📌 Core Information
🔹 Job Title: Marketing Operations Lead
🔹 Company: Accesa
🔹 Location: Cluj-Napoca, Timisoara, Bucharest or Iasi, Romania
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving excellence in campaign execution, lead management, and marketing performance across channels
- Managing logistics for marketing campaigns and events, ensuring alignment with strategic goals
- Overseeing a small team and external suppliers to bring impactful marketing programs to life
- Collaborating with cross-functional teams to reduce operational risk and improve processes
- Supporting employer branding efforts through coordinated campaigns and content activation
ASSUMPTION: This role requires a high level of organizational and communication skills, with the ability to coordinate cross-functional teams and align execution with strategic marketing goals.
📋 Key Responsibilities
✅ Campaign & Event Execution: Ensure seamless rollout of marketing campaigns and event activations across multiple channels, manage budgets, and ensure alignment with ICPs, messaging, and strategic goals.
✅ Content & Asset Operations: Coordinate the production, adaptation, and rollout of content kits in collaboration with design and video teams, ensuring all digital and physical assets meet branding, compliance, and scalability requirements across industries.
✅ Lead Generation & CRM Management: Implement lead generation initiatives, maintain and optimize CRM systems like Dynamics, ensure data flows support industry-specific targeting, GDPR compliance, and contribute to unified performance tracking and reporting.
✅ Stakeholder & Client Alignment: Serve as the operational link between strategists, business development, and client-facing teams, support standardized onboarding/offboarding flows, manage testimonial workflows, and ensure transparency across stakeholder loops.
✅ Performance Reporting and Operational Governance: Maintain reporting dashboards using tools like Google Analytics, Hotjar, and Tableau, track campaign and tactic performance, ensure accurate attribution, and uphold GDPR and internal compliance standards in all activities.
✅ Process Optimization and Cross-Team Collaboration: Identify and implement automation and tooling improvements to streamline marketing operations, support knowledge sharing and documentation, facilitate communication in cross-functional settings, and align with IT, procurement, and DPO teams to reduce operational risk.
✅ Employer Branding Initiatives: Support employer branding efforts through coordinated campaigns and content activation that aligns with talent attraction and retention strategies.
✅ Lead and Develop Team Members: Manage a team of colleagues and collaborate with different suppliers, foster collaboration and accountability, provide mentorship, allocate responsibilities effectively, and ensure planning and delivery according to marketing objectives.
ASSUMPTION: This role involves a mix of strategic planning, operational execution, and team management, requiring a strong blend of skills and experience.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of experience in marketing operations, including campaign execution, event logistics, and performance tracking across digital and physical touchpoints.
Required Skills:
- Strong proficiency in CRM systems (e.g., Dynamics) and marketing automation tools, preferably within the Microsoft ecosystem.
- Background in B2B tech or professional services marketing, with extensive experience supporting business development efforts and delivering industry-specific campaigns.
- Strong organizational and communication skills, with the ability to coordinate cross-functional teams and align execution with strategic marketing goals.
- Experience in managing a team, including people engagement, performance tracking, and fostering collaboration.
- Excellent project management skills, with hands-on experience using tools such as Planner, Jira, and SharePoint. Familiarity with Miro, Hotjar, video/design collaboration workflows, or similar creative production tools.
- Working knowledge of GDPR, compliance standards, and data governance, especially in relation to CRM and lead generation workflows.
- Fluency in English language
Preferred Skills:
- Experience with Google Analytics, Hotjar, and Tableau for performance reporting
- Familiarity with Microsoft 365 suite and other Microsoft tools
- Knowledge of the Romanian market and local business landscape
ASSUMPTION: While not explicitly stated, proficiency in Romanian is likely beneficial for this role due to the local market focus and on-site work arrangement.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Operations Lead with 7+ years of experience in Romania, the estimated salary range is €45,000 - €65,000 per year. This estimate takes into account the company size, location, and experience level required for the role.
Benefits:
- Medical Benefits
- Gym Support
- Personalized Fitness Options
- Team Events
- Healthy Habits Club
Working Hours: Full-time (40 hours/week), with flexible work arrangements to support work-life fusion.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Accesa operates in the IT Services and IT Consulting industry, focusing on cloud solutions, custom development, and process automation platforms & AI.
Company Size: Accesa has 1,001-5,000 employees, making it a mid-sized company with a well-established presence in the Romanian market.
Founded: Accesa was founded in 2004 and has since grown to become a leading technology company headquartered in Cluj-Napoca, with offices in Oradea and Timisoara.
Company Description:
- Accesa is a value-driven organization that has established itself as a partner of choice for major brands in Retail, Manufacturing, Finance, and Banking.
- The company covers the complete digital evolution journey of its customers, from ideation and requirements setup to software development and managed services solutions.
- Accesa enables businesses to grow by delivering value for its clients, partners, industry, and community.
Company Specialties:
- Cloud Solutions
- Custom Development in Microsoft Azure, AWS, and Google Cloud Platform
- SAP Commerce Cloud (Hybris) Platform Development
- Performance Testing & Capacity Planning Services
- Process Automation Platforms & AI
- AI Journey, RPA Implementation, and ServiceNow Implementation
- Custom Software Development
- Operations & Support, DevOps & SRE, and SAP Infrastructure Management
- Application Management and 24/7 Monitoring & Incident Management
Company Website: https://www.accesa.eu
ASSUMPTION: Accesa's focus on value-driven operations and customer-centric approach makes it an attractive employer for IT professionals passionate about problem-solving through technology.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, operational execution, and team management skills.
Reporting Structure: The Marketing Operations Lead will report directly to the Marketing Director and work closely with various cross-functional teams, including business development, client-facing teams, IT, procurement, and the DPO team.
Work Arrangement: This role is on-site, with flexible work arrangements to support work-life fusion. The primary work locations are Cluj-Napoca, Timisoara, Bucharest, or Iasi, Romania.
Growth Opportunities:
- As Accesa continues to grow, there may be opportunities for the Marketing Operations Lead to take on more strategic roles or expand their team's responsibilities.
- With a strong focus on employee development, Accesa offers various training and mentorship programs to support career growth.
- Given the company's diverse range of services and industries, there may be opportunities to gain experience in new areas or specializations.
ASSUMPTION: The Marketing Operations Lead role offers a unique blend of operational and strategic responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Accesa's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Cluj-Napoca, Timisoara, Bucharest, or Iasi, Romania
Geographic Context:
- Cluj-Napoca, Timisoara, Bucharest, and Iasi are major cities in Romania, each with its unique cultural, historical, and economic significance.
- These cities offer a mix of urban and natural environments, with vibrant cultural scenes, historical landmarks, and outdoor recreation opportunities.
- Romania has a temperate continental climate, with warm summers and cold winters, and a cost of living that is generally lower than in Western Europe.
Work Schedule: The work schedule is full-time (40 hours/week), with flexible work arrangements to support work-life fusion. The core working hours are typically from 9:00 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: The on-site work arrangement and flexible work schedule allow for a good work-life balance, while the modern office spaces and geographic context provide a pleasant work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the HR department
- Technical interview with the Marketing Director or another senior marketing team member
- Final interview with the Marketing Director and/or other relevant stakeholders
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Operational execution and project management skills
- Team management and leadership skills
- Cross-functional collaboration and communication skills
- Industry-specific knowledge and market understanding
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing operations experience, skills, and achievements.
- Be prepared to discuss specific examples of your campaign execution, event logistics, and performance tracking experience.
- Demonstrate your understanding of the Romanian market and local business landscape, as well as your familiarity with the company and its services.
- Showcase your ability to work effectively in a cross-functional team and manage multiple priorities and stakeholders.
ATS Keywords: Marketing Operations, Campaign Execution, Event Logistics, Performance Tracking, CRM Management, Lead Generation, Project Management, Team Management, Process Optimization, Cross-Team Collaboration, Employer Branding, Data Governance, GDPR Compliance, Communication Skills, Organizational Skills, Digital Marketing
ASSUMPTION: Accesa's recruitment process is designed to assess the candidate's strategic thinking, operational execution, and team management skills, as well as their cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- CRM: Microsoft Dynamics
- Marketing Automation: Microsoft Dynamics Marketing
- Project Management: Microsoft Project, Planner, Jira, and SharePoint
- Creative Production: Miro, Hotjar, video/design collaboration workflows
- Performance Reporting: Google Analytics, Hotjar, and Tableau
- Office Suite: Microsoft 365
ASSUMPTION: The Marketing Operations Lead will be expected to have proficiency in the listed tools and technologies, with a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Collaboration and teamwork
- Continuous learning and improvement
- Integrity and accountability
- Innovation and creativity
Work Style:
- Results-driven and performance-focused
- Collaborative and inclusive
- Adaptable and responsive to change
- Data-driven and analytical
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you ensure that marketing activities align with strategic goals and customer needs?
- Can you provide an example of a time when you successfully managed a cross-functional team to deliver a complex marketing project?
- How do you approach process optimization and continuous improvement in marketing operations?
- How do you balance the need for data-driven decision-making with the need for agility and speed in marketing execution?
- How do you ensure that marketing activities comply with GDPR and other relevant regulations?
ASSUMPTION: Accesa values candidates who demonstrate a strong cultural fit with the company's values and work style, as well as a willingness to learn, adapt, and grow within the organization.
⚠️ Potential Challenges
- The Marketing Operations Lead role requires a high level of organizational and communication skills, with the ability to coordinate cross-functional teams and align execution with strategic marketing goals. This can be challenging, especially in a fast-paced and dynamic environment.
- The role involves managing a small team and external suppliers, which requires strong leadership and people management skills. Building and maintaining effective working relationships with team members and suppliers can be challenging, especially in a remote or hybrid work environment.
- The Marketing Operations Lead is responsible for ensuring that marketing activities comply with GDPR and other relevant regulations. Staying up-to-date with changing regulations and ensuring compliance can be challenging, especially in a fast-paced and evolving marketing landscape.
- The role requires a strong understanding of the Romanian market and local business landscape. Building and maintaining this knowledge can be challenging, especially for candidates who are new to the Romanian market or the IT industry.
ASSUMPTION: While these challenges are inherent to the role, Accesa's supportive work environment, comprehensive benefits package, and opportunities for professional growth and development can help mitigate these challenges.
📈 Similar Roles Comparison
- Compared to other Marketing Operations Lead roles, this position at Accesa places a stronger emphasis on cross-functional collaboration, process optimization, and team management. This reflects Accesa's customer-centric approach and focus on operational excellence.
- In the Romanian IT industry, Accesa is known for its strong focus on customer-centricity, innovation, and continuous improvement. This sets it apart from other companies in the industry and creates unique opportunities for professional growth and development.
- Career-wise, this role offers a unique blend of operational and strategic responsibilities, providing ample opportunities for professional growth and development. Compared to other roles at similar companies, the Marketing Operations Lead role at Accesa offers a more diverse range of responsibilities and opportunities for career advancement.
ASSUMPTION: While the Marketing Operations Lead role at Accesa shares similarities with other roles in the industry, its unique blend of responsibilities, focus on customer-centricity, and opportunities for professional growth and development make it a compelling opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to launch a new product or service offering, including event logistics, content creation, and performance tracking.
- Optimizing lead generation workflows and CRM systems to improve data quality, targeting accuracy, and GDPR compliance.
- Managing a team to deliver a complex marketing project, such as a rebranding initiative or a major event, ensuring alignment with strategic goals, customer needs, and stakeholder expectations.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the Marketing Operations Lead role at Accesa may involve, requiring a strong blend of strategic thinking, operational execution, and team management skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to marketing and how this role fits into the broader marketing strategy?
- How does the Marketing Operations team collaborate with other departments, such as business development, sales, and IT, to ensure alignment and operational excellence?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these priorities?
- How does Accesa support the professional development and growth of its marketing operations team members?
- What are the biggest challenges facing the marketing operations team currently, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, as well as your commitment to ensuring a strong fit between your skills, experience, and the organization's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant marketing operations experience, skills, and achievements, with a focus on campaign execution, event logistics, and performance tracking.
- Prepare for the interview by researching Accesa's services, industry, and market position, as well as the specific challenges and opportunities facing the marketing operations team.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
