization, and reporting
• Learn about marketing campaign planning and project management
• Potential for the position to be extended or converted to a full-time role upon completion of the internship

ASSUMPTION: The intern's performance and the team's needs may influence the availability of growth opportunities and the duration of the internship.

🌍 Location & Work Environment

Office Type: BlackBerry's headquarters in Waterloo, Ontario, is a modern office space with a collaborative work environment.

Office Location(s): 295 Phillip Street, Waterloo, Ontario

Geographic Context:

• Waterloo is a city in Ontario, Canada, known for its technology industry and vibrant startup scene
• The city is home to several tech companies and offers a diverse range of cultural and recreational activities
• Waterloo is located approximately 100 km west of Toronto, providing easy access to the city's amenities and attractions

Work Schedule: The intern will work 40 hours per week, with flexible scheduling to accommodate academic commitments.

ASSUMPTION: The intern may have the opportunity to work remotely on occasion, depending on the team's needs and the intern's academic schedule.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening interview
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference checks (if required)

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication skills, both written and verbal
• Technical proficiency in relevant tools and software
• Adaptability and ability to learn new skills quickly
• Cultural fit and alignment with BlackBerry's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of marketing analytics and operations in your application materials
• Showcase your ability to work effectively in a team and manage multiple projects simultaneously
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability

ATS Keywords: Marketing Analytics, Data Analysis, Google Analytics, Salesforce, Tableau, Marketing Operations, Campaign Performance, KPI Definition, Data Quality Checks, Research Skills, Detail-Oriented, Self-Motivated

ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the team's availability for interviews.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads ecosystem
• Paid social platforms (e.g., LinkedIn)
• Tableau
• Salesforce
• Microsoft Office Suite (Excel, PowerPoint)

ASSUMPTION: The intern may be required to learn and use additional tools and software as needed to complete their responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Customer focus
• Collaboration
• Accountability

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and team-oriented culture
• Focus on continuous learning and improvement
• Adaptability and flexibility in response to changing priorities and projects

Self-Assessment Questions:

• Do I thrive in a fast-paced, collaborative work environment?
• Am I adaptable and able to learn new skills quickly?
• Do I possess strong analytical and problem-solving abilities?
• Am I detail-oriented and organized, with the ability to manage multiple projects simultaneously?
• Do I align with BlackBerry's company values and cultural fit?

ASSUMPTION: BlackBerry places a strong emphasis on cultural fit and may use the interview process to assess candidates' alignment with the company's values and work style.

⚠️ Potential Challenges

• Balancing academic commitments with the demands of a full-time internship
• Adapting to a fast-paced work environment and managing multiple projects simultaneously
• Learning and mastering new tools and software as needed to complete responsibilities
• Developing a deep understanding of BlackBerry's products, services, and industry-specific terminology

ASSUMPTION: The intern's ability to overcome these challenges will depend on their time management skills, adaptability, and willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Compared to other marketing internships, this role offers unique exposure to industry-standard tools and best practices in marketing analytics and operations
• BlackBerry's focus on cybersecurity and IoT provides a distinct opportunity to learn about emerging technologies and their applications in various industries
• As an entry-level position, this role offers growth opportunities and the potential for the internship to be extended or converted to a full-time role

ASSUMPTION: The specific responsibilities and growth opportunities of this role may vary depending on the intern's skills, the team's needs, and the company's priorities.

📝 Sample Projects

• Developing a centralized marketing reporting framework for BlackBerry's global marketing teams
• Analyzing campaign data from various platforms and tactics to identify trends and insights
• Creating dashboards and reports in Tableau, Google Analytics 4, and Salesforce to visualize campaign performance
• Collaborating with team members to define key performance indicators (KPIs) and measurement standards
• Participating in data quality checks to ensure accuracy and consistency in marketing data

ASSUMPTION: The specific projects assigned to the intern may evolve based on the team's needs and the intern's skills and interests.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing organization, and what are the opportunities for collaboration and growth?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• What opportunities exist for professional development and training during this internship?

ASSUMPTION: Asking thoughtful and well-researched questions demonstrates the candidate's interest in the role and their commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability
• Research BlackBerry's products, services, and industry-specific terminology to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.