📌 Core Information
🔹 Job Title: Marketing Operations Lead
🔹 Company: Accesa
🔹 Location: Cluj-Napoca, Timisoara, Bucharest or Iasi, Romania
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving excellence in campaign execution, lead management, and marketing performance across channels
- Managing logistics for marketing campaigns and events, ensuring alignment with strategic goals
- Overseeing a small team and external suppliers to bring impactful marketing programs to life
- Collaborating with cross-functional teams to optimize processes and reduce operational risk
- Supporting employer branding efforts through coordinated campaigns and content activation
ASSUMPTION: This role requires a balance of strategic thinking and operational execution, with a strong focus on data-driven decision making and stakeholder management.
📋 Key Responsibilities
✅ Campaign & Event Execution: Ensure seamless rollout of marketing campaigns and event activations, manage budgets, and ensure alignment with ICPs, messaging, and strategic goals.
✅ Content & Asset Operations: Coordinate the production, adaptation, and rollout of content kits, ensuring all digital and physical assets meet branding, compliance, and scalability requirements.
✅ Lead Generation & CRM Management: Implement lead generation initiatives, maintain and optimize CRM systems like Dynamics, and ensure data flows support industry-specific targeting and GDPR compliance.
✅ Stakeholder & Client Alignment: Serve as the operational link between strategists, business development, and client-facing teams, manage testimonial workflows, and ensure transparency across stakeholder loops.
✅ Performance Reporting and Operational Governance: Maintain reporting dashboards, track campaign and tactic performance, ensure accurate attribution, and uphold GDPR and internal compliance standards.
✅ Process Optimization and Cross-Team Collaboration: Identify and implement automation and tooling improvements, support knowledge sharing and documentation, and facilitate communication in cross-functional settings.
✅ Employer Branding Initiatives: Support employer branding efforts through coordinated campaigns and content activation, aligning with talent attraction and retention strategies.
✅ Lead and Develop Team Members: Manage a team of colleagues and collaborate with different suppliers, fostering collaboration and accountability, and ensuring planning and delivery according to marketing objectives.
ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution, requiring strong organizational and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of experience in marketing operations, including campaign execution, event logistics, and performance tracking across digital and physical touchpoints.
Required Skills:
- Strong proficiency in CRM systems (e.g., Dynamics) and marketing automation tools, preferably within the Microsoft ecosystem.
- Background in B2B tech or professional services marketing, with extensive experience supporting business development efforts and delivering industry-specific campaigns.
- Strong organizational and communication skills, with the ability to coordinate cross-functional teams and align execution with strategic marketing goals.
- Experience in managing a team, including people engagement, performance tracking, and fostering collaboration.
- Excellent project management skills, with hands-on experience using tools such as Planner, Jira, and SharePoint. Familiarity with Miro, Hotjar, video/design collaboration workflows, or similar creative production tools.
- Working knowledge of GDPR, compliance standards, and data governance, especially in relation to CRM and lead generation workflows.
- Fluent in English language
Preferred Skills:
- Experience with Google Analytics, Hotjar, and Tableau for performance reporting.
- Knowledge of Microsoft 365 suite and other Microsoft products.
- Experience working in a fast-paced, dynamic environment.
ASSUMPTION: Candidates with a proven track record in marketing operations, strong analytical skills, and experience managing teams will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between €35,000 and €50,000 per year, based on industry standards for a Marketing Operations Lead with 7+ years of experience in Romania.
Benefits:
- Medical Benefits
- Gym Support
- Personalized Fitness Options
- Team Events
- Healthy Habits Club
Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 5:00 PM (with a 1-hour lunch break). Flexible working arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Accesa operates in the IT Services and IT Consulting industry, focusing on cloud solutions, custom development, and process automation platforms.
Company Size: Accesa is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.
Founded: Accesa was founded in 2004 and has since grown to become a leading technology company in Romania.
Company Description:
- Accesa is a leading technology company headquartered in Cluj-Napoca, with offices in Oradea and 20 years of experience in turning business challenges into opportunities and growth.
- A value-driven organization, Accesa has established itself as a partner of choice for major brands in Retail, Manufacturing, Finance, and Banking, covering the complete digital evolution journey of its customers.
- With more than 1,200 IT professionals, Accesa has a fast-growing footprint and is an employer of choice for IT professionals passionate about problem-solving through technology.
Company Specialties:
- Cloud Solutions
- Custom Development in Microsoft Azure
- Custom Development in AWS
- SAP Commerce Cloud (Hybris) Platform Development
- Performance Testing & Capacity Planning Services
- Custom Development in Google Cloud Platform
- Cloud SAP ABAP Custom Development and Consultancy
- Process Automation Platforms & AI
- AI Journey
- RPA Implementation
- ServiceNow Implementation
- Custom Software Development
- Java Custom Dev
- .NET Custom Dev
- SAP ABAP Custom Dev and Consultancy
- Custom Digital Product Co-Creation and Dev
- Mobile App Development
- Operations & Support
- DevOps & SRE
- SAP Infrastructure Management
- Application Management
- and 24/7 Monitoring & Incident Management
Company Website: https://www.accesa.eu
ASSUMPTION: Accesa's focus on technology and customer-centric approach makes it an attractive employer for IT professionals seeking a dynamic and innovative work environment.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a balance of strategic thinking and operational execution.
Reporting Structure: The Marketing Operations Lead will report directly to the Marketing Director and work closely with cross-functional teams, including business development, client-facing teams, and IT.
Work Arrangement: This role is on-site, with the possibility of occasional remote work. The candidate will be expected to work from one of Accesa's offices in Cluj-Napoca, Timisoara, Bucharest, or Iasi.
Growth Opportunities:
- Progression to a Marketing Director or similar leadership role within the marketing department.
- Expanding skills and expertise in marketing operations, data analysis, and team management.
- Potential opportunities to work on international projects and collaborate with global teams.
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing operations and team leadership.
🌍 Location & Work Environment
Office Type: Accesa's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Cluj-Napoca, Timisoara, Bucharest, or Iasi, Romania
Geographic Context:
- Cluj-Napoca: A vibrant city in Transylvania, known for its rich history, cultural attractions, and thriving IT industry.
- Timisoara: A historic city in western Romania, known for its beautiful architecture, vibrant nightlife, and emerging tech scene.
- Bucharest: The capital and largest city of Romania, offering a mix of historical and modern attractions, a vibrant cultural scene, and numerous job opportunities.
- Iasi: The largest city in northeastern Romania, known for its historical architecture, cultural institutions, and emerging tech industry.
Work Schedule: Standard working hours, Monday to Friday, with the possibility of occasional remote work or flexible hours, depending on the team's needs and the candidate's arrangement with their manager.
ASSUMPTION: Accesa's offices provide a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing Director or a senior marketing team member
- On-site or video interview with the Marketing Director and other relevant stakeholders
- Final decision and job offer
Key Assessment Areas:
- Marketing operations and campaign management skills
- CRM and marketing automation tool proficiency
- Strategic thinking and problem-solving abilities
- Communication and collaboration skills
- Leadership and team management capabilities
Application Tips:
- Tailor your resume and cover letter to highlight your marketing operations experience, CRM proficiency, and team management skills.
- Prepare examples of successful marketing campaigns you've managed, focusing on results and data-driven decision making.
- Research Accesa's company culture and values, and be prepared to discuss how your skills and experience align with the role's requirements.
ATS Keywords: Marketing Operations, Campaign Management, CRM, Marketing Automation, Team Management, Stakeholder Alignment, Data-Driven Decision Making, Process Optimization, Cross-Team Collaboration
ASSUMPTION: Accesa's interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Dynamics CRM
- Microsoft 365 suite (e.g., Planner, Jira, SharePoint)
- Miro, Hotjar, or similar creative production tools
- Google Analytics, Hotjar, and Tableau for performance reporting
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are integral to Accesa's marketing operations and project management processes.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and accountability
- Work-life fusion
Work Style:
- Dynamic and fast-paced environment
- Strong focus on data-driven decision making and continuous improvement
- Collaborative and cross-functional teamwork
- Results-oriented and goal-driven culture
- Flexible and adaptable work arrangements
Self-Assessment Questions:
- Do you thrive in dynamic environments and enjoy working on multiple projects simultaneously?
- Are you comfortable using data to inform marketing strategies and make data-driven decisions?
- Do you have experience managing teams and fostering a collaborative work environment?
- Are you comfortable working with cross-functional teams and aligning marketing activities with business objectives?
ASSUMPTION: Accesa values candidates who are passionate about technology, customer-centric problem-solving, and continuous learning, as well as those who can thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management.
- Working with cross-functional teams and stakeholders, requiring excellent communication and collaboration skills.
- Keeping up with industry trends and best practices in marketing operations and technology, requiring continuous learning and adaptation.
- Balancing strategic thinking and operational execution, requiring a strong understanding of both marketing strategy and tactical implementation.
ASSUMPTION: These challenges are inherent to the role and can be overcome by candidates with strong organizational skills, strategic thinking, and a customer-centric mindset.
📈 Similar Roles Comparison
- Marketing Operations Manager: This role is at a more senior level, with additional responsibilities for team management and strategic planning.
- Campaign Manager: This role focuses primarily on campaign execution and tactical implementation, with less emphasis on strategic planning and team management.
- Marketing Specialist: This role is typically more junior, with a focus on tactical implementation and support for marketing campaigns and projects.
ASSUMPTION: The Marketing Operations Lead role offers a unique blend of strategic planning, project management, and team leadership, making it an attractive opportunity for candidates seeking to advance their careers in marketing operations.
📝 Sample Projects
- Managing a large-scale marketing campaign for a major client, including event logistics, content production, and performance tracking.
- Implementing a new CRM system and optimizing lead generation workflows to improve marketing performance and data governance.
- Collaborating with cross-functional teams to optimize marketing processes and reduce operational risk, resulting in improved campaign efficiency and cost savings.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Marketing Operations Lead, requiring a strong skill set in marketing operations, project management, and team leadership.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other marketing team members and stakeholders, such as business development and client-facing teams?
- What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
- What opportunities are there for professional growth and development within the marketing department and the organization as a whole?
- How does Accesa support work-life fusion, and what resources are available to employees to maintain a healthy work-life balance?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, challenges, and growth opportunities, as well as Accesa's company culture and work-life balance policies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing operations experience, CRM proficiency, and team management skills.
- Prepare examples of successful marketing campaigns you've managed, focusing on results and data-driven decision making.
- Research Accesa's company culture and values, and be prepared to discuss how your skills and experience align with the role's requirements.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
