Marketing Operations & Analytics Lead

📌 Core Information 🔹 Job Title: Marketing Operations & Analytics Lead 🔹 Company: Fleet Studio 🔹 Location: Chennai, Tamil Nadu, India 🔹 Job Type: Full-Time 🔹 Date Posted: June 26, 2025 🔹 Experience Level: 3–6 Years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Marketing Systems & Integrations: Maintain and optimize our MarTech stack, ensure tools are connected cleanly across the funnel, troubleshoot and improve automation flows, email systems, lead routing, and CRM hygiene. - Analytics & Reporting: Set up and manage dashboards in GA4, Hotjar, and SEMrush to track user behavior, campaign performance, and SEO health. Run periodic audits with tools like Screaming Frog to monitor technical site performance. Develop simple, visual reports that help the team make better decisions—fast. - Operational Efficiency: Streamline lead capture, attribution, and scoring. Help marketing and sales prioritize what’s working through data-driven insights. Bring a system-thinking mindset to everything you touch—from campaign setup to post-mortems. 📋 Key Responsibilities 🔹 Marketing Systems & Integrations: - Maintain and optimize our MarTech stack (HubSpot, Apollo, Bravo, domain setup, etc.) - Ensure tools are connected cleanly across the funnel—from ad click to closed deal - Troubleshoot and improve automation flows, email systems, lead routing, and CRM hygiene 🔹 Analytics & Reporting: - Set up and manage dashboards in GA4, Hotjar, and SEMrush to track user behavior, campaign performance, and SEO health - Run periodic audits with tools like Screaming Frog to monitor technical site performance - Develop simple, visual reports that help the team make better decisions—fast 🔹 Operational Efficiency: - Streamline lead capture, attribution, and scoring - Help marketing and sales prioritize what’s working through data-driven insights - Bring a system-thinking mindset to everything you touch—from campaign setup to post-mortems 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - 3–6 years of experience in marketing operations, growth ops, or demand gen roles at SaaS companies Required Skills: - Strong understanding of B2B funnels and MarTech systems - Hands-on experience with HubSpot (or similar CRMs), GA4, Hotjar, Screaming Frog, and SEMrush - Proficient in data analysis and automation - Familiarity with B2B funnels and lead scoring - Experience working with marketing and sales teams Preferred Skills: - Experience with accessibility, dev tools, or UX analytics - Familiarity with Slack/WhatsApp/Reddit as channels (even personally) - Experience supporting a small GTM team or building ops foundations from scratch 💰 Compensation & Benefits Salary Range: INR 12,00,000 - 18,00,000 per annum (Based on industry standards for the role, experience level, and location) Benefits: - Competitive health insurance and retirement plans - Generous vacation and leave policies - Professional development opportunities and training - A dynamic, collaborative work environment with a focus on employee growth Working Hours: Full-time (40 hours per week), with flexibility for remote work 📌 Applicant Insights 🔍 Company Context Industry: IT Services and IT Consulting Company Size: 51-200 employees Founded: 2008 Company Description: Fleet Studio is a technology company that specializes in building great product experiences. With a team of experts, they deliver purpose-driven progressive web apps, mobile apps, custom Headless CMS systems, and ecommerce experiences. They believe in innovating with the latest technologies and applying their learnings to their clients. Company Specialties: Interactive, Web, iPhone, software development, Application development, Mobile, Creative, PHP, Android, QA, Quality Assurance, Java, Ruby On Rails, Angular JS, Node.JS, and BootStrap Company Website: http://www.fleetstudio.com 📊 Role Analysis Career Level: Mid-level Reporting Structure: Reports directly to the Head of Marketing Work Arrangement: On-site, with flexibility for remote work Growth Opportunities: - Potential to grow into a senior role as the team and company expand - Opportunities to work on diverse projects and gain exposure to various aspects of marketing and product development 🌍 Location & Work Environment Office Type: Modern, collaborative office space with state-of-the-art technology and amenities Office Location(s): Chennai, Tamil Nadu, India Geographic Context: - Chennai is the capital city of the Indian state of Tamil Nadu and is known for its rich cultural heritage and vibrant tech industry. - The city offers a mix of traditional and modern amenities, with a cost of living that is relatively affordable compared to other major Indian cities. Work Schedule: Standard office hours with flexibility for remote work 🛠 Cultural Fit Considerations Company Values: - Innovation: Fleet Studio encourages continuous learning and experimentation to drive product innovation and improve processes. - Collaboration: They foster a culture of teamwork and open communication to achieve common goals. - Customer Focus: The company prioritizes understanding and meeting the needs of its clients to deliver exceptional products and services. Work Style: - Fleet Studio values a balance between structured processes and agile methodologies to ensure efficiency and adaptability. - The company encourages a proactive, problem-solving approach and empowers employees to take ownership of their work. Self-Assessment Questions: 1. How do you align with Fleet Studio's value of innovation, and what specific examples can you provide from your past experiences? 2. Describe your preferred work environment, and how does it match with Fleet Studio's collaborative culture? 3. How do you approach problem-solving, and can you provide an example of a time when you had to find a creative solution to a challenge? ⚠️ Potential Challenges 1. Workload: The role may require managing multiple projects and tight deadlines, which can be challenging at times. 2. Technical Skills: The role involves working with various marketing technologies, which may require continuous learning and adaptation to new tools and platforms. 3. Communication: As a central figure in marketing operations, the role may require frequent communication with various teams, which can be demanding at times. 📈 Similar Roles Comparison 1. Marketing Operations Manager: This role is similar to the Marketing Operations & Analytics Lead but may have a broader scope, including budget management and team leadership. 2. Growth Marketing Manager: This role focuses more on driving user acquisition and retention through data-driven strategies, while the Marketing Operations & Analytics Lead role is more focused on internal processes and systems. 3. Product Manager: While both roles involve data-driven decision making, the Product Manager role is more focused on product development and strategy, while the Marketing Operations & Analytics Lead role is more focused on marketing processes and systems. 📝 Sample Projects 1. Marketing Automation Project: Develop and implement a marketing automation system to streamline lead capture, attribution, and scoring processes. 2. SEO Performance Audit: Conduct a comprehensive SEO audit using tools like Screaming Frog to identify and fix technical site performance issues. 3. Campaign Performance Analysis: Analyze campaign performance data to identify trends, optimize strategies, and improve overall marketing effectiveness. 💭 Key Questions to Ask During Interview 1. What are the biggest challenges facing the marketing team currently, and how does this role help address them? 2. How does Fleet Studio support the professional growth and development of its employees? 3. What are the key priorities for this role in the first 30-60-90 days? 4. How does Fleet Studio measure the success of its marketing operations and analytics efforts? 5. What is the team structure like, and how does this role fit into the broader marketing organization? 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Customize your resume to highlight relevant skills and experiences for this role. 3. Prepare a cover letter that explains why you are interested in this role and how your skills and experiences make you a strong fit. 4. If applicable, prepare examples of your work or portfolio to showcase your skills and accomplishments. 5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.