📌 Core Information
🔹 Job Title: Marketing Operations Associate (Remote - United States)
🔹 Company: Yelp, Inc
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: March 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end execution of multi-channel marketing campaigns in Salesforce Marketing Cloud
- Collaborating with internal teams to ensure campaigns are built smoothly
- Troubleshooting campaign issues and improving workflows
- Working closely with cross-functional teams to manage relationships and deliver scalable solutions
ASSUMPTION: This role requires a strong understanding of Salesforce Marketing Cloud and related tools, as well as excellent problem-solving skills and the ability to work well in a team.
📋 Key Responsibilities
✅ Own the end-to-end execution of multi-channel marketing campaigns in Salesforce Marketing Cloud
✅ Build and launch cross-channel marketing campaigns based on internal processes and industry best practices
✅ Test and troubleshoot campaign issues, such as configuration or rendering issues
✅ Collaborate with internal members of the Marketing Operations team to QA and deploy error-free campaigns
✅ Troubleshoot and participate in root cause analyses, and define improvement recommendations
✅ Streamline processes for campaign execution, QA, and well-structured handoff documents to stakeholders
✅ Work closely with cross-functional teams to manage relationships, answer requirements clarifications, and deliver scalable solutions
✅ Conduct R&D for new marketing platform features and functionality, with investigations, testing, and presenting findings to the team
ASSUMPTION: This role involves a high level of responsibility and requires strong attention to detail and the ability to manage multiple projects and priorities.
🎯 Required Qualifications
Education: Bachelor’s Degree or equivalent work experience required
Experience: 2+ years of extensive, hands-on experience working in Salesforce Marketing Cloud (SFMC) including Journey Builder, Automation Studio, Content Builder, Mobile Studio, etc.
Required Skills:
- Proficiency in HTML, CSS, SQL, and dynamic scripting languages like Ampscript and/or JSON
- Experience using email testing tools such as Litmus, Return Path, Email on Acid, etc.
- Strong problem-solving skills with the ability to translate and communicate complex technical concepts in non-technical, business terms for various stakeholders
- Mix of campaign management, customer journey implementation, and marketing channel deployment experience, with an emphasis on platform knowledge and expertise
- Ability to manage multiple projects and priorities in a high-growth, fast-paced environment
Preferred Skills:
- Additional experience with Braze
ASSUMPTION: While not explicitly stated, proficiency in Ampscript and familiarity with other marketing automation tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $68,000 - $114,000 annually. Depending on your role and level, you may also be offered a bonus, restricted stock units, and benefits.
Benefits:
- Bonus
- Restricted Stock Units
- Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Operations Associate with 2-5 years of experience in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Yelp operates in the local search and online review industry, with a focus on connecting consumers with local businesses.
Company Size: Yelp has approximately 5,000 employees, making it a mid-sized company. This means applicants can expect a structured work environment with established processes, but also opportunities for growth and advancement.
Founded: Yelp was founded in 2004, and has since grown to become one of the leading platforms for local business reviews and recommendations.
Company Description:
- Yelp is a platform that connects people with great local businesses
- The company offers a wide range of services, including online reviews, local business listings, and advertising solutions for businesses
- Yelp is committed to providing an inclusive and diverse workplace, with a focus on authenticity and collaboration
Company Specialties:
- Local search and online reviews
- Business listings and advertising
- Mobile app development and user experience
Company Website: www.yelp.com
ASSUMPTION: Yelp's focus on local business connections and user experience makes it an attractive option for candidates interested in marketing and customer engagement.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in marketing operations or a related field. It offers opportunities for growth and advancement within the marketing department.
Reporting Structure: The Marketing Operations Associate will report directly to the Marketing Operations Manager and work closely with cross-functional teams, including marketing technology, product, and engineering.
Work Arrangement: This opportunity is fully remote and does not require you to be located in any particular state within the US. We welcome applicants from throughout the US.
Growth Opportunities:
- Advancement within the marketing department, such as moving into a senior role or taking on more responsibilities
- Potential to explore other areas of the business, such as product management or engineering
- Opportunities to work on high-impact projects and campaigns that drive business growth
ASSUMPTION: Given Yelp's size and growth, there are likely to be numerous opportunities for professional development and advancement within the company.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): United States
Geographic Context:
- The United States is a large and diverse country, with varying time zones and cultural norms
- Working remotely allows for greater flexibility and work-life balance
- Yelp's remote work policy enables employees to work from any location within the US
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: Working remotely requires strong self-motivation, time management, and communication skills. Applicants should be comfortable working independently and managing their own time.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a recruiter
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Technical skills and knowledge of Salesforce Marketing Cloud
- Problem-solving and troubleshooting abilities
- Communication and collaboration skills
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Highlight your relevant experience and skills in your resume and cover letter
- Be prepared to discuss specific examples of your experience with Salesforce Marketing Cloud and other relevant tools
- Demonstrate your problem-solving skills and ability to work well in a team
- Show your enthusiasm for Yelp's mission and values
ATS Keywords: Salesforce Marketing Cloud, Journey Builder, Automation Studio, HTML, CSS, SQL, Ampscript, JSON, email testing tools, problem-solving, campaign management, customer journey implementation, marketing channel deployment
ASSUMPTION: Yelp's application process is likely to be competitive, and applicants should be prepared to demonstrate their relevant skills and experience throughout the interview process.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (Journey Builder, Automation Studio, Content Builder, Mobile Studio, etc.)
- Braze (preferred)
- HTML, CSS, SQL, Ampscript, JSON
- Email testing tools (Litmus, Return Path, Email on Acid, etc.)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Applicants should be prepared to demonstrate their proficiency in these areas during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Play well with others
- Authenticity
- Do the right thing
- Be a champion for our users
- Think global, act local
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on driving business growth and user engagement
Self-Assessment Questions:
- Do you have strong problem-solving skills and the ability to work well in a team?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you share Yelp's commitment to authenticity and user-focused values?
ASSUMPTION: Applicants should consider how their personal values and work style align with Yelp's company culture and values.
⚠️ Potential Challenges
- The role may require working on multiple projects and priorities simultaneously, which can be challenging in a fast-paced environment
- Applicants may need to adapt to new tools and technologies, as well as learn new skills and processes
- Working remotely may present unique challenges, such as maintaining work-life balance and staying motivated
- The role may require occasional communication with stakeholders, which can be challenging in a remote work environment
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Specialist or Marketing Automation Specialist, but may have a broader scope of responsibilities
- Compared to other marketing operations roles, this position may place a greater emphasis on platform knowledge and expertise
- Career paths for this role may include advancement within the marketing department or exploration of other areas of the business
ASSUMPTION: Applicants should research similar roles and consider how their skills and experience align with the specific requirements of this position.
📝 Sample Projects
- Managing the end-to-end execution of a multi-channel marketing campaign in Salesforce Marketing Cloud
- Troubleshooting and resolving campaign issues, such as configuration or rendering problems
- Streamlining campaign execution processes and improving workflows
- Conducting R&D for new marketing platform features and functionality
ASSUMPTION: Applicants should be prepared to discuss specific examples of their experience with these types of projects during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other teams within the marketing department and the company as a whole?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Yelp support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing department and the company as a whole, and how does this role contribute to addressing them?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant experience and skills in your resume and cover letter
- Be prepared to discuss specific examples of your experience with Salesforce Marketing Cloud and other relevant tools
- Demonstrate your problem-solving skills and ability to work well in a team
- Show your enthusiasm for Yelp's mission and values
- Follow up with the recruiter or hiring manager within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
