Marketing Operations Associate

📌 Core Information

🔹 Job Title: Marketing Operations Associate

🔹 Company: Recharge

🔹 Location: Remote

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (US & Canada)

🚀 Job Overview

Key aspects of this role include:

• Executing and optimizing marketing campaigns across multiple channels
• Managing campaign infrastructure and lead flow processes
• Collaborating with cross-functional teams to support coordinated execution
• Monitoring and optimizing campaign performance and funnel analytics

ASSUMPTION: This role requires a balance of campaign execution skills and analytical thinking to drive performance and enable scalable growth.

📋 Key Responsibilities

✅ Build, manage, and optimize multi-step campaigns across various digital touchpoints

✅ Configure, execute, and QA marketing automation workflows using tools like HubSpot and Salesforce

✅ Collaborate with Marketing, Data, and Sales teams to operationalize campaigns and support coordinated execution

✅ Prepare offline marketing data for import into marketing systems and support partner and field campaign intake, segmentation, and performance tracking

✅ Oversee lead flow processes and campaign handoffs between marketing and sales, ensuring accurate routing and lifecycle visibility

✅ Investigate and address data issues between our database and CRM to ensure consistency across reporting systems and lead attribution

✅ Ensure lead attribution and campaign tracking are implemented correctly, enabling reliable funnel performance reporting

✅ Maintain and improve campaign infrastructure—forms, integrations, and tracking logic—to ensure data hygiene and scalability

✅ Partner with RevOps and Data teams to drive marketing tech stack enhancements and resolve data issues that impact execution

✅ Monitor campaign and funnel performance, provide regular insights, and identify areas for optimization across acquisition and retention efforts

✅ Build and maintain dashboards, reports, and OKRs to give stakeholders clear visibility into campaign effectiveness and growth KPIs

ASSUMPTION: This role involves a mix of tactical campaign execution and strategic analysis to optimize performance and drive growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5+ years of experience in marketing operations, campaign execution, lifecycle marketing, or demand generation support

Required Skills:

• Proficient in marketing automation and CRM platforms (HubSpot)
• Experience working with paid platforms to execute and analyze paid media
• Familiarity with list segmentation, audience targeting logic, and lead lifecycle management
• Strong attention to detail, data quality, and process accuracy
• Experience working across teams (Growth, Product Marketing, Systems, Analytics)

Preferred Skills:

• Familiarity with UTM frameworks, reporting tools (Looker, Tableau, etc.), or light SQL
• Strong communication skills—clear, concise, and strategic in both written and verbal formats

ASSUMPTION: Candidates with a strong background in marketing operations and a proven track record of driving campaign performance are ideal for this role.

💰 Compensation & Benefits

Salary Range: $78,000 - $93,000 USD (US), $69,000 - $82,000 CAD (Canada)

Benefits:

• Medical, dental, and vision plans
• Retirement plan with employer contribution
• Flexible Time Off
• Paid Parental Leave
• Monthly Remote Life and Merchant stipends

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is competitive and aligned with industry standards for this role and experience level. Benefits are designed to support employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (eCommerce, Shopify, Subscriptions, Payments, and SaaS)

Company Size: 501-1,000 employees

Founded: 2014

Company Description:

• Recharge simplifies retention and growth for innovative ecommerce brands
• Empowers brands to easily set up and manage subscriptions, create dynamic experiences, and evaluate business performance
• Powers over 20,000 merchants serving 100 million subscribers, including brands like Blueland, Hello Bello, Chamberlain Coffee, and Bobbie

Company Specialties:

• eCommerce
• Shopify
• Subscriptions
• Payments
• SaaS

Company Website: http://www.getrecharge.com

ASSUMPTION: Recharge is a well-established company in the ecommerce subscription management space, with a strong focus on empowering brands to build buyer routines that last.

📊 Role Analysis

Career Level: Mid-level marketing operations role, with opportunities for growth and impact

Reporting Structure: Reports directly to the Lead Growth Operations

Work Arrangement: Remote (US & Canada)

Growth Opportunities:

• Potential to expand responsibilities and impact as the company grows
• Opportunities to collaborate with cross-functional teams and learn from industry experts
• Chance to contribute to the development and optimization of marketing campaigns and processes

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Remote (work from home)

Office Location(s): N/A (remote work)

Geographic Context:

• Recharge is a remote-first company, with employees working from various locations across the US and Canada
• The company culture fosters collaboration and connection among remote team members
• Recharge offers monthly remote life and merchant stipends to support remote work

Work Schedule: Full-time (40 hours/week), with flexible hours and time off policies

ASSUMPTION: Recharge's remote work environment offers a high degree of flexibility and work-life balance, with a strong focus on results and performance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• Technical assessment or case study
• Final interview with the team

Key Assessment Areas:

• Campaign management and execution skills
• Data analysis and reporting capabilities
li>Collaboration and communication skills
• Problem-solving and troubleshooting abilities

Application Tips:

• Highlight relevant marketing operations experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Recharge's mission and values
• Prepare for behavioral and situational interview questions focused on campaign management, data analysis, and team collaboration

ATS Keywords: Marketing Operations, Campaign Management, Marketing Automation, CRM, Data Quality, Process Accuracy, Audience Targeting, Lead Lifecycle Management, Collaboration, Communication, Segmentation, Performance Tracking, Dashboard Creation, Reporting

ASSUMPTION: Recharge's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Paid media platforms (e.g., Google Ads, Facebook Ads)
• UTM frameworks
• Reporting tools (Looker, Tableau, etc.)
• Light SQL

ASSUMPTION: Recharge uses a mix of marketing automation, CRM, and analytics tools to support campaign execution, data analysis, and reporting.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Results-driven
• Inclusive

Work Style:

• Remote-friendly and flexible
• Data-driven and results-oriented
• Collaborative and inclusive
• Continuously learning and improving

Self-Assessment Questions:

• How do you ensure data quality and accuracy in your campaign management processes?
• Can you describe a time when you had to troubleshoot a data issue, and how did you resolve it?
• How do you approach collaborating with cross-functional teams to execute marketing campaigns?

ASSUMPTION: Recharge values candidates who are customer-focused, innovative, collaborative, and results-driven, with a strong commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Keeping up with evolving marketing technologies and best practices
• Addressing data issues and ensuring accurate reporting
• Balancing tactical campaign execution with strategic analysis and optimization

ASSUMPTION: While this role offers many opportunities for growth and impact, it also presents challenges that require strong organizational skills, attention to detail, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data quality, process accuracy, and campaign optimization
• Compared to other marketing operations roles, this position offers a unique blend of tactical campaign execution and strategic analysis
• Career progression in this role may lead to opportunities in marketing leadership, data analysis, or revenue operations

ASSUMPTION: This role is distinct from other marketing positions, requiring a unique combination of skills and experience to drive campaign performance and enable scalable growth.

📝 Sample Projects

• Optimizing a multi-channel campaign to improve conversion rates by 20% within three months
• Developing and implementing a lead scoring model to improve lead quality and sales productivity
• Streamlining campaign handoffs between marketing and sales to reduce lead processing time by 50%

ASSUMPTION: These sample projects illustrate the types of initiatives a Marketing Operations Associate might undertake to drive campaign performance, improve data quality, and optimize processes.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Demand Generation team?
• How does Recharge support the professional development and growth of its marketing operations team members?
• Can you provide an example of a recent campaign optimization initiative and the results achieved?
• How does Recharge measure and track the performance of its marketing campaigns, and what tools do you use for this purpose?
• What are the most challenging aspects of working in a remote-first environment, and how does Recharge support its remote team members?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing operations experience and achievements
• Prepare for behavioral and situational interview questions focused on campaign management, data analysis, and team collaboration
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.