📌 Core Information
🔹 Job Title: Marketing Operations Associate
🔹 Company: Faire
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (In-office 2 days per week)
🚀 Job Overview
Key aspects of this role include:
- Supporting campaign operations and execution across CRM and landing page development
- Collaborating with various teams to implement A/B tests and measure campaign results
- Ensuring high performance and availability of marketing communications
- Identifying opportunities to improve or replace existing campaigns and optimize functionality
- Implementing technical email components using HTML and Liquid to personalize outgoing messages
ASSUMPTION: This role requires a balance of technical and project management skills, with a focus on marketing automation and CRM systems.
📋 Key Responsibilities
✅ Collaborate with product marketing, CRM, and marketing operations to scope and ship campaign requests
✅ Implement A/B tests based on partner requests and available automation tools
✅ Measure campaign results using Braze’s internal tools, as well as writing custom SQL queries
✅ Ensure high performance and availability, reliably enabling marketing teams to focus on marketing, not technology
✅ Identify opportunities to improve or replace existing campaigns, optimize functionality, and improve email performance
✅ Implement technical email components using HTML and Liquid to personalize outgoing messages
✅ Ongoing support and maintenance, including staying up to date with new features
✅ Participate in weekly sprint-planning sessions
ASSUMPTION: This role requires strong communication and collaboration skills, as well as the ability to work independently and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing operations, campaign management, or a related role
Required Skills:
- Proficiency using a marketing automation platform (Braze, Hubspot, Marketo, Mailchimp)
- Experience with low-code landing page or web development
- Experience with SQL composition
- Ability to convert designs from Figma into HTML emails
- Proficient project management skills
- Experience building campaigns for large audiences
- A self-starter with strong time-management capabilities
- Web automation technology skills using platforms like Zapier, Hightouch, IFTTT
- General understanding and experience integrating new marketing tech platforms into a marketing team’s tech stack
Preferred Skills:
- Proficiency in web design
ASSUMPTION: Candidates should have a strong understanding of marketing principles and be comfortable working with data and technology to optimize campaigns.
💰 Compensation & Benefits
Salary Range: $93,000 - $127,500 per year (New York, NY)
Benefits:
Working Hours: Full-time (40 hours per week), with flexible remote work options
ASSUMPTION: The salary range provided is based on market research and internal equity considerations. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location.
📌 Applicant Insights
🔍 Company Context
Industry: Faire is a wholesale marketplace that empowers brands and retailers to strengthen the unique character of local communities. They operate in the Software Development industry, with a focus on e-commerce and retail technology.
Company Size: Faire has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the market.
Founded: Faire was founded in 2017, with headquarters in San Francisco, CA, and additional offices in Kitchener-Waterloo, Toronto, London, and New York.
Company Description:
- Faire is an online wholesale marketplace that connects independent retailers with brands from around the world.
- Their mission is to empower entrepreneurs and small businesses by providing them with the tools and resources they need to grow and succeed.
- Faire is committed to driving positive economic impact in local communities by supporting the growth of independent businesses.
Company Specialties:
- Wholesale marketplace
- E-commerce platform
- Retail technology
- Small business support
Company Website: www.faire.com
ASSUMPTION: Faire's focus on small businesses and local communities sets it apart from larger e-commerce platforms, offering applicants a unique opportunity to make a meaningful impact.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Marketing Operations Lead and collaborates with various teams, including product marketing and CRM.
Work Arrangement: Hybrid (In-office 2 days per week, with the flexibility to work remotely up to 4 weeks per year)
Growth Opportunities:
- Potential to advance within the marketing operations team or explore other roles within the marketing department
- Opportunity to work on high-impact projects and gain exposure to various aspects of the business
- Chance to learn and develop new skills through collaboration with cross-functional teams
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing operations or related fields.
🌍 Location & Work Environment
Office Type: Hybrid (In-office 2 days per week, with flexible remote work options)
Office Location(s): 100 Potrero Avenue, San Francisco, CA 94103, US; 260 King Street West, 205, Kitchener, Ontario N2G 1B6, CA; 100 W 33rd St, New York, NY 10001, US
Geographic Context:
- New York, NY: A bustling city with a thriving retail industry and a diverse range of cultural and recreational opportunities
- San Francisco, CA: A major tech hub with a vibrant startup scene and a strong focus on innovation and entrepreneurship
- Kitchener-Waterloo, ON: A growing tech community with a strong focus on collaboration and startup support
Work Schedule: Full-time (40 hours per week), with flexible remote work options
ASSUMPTION: The hybrid work arrangement offers applicants the best of both worlds, allowing them to collaborate with their team in-person while also enjoying the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with the marketing team
- Final interview with the Senior Marketing Operations Lead
Key Assessment Areas:
- Technical skills, including proficiency with marketing automation platforms, SQL, and HTML
- Project management skills and the ability to manage multiple projects simultaneously
- Communication and collaboration skills, with a focus on working effectively with cross-functional teams
- Problem-solving skills and the ability to identify opportunities for improvement
Application Tips:
- Highlight relevant experience and skills, with a focus on marketing automation, CRM, and data analysis
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare for technical assessments or case studies by brushing up on your SQL and HTML skills
- Research Faire's mission and values to demonstrate your alignment with their company culture
ATS Keywords: Marketing Automation, SQL, HTML, Project Management, CRM, A/B Testing, Data Analysis, Campaign Management, Marketing Operations, Braze, Figma, Liquid
ASSUMPTION: Applicants should be prepared to demonstrate their technical skills and provide examples of their experience with marketing automation, CRM, and data analysis.
🛠️ Tools & Technologies
- Braze (marketing automation platform)
- SQL (database query language)
- HTML (markup language for web pages)
- Figma (design tool)
- Liquid (templating language for email content)
- Zapier, Hightouch, IFTTT (web automation tools)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurial spirit: Faire is built for entrepreneurs, by entrepreneurs, and values the calling to empower small businesses
- Leveling the playing field: Faire uses technology and data to connect independent retailers with brands from around the world, driving positive economic impact in local communities
- Building products customers love: Faire is committed to creating products that meet the needs of its customers and help them grow their businesses
Work Style:
- Collaborative: Faire values a team-based approach to problem-solving and decision-making
- Data-driven: Faire uses data and analytics to inform its strategies and make decisions
- Resourceful: Faire encourages its employees to explore every possibility, test every assumption, and develop creative solutions
Self-Assessment Questions:
- Do you align with Faire's mission to empower entrepreneurs and small businesses?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you have the ability to think creatively and find innovative solutions to problems?
ASSUMPTION: Applicants should carefully consider Faire's values and work style to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, with tight deadlines and competing priorities
- Keeping up with the latest marketing technologies and best practices
- Balancing the need for data-driven decision-making with the need for quick, agile execution
- Working effectively with cross-functional teams, including product marketing, CRM, and data analytics
ASSUMPTION: These challenges require strong project management skills, technical proficiency, and the ability to work effectively in a collaborative environment.
📈 Similar Roles Comparison
- Marketing Operations Specialist: This role may have a narrower focus on marketing automation and CRM, with less emphasis on project management and data analysis
- Campaign Manager: This role may focus more on the creative and strategic aspects of campaign development, with less emphasis on the technical implementation and data analysis
- Marketing Technology Manager: This role may have a broader focus on marketing technology, including the selection, implementation, and management of marketing technology platforms, with less emphasis on campaign operations and execution
ASSUMPTION: Applicants should consider the specific requirements and responsibilities of related roles to ensure they are a good fit for their career goals and skillset.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive retailer sign-ups or brand applications
- Analyzing campaign performance data to identify opportunities for optimization and improvement
- Implementing A/B tests to optimize email open rates, click-through rates, and other key metrics
- Collaborating with product marketing to create and execute a multi-channel marketing campaign, including email, social media, and paid advertising
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing operations team currently, and how can this role help address them?
- How does this role collaborate with other teams, such as product marketing and CRM, to ensure effective communication and data sharing?
- What opportunities are there for growth and development within the marketing operations team or the broader marketing department?
- How does Faire support work-life balance for its employees, particularly in a hybrid work environment?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions help applicants better understand the role, the team, and the company, allowing them to make an informed decision about their fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on marketing automation, CRM, and data analysis
- Prepare for technical assessments or case studies by brushing up on your SQL and HTML skills
- Research Faire's mission and values to demonstrate your alignment with their company culture
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
