Marketing Operations & Hubspot Lead

📌 Core Information

🔹 Job Title: Marketing Operations & Hubspot Lead

🔹 Company: Filed

🔹 Location: Miami, Florida, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Building and maintaining best-in-class marketing automation in HubSpot
• Designing lifecycle journeys to move leads from first touch to onboarding to retention
• Owning the CRM/CDP infrastructure to power go-to-market execution and insights
• Driving segmentation, behavioral triggers, and experiments to improve conversion
• Enabling the broader GTM team with tooling, templates, and support

ASSUMPTION: This role requires a high degree of autonomy and comfort working in a fast-paced, high-velocity environment. The ideal candidate will thrive in ambiguity and be able to make decisions with incomplete data.

📋 Key Responsibilities

✅ Build and maintain best-in-class marketing automation in HubSpot

✅ Design lifecycle journeys that move leads from first touch to onboarding to retention

✅ Own the CRM/CDP infrastructure to power go-to-market execution and insights

✅ Drive segmentation, behavioral triggers, and experiments to improve conversion

✅ Enable the broader GTM team with tooling, templates, and support

ASSUMPTION: This role requires a strong understanding of user psychology, growth systems, and high-trust workflows. The ideal candidate will be comfortable operating at the intersection of these areas.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in marketing automation and CRM, with a strong focus on HubSpot

Required Skills:

• Deep experience in marketing automation and CRM, especially HubSpot
• Comfortable designing and analyzing lifecycle journeys and behavioral campaigns
• Confident working across data layers (CDPs, integrations, attribution, reporting)
• Strong collaboration skills across product, sales, and support
• Empathetic and curious, with a focus on building for the user
• Detail-oriented but pragmatic, knowing when to move and when to polish
• Highly accountable and comfortable being uncomfortable

Preferred Skills:

• Experience working in fast-paced startups or regulated industries
• Experience scaling a B2B funnel from 0→1

ASSUMPTION: The ideal candidate will have a proven track record of owning measurable growth outcomes, not just running tasks.

💰 Compensation & Benefits

Salary Range: $72,600 - $101,500 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Above market pay
• Equity
• Full autonomy

Working Hours: 40 hours per week, with ruthless speed and week-to-week operation

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Filed is building the first AI tax preparer trusted by America’s accounting firms, operating in the $70B tax preparation industry

Company Size: 30-person team (as of July 2025)

Founded: 2024

Company Description:

• Filed is a fast-growing startup focused on revolutionizing the tax preparation industry by building the first AI tax preparer trusted by accounting firms
• The company has hit strong product-market fit, is generating growing and sticky revenue, and is backed by top-tier investors
• Filed operates with total transparency around pay, performance, and progress, with a focus on rapid growth and high-impact decision-making

Company Specialties:

• AI tax preparation
• Tax automation
• Accounting technology

Company Website: www.filed.com

ASSUMPTION: Filed is a well-funded startup with a strong focus on growth and innovation in the tax preparation industry.

📊 Role Analysis

Career Level: Mid-level marketing role with significant growth potential

Reporting Structure: This role will report directly to the CEO and work closely with the product, sales, support, and broader GTM teams

Work Arrangement: Remote OK, with a focus on ruthless speed and high-velocity execution

Growth Opportunities:

• Filed operates on six levels, with meaningful jumps in salary and equity for each level
• Promotions are based on output and ownership, not tenure
• The company expects candidates to launch fast, learn fast, and own what they ship

ASSUMPTION: This role offers significant growth potential for the right candidate, with a focus on ownership, impact, and scope.

🌍 Location & Work Environment

Office Type: Remote-first with a focus on ruthless speed and high-velocity execution

Office Location(s): Miami, Florida, United States

Geographic Context:

• Miami is a vibrant, multicultural city with a cost of living slightly above the national average
• The city offers a diverse range of cultural attractions, entertainment, and outdoor activities
• Miami has a subtropical climate, with mild winters and hot, humid summers

Work Schedule: 40 hours per week, with a focus on ruthless speed and week-to-week operation

ASSUMPTION: The ideal candidate will be comfortable working in a remote, fast-paced environment with a focus on speed, value, and iteration.

💼 Interview & Application Insights

Typical Process:

• Quick intro call (30 minutes)
• Campaign walkthrough and async task (60 minutes)
• Final round with the team (120 minutes)

Key Assessment Areas:

• Technical skills in marketing automation and CRM
• Ability to design and analyze lifecycle journeys and behavioral campaigns
• Collaboration skills across product, sales, and support
• Empathy and curiosity in building for the user
• Detail orientation and pragmatism in decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your experience with marketing automation, CRM, and lifecycle journeys
• Be prepared to discuss your approach to segmentation, behavioral triggers, and experiments
• Demonstrate your ability to work collaboratively and make decisions with incomplete data

ATS Keywords: Marketing Automation, CRM, HubSpot, Lifecycle Journeys, Segmentation, Behavioral Campaigns, Data Analysis, Collaboration, User Psychology, Growth Systems, Detail Orientation, Accountability, Curiosity, Empathy, Execution, Iteration

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, collaboration abilities, and decision-making processes in a fast-paced, high-velocity environment.

🛠️ Tools & Technologies

• HubSpot
• Clearbit
• Census
• Other marketing automation and CRM tools

ASSUMPTION: The ideal candidate will have experience with HubSpot and other marketing automation and CRM tools, as well as comfort working across data layers.

👔 Cultural Fit Considerations

Company Values:

• Ruthless speed and high-velocity execution
• Total transparency around pay, performance, and progress
• High-impact decision-making and ownership

Work Style:

• Fast-paced and high-velocity, with a focus on ruthless speed
• Collaborative and customer-obsessed, with a focus on building for the user
• Empathetic and curious, with a focus on understanding user needs

Self-Assessment Questions:

• Do you thrive in high-velocity environments and make decisions with incomplete data?
• Are you comfortable being uncomfortable and moving fast with ruthless speed?
• Do you have a proven track record of owning measurable growth outcomes, not just running tasks?

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, high-velocity environment and be able to make decisions with incomplete data.

⚠️ Potential Challenges

• The role requires a high degree of autonomy and comfort working in ambiguity
• The company operates with ruthless speed and expects candidates to launch fast, learn fast, and own what they ship
• The role may involve working with incomplete data and making decisions under uncertainty
• The company is growing rapidly, and the role may evolve as the company scales

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, high-velocity environment and be able to adapt to change and uncertainty.

📈 Similar Roles Comparison

• This role is unique in its focus on building and maintaining marketing automation in HubSpot, with a strong emphasis on ruthless speed and high-velocity execution
• The role requires a high degree of autonomy and comfort working in ambiguity, with a focus on making decisions with incomplete data
• The role offers significant growth potential, with a focus on ownership, impact, and scope

ASSUMPTION: This role is unique in its focus on ruthless speed, high-velocity execution, and high-impact decision-making, with a strong emphasis on ownership and growth potential.

📝 Sample Projects

• Building and maintaining best-in-class marketing automation in HubSpot for a fast-growing startup in the tax preparation industry
• Designing lifecycle journeys to move leads from first touch to onboarding to retention, with a focus on ruthless speed and high-velocity execution
• Owning the CRM/CDP infrastructure to power go-to-market execution and insights, with a focus on driving segmentation, behavioral triggers, and experiments to improve conversion

ASSUMPTION: The ideal candidate will have experience with marketing automation, CRM, and lifecycle journeys, as well as comfort working in a fast-paced, high-velocity environment.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to ruthless speed and high-velocity execution?
• How does the company support collaboration and customer-obsessed decision-making?
• What are the key challenges facing the company in the next 6-12 months, and how does this role contribute to addressing them?
• How does the company measure success for this role, and what are the key performance indicators (KPIs)?
• What opportunities are there for growth and professional development in this role?

ASSUMPTION: The ideal candidate will be curious and proactive in asking questions to understand the company's approach to ruthless speed, collaboration, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your experience with marketing automation, CRM, and lifecycle journeys
• Prepare for the interview process, which includes a quick intro call, campaign walkthrough and async task, and final round with the team
• Follow up with the hiring manager after the final round, expressing your enthusiasm for the role and asking about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.