Marketing Operations & Analytics Manager

📌 Core Information

🔹 Job Title: Marketing Operations & Analytics Manager

🔹 Company: Ververica GmbH

🔹 Location: Munich, Germany (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Optimizing and managing the marketing technology stack
• Developing and maintaining scalable marketing processes
• Analyzing data to provide actionable insights and recommendations
• Collaborating with cross-functional teams to align processes and maintain seamless lead flow

ASSUMPTION: This role requires a strong background in marketing operations and analytics, with a focus on data-driven decision making and process optimization.

📋 Key Responsibilities

✅ Own and optimize the entire marketing technology stack

✅ Develop and maintain scalable processes to support lead nurturing, scoring, and data enrichment

✅ Monitor system integrations and data flow to ensure accuracy, security, and compliance

✅ Build and maintain dashboards and reports that track key marketing metrics

✅ Analyze data to provide actionable insights and recommendations that inform marketing strategies

✅ Establish and refine attribution models for better understanding of campaign performance

✅ Oversee the accuracy, cleanliness, and completeness of marketing data in our systems

✅ Manage database segmentation and audience targeting to ensure efficient and effective marketing outreach

✅ Partner with Sales, Sales Operations, Customer Success, and Product Marketing to align processes and maintain a seamless lead flow

✅ Collaborate with Product Marketing and the rest of the Marketing team to help structure campaigns for optimal measurement and attribution

✅ Provide training and support to team members on marketing tools, best practices, and analytics

✅ Serve as the main liaison between the Marketing team and Sales Operations to ensure shared visibility into marketing initiatives

ASSUMPTION: This role requires a high level of technical proficiency and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of hands-on experience in Marketing Operations, Marketing Analytics, or a similar role

Required Skills:

• Proficient in marketing automation (e.g., HubSpot, Marketo, or Pardot) and CRM platforms (e.g., Hubspot, Salesforce)
• Strong background in data analytics and reporting, with expertise in tools like Google Analytics, Tableau, or Power BI
• Basic fluency in Python and/or NodeJS
• Experience setting up lead scoring, nurturing programs, and multi-touch attribution
• Excellent communication and collaboration skills
• Strong problem-solving skills and a passion for continuous optimization of marketing processes

Preferred Skills:

• Familiarity with ABM platforms, webinar tools, and project management software
• Interest or experience in data streaming, open-source software, or enterprise SaaS

ASSUMPTION: Candidates with a strong analytical mindset, proven experience in marketing operations, and a solid understanding of marketing technology will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (AI-estimated, based on experience level and industry standards)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Flexible work hours and remote work options
• Generous vacation and sick leave policies
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on real-time data processing and streaming

Company Size: 51-200 employees (Medium-sized company, offering a dynamic and collaborative work environment)

Founded: 2014 (Over a decade of experience in the industry)

Company Description:

• Ververica was founded by the original creators of Apache Flink with the mission to empower every enterprise to leverage real-time data streaming for business success.
• The company develops software and provides services that help businesses unlock the full potential of streaming data.
• Ververica's culture is collaborative, innovative, and driven by a passion for building state-of-the-art solutions.

Company Specialties:

• Stream processing
• Software development
• Cloud computing
• Data stream processing
• Enterprise solutions
• Trainings and workshops

Company Website: www.ververica.com

ASSUMPTION: Ververica's focus on real-time data processing and streaming makes it an attractive option for candidates interested in cutting-edge technology and innovative solutions.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including Sales, Sales Operations, Customer Success, and Product Marketing

Work Arrangement: Remote (Germany), with flexible work arrangements available

Growth Opportunities:

• Potential to advance to a leadership role within the Marketing department
• Opportunities to expand skills and expertise in marketing operations, analytics, and data management
• Chance to work on high-impact projects and initiatives that drive business growth

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing operations and analytics.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the Munich office)

Office Location(s): Munich, Germany

Geographic Context:

• Munich is the capital and most populous city of the German state of Bavaria, with a population of over 1.5 million people.
• The city is known for its vibrant culture, rich history, and strong economy, with a particular focus on technology and innovation.
• Munich offers a high quality of life, with excellent education, healthcare, and recreational opportunities.

Work Schedule: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: Munich's thriving tech industry and high quality of life make it an attractive location for professionals in the software development and marketing fields.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to discuss qualifications and fit for the role
• Technical assessment or case study to evaluate analytical and problem-solving skills
• Final interview with the VP of Marketing and other key stakeholders

Key Assessment Areas:

• Technical proficiency in marketing automation, CRM, and analytics tools
• Data analysis and interpretation skills
• Communication and collaboration skills
• Problem-solving and process optimization abilities

Application Tips:

• Highlight relevant experience in marketing operations, analytics, and data management
• Include specific examples of data-driven insights and recommendations that have driven business results
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission

ATS Keywords: Marketing Operations, Marketing Analytics, Data Analytics, Marketing Automation, CRM, Lead Scoring, Nurturing Programs, Attribution Models, Data Governance, Collaboration, Problem-Solving, Communication, Detail-Oriented, Organized, Self-Starter

ASSUMPTION: Ververica's hiring process is designed to assess candidates' technical skills, analytical mindset, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo, or Pardot)
• CRM platforms (e.g., Hubspot, Salesforce)
• Analytics tools (e.g., Google Analytics, Tableau, or Power BI)
• Programming languages (e.g., Python, NodeJS)
• ABM platforms, webinar tools, and project management software (as needed)

ASSUMPTION: Candidates should have experience with relevant marketing automation, CRM, and analytics tools, as well as a basic understanding of programming languages like Python and NodeJS.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous learning
• Collaboration: Working together to achieve common goals
• Customer-centricity: Focusing on customer needs and success
• Integrity: Acting with honesty and transparency
• Quality: Delivering excellence in all aspects of our work

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on data-driven decision making and continuous improvement
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong analytical mindset and a passion for data-driven decision making?
• Are you committed to delivering excellence in all aspects of your work?

ASSUMPTION: Candidates who are comfortable working in a dynamic and collaborative environment, and who share Ververica's commitment to innovation, customer-centricity, and quality, will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with large datasets and complex analytics tools
• Collaborating effectively with cross-functional teams and stakeholders
• Keeping up with the latest trends and best practices in marketing operations and analytics

ASSUMPTION: Candidates should be comfortable working in a fast-paced and dynamic environment, and have strong project management, analytical, and communication skills to overcome these challenges.

📈 Similar Roles Comparison

• This role is similar to a Marketing Operations Manager or Marketing Analytics Manager, but with a stronger focus on data governance and cross-functional collaboration
• Unlike some marketing roles, this position requires a strong technical background in marketing automation, CRM, and analytics tools
• Career progression in this role could lead to leadership positions within the Marketing department or other areas of the organization

ASSUMPTION: Candidates should have experience in marketing operations, analytics, or a similar role, and be comfortable working in a dynamic and collaborative environment.

📝 Sample Projects

• Developing and implementing a lead scoring model to improve marketing-qualified lead (MQL) generation
• Optimizing marketing automation workflows to improve email open rates and click-through rates
• Analyzing campaign performance data to identify trends and make data-driven recommendations for future campaigns

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives that the Marketing Operations & Analytics Manager might work on, but the specific projects will vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the most pressing challenges facing the marketing department, and how does this role address them?
• How does Ververica support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Ververica approach data governance and compliance with relevant regulations (e.g., GDPR)?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Ververica's mission, values, and products, and by practicing your responses to common interview questions
• Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.