📌 Core Information
🔹 Job Title: Marketing Operations Lead
🔹 Company: Accesa
🔹 Location: Cluj-Napoca, Timisoara, Bucharest or Iasi, Romania
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving excellence in campaign execution, lead management, and marketing performance across channels
- Managing logistics for marketing campaigns and events, ensuring alignment with strategic goals
- Overseeing a small team and external suppliers to bring impactful marketing programs to life
- Collaborating with cross-functional teams to reduce operational risk and improve processes
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving operational excellence in marketing activities.
📋 Key Responsibilities
✅ Drive seamless rollout of marketing campaigns and event activations across multiple channels
✅ Manage all logistics for campaigns and events, from branded materials and on-site setup to attendee experience
✅ Implement lead generation initiatives and maintain/optimize CRM systems like Dynamics
✅ Serve as the operational link between strategists, business development, and client-facing teams
✅ Maintain reporting dashboards using tools like Google Analytics, Hotjar, and Tableau to track campaign and tactic performance
✅ Identify and implement automation and tooling improvements to streamline marketing operations
✅ Support employer branding efforts through coordinated campaigns and content activation
✅ Lead and develop team members, fostering collaboration and accountability
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management, with a strong focus on data-driven decision making and process improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in marketing operations, including campaign execution, event logistics, and performance tracking across digital and physical touchpoints
Required Skills:
- Strong proficiency in CRM systems (e.g., Dynamics) and marketing automation tools
- Background in B2B tech or professional services marketing, with extensive experience supporting business development efforts and delivering industry-specific campaigns
- Excellent organizational and communication skills, with the ability to coordinate cross-functional teams and align execution with strategic marketing goals
- Experience in managing a team, including people engagement, performance tracking, and fostering collaboration
- Excellent project management skills, with hands-on experience using tools such as Planner, Jira, and SharePoint
- Working knowledge of GDPR, compliance standards, and data governance, especially in relation to CRM and lead generation workflows
Preferred Skills:
- Familiarity with Miro, Hotjar, video/design collaboration workflows, or similar creative production tools
- Fluency in additional languages (e.g., Romanian, Hungarian)
ASSUMPTION: Candidates with a strong background in marketing operations, experience in B2B tech or professional services marketing, and a proven track record of driving campaign success are most likely to excel in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Operations Lead role in Romania with 7+ years of experience, the estimated salary range is €45,000 - €65,000 per year. This estimate takes into account the company size, location, and experience level required.
Benefits:
- Medical benefits
- Gym support
- Personalized fitness options
- Team events
- Healthy Habits Club
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's specific experience and qualifications. The benefits listed are based on the information provided by the company and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Accesa operates in the IT Services and IT Consulting industry, focusing on cloud solutions, custom development, and process automation platforms.
Company Size: Accesa has 1,001-5,000 employees, making it a mid-sized company with a well-established presence in the market.
Founded: Accesa was founded in 2004 and has since grown to become a leading technology company headquartered in Cluj-Napoca, with offices in Oradea and Timisoara.
Company Description:
- Accesa is a value-driven organization that has established itself as a partner of choice for major brands in Retail, Manufacturing, Finance, and Banking
- The company covers the complete digital evolution journey of its customers, from ideation and requirements setup to software development and managed services solutions
- Accesa has a fast-growing footprint and is an employer of choice for IT professionals passionate about problem-solving through technology
Company Specialties:
- Cloud Solutions
- Custom Development in Microsoft Azure, AWS, and Google Cloud Platform
- SAP Commerce Cloud (Hybris) Platform Development
- Performance Testing & Capacity Planning Services
- Process Automation Platforms & AI
- AI Journey, RPA Implementation, and ServiceNow Implementation
- Custom Software Development in Java, .NET, and SAP ABAP
- Mobile App Development
- Operations & Support, DevOps & SRE, SAP Infrastructure Management, and Application Management
Company Website: https://www.accesa.eu
ASSUMPTION: Accesa's focus on cloud solutions and process automation platforms makes it an attractive employer for tech professionals seeking to work on cutting-edge projects in a dynamic industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing operations.
Reporting Structure: The Marketing Operations Lead will report directly to the Head of Marketing and work closely with various teams, including business development, client-facing teams, and external suppliers.
Work Arrangement: This role is primarily on-site, with the possibility of occasional remote work or adjusted hours as needed.
Growth Opportunities:
- As Accesa continues to grow, there may be opportunities for the Marketing Operations Lead to take on additional responsibilities or move into a management role
- The company's focus on employee development and career growth makes it an attractive option for professionals looking to advance their careers
ASSUMPTION: Given Accesa's size and growth trajectory, there may be opportunities for the Marketing Operations Lead to take on additional responsibilities or move into a management role as the company expands.
🌍 Location & Work Environment
Office Type: Accesa's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Cluj-Napoca, Timisoara, Bucharest, or Iasi, Romania
Geographic Context:
- Cluj-Napoca is the second-largest city in Romania, known for its vibrant tech industry and cultural scene
- Timisoara is a historic city in western Romania, known for its well-preserved old town and vibrant cultural life
- Bucharest is the capital and largest city of Romania, offering a wide range of cultural, entertainment, and dining options
- Iasi is the largest city in northeastern Romania, known for its historic architecture and cultural institutions
Work Schedule: The typical work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The location of the office may impact the specific work environment and commuting options for the Marketing Operations Lead.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Marketing operations experience and expertise
- Campaign management and execution skills
- CRM management and lead generation strategies
- Team management and leadership abilities
- Problem-solving and analytical skills
Application Tips:
- Highlight specific examples of successful campaign execution and lead generation initiatives in your resume
- Tailor your cover letter to demonstrate your understanding of Accesa's business and the role's requirements
- Prepare a portfolio or examples of your work, if applicable, to showcase your skills and achievements
ATS Keywords: Marketing Operations, Campaign Management, Event Logistics, CRM Management, Lead Generation, Team Management, Process Optimization, Cross-Team Collaboration, Employer Branding, Data Governance, GDPR Compliance
ASSUMPTION: The interview process for this role may include a technical assessment or case study presentation to evaluate the candidate's marketing operations skills and strategic thinking.
🛠️ Tools & Technologies
- CRM: Dynamics
- Marketing Automation: Unknown (based on job description)
- Project Management: Planner, Jira, SharePoint
- Analytics: Google Analytics, Hotjar, Tableau
- Creative Production: Miro (optional)
ASSUMPTION: The specific marketing automation tools and creative production workflows used by Accesa may not be explicitly stated in the job description and could be discussed during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Strong tech teams
- Problem-solving through technology
- Enabling businesses to grow
Work Style:
- Collaborative and cross-functional
- Data-driven decision making
- Focus on operational excellence
- Flexible and adaptable
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable making data-driven decisions and optimizing processes?
- Do you have experience managing teams and fostering collaboration?
- Are you adaptable and able to work in a fast-paced, dynamic industry?
ASSUMPTION: Accesa values candidates who are strong problem-solvers, comfortable working in a collaborative environment, and able to adapt to the fast-paced nature of the tech industry.
⚠️ Potential Challenges
- Managing multiple campaigns and events simultaneously, requiring strong organizational skills and attention to detail
- Balancing strategic thinking with tactical execution, which may require working on both high-level initiatives and day-to-day tasks
- Collaborating with various teams and external suppliers, requiring strong communication and stakeholder management skills
- Working in a fast-paced, dynamic industry, which may require adaptability and flexibility
ASSUMPTION: The Marketing Operations Lead role at Accesa presents both operational and strategic challenges, requiring a strong balance of skills and the ability to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Compared to a Marketing Manager role, this position has a stronger focus on operational excellence and campaign execution, with less emphasis on strategic planning and budget management
- In contrast to a Marketing Specialist role, this role requires more experience and a broader range of skills, with a greater emphasis on team management and process optimization
- Career progression from this role may involve moving into a management position or specializing in a specific area of marketing operations, such as event management or lead generation
ASSUMPTION: The Marketing Operations Lead role at Accesa is distinct from other marketing roles, with a unique blend of operational, strategic, and team management responsibilities.
📝 Sample Projects
- Streamlining the event planning process to reduce waste and improve efficiency
- Implementing a new lead generation initiative to drive growth in a specific market segment
- Optimizing campaign performance tracking to improve data-driven decision making and attribution
ASSUMPTION: The specific projects undertaken by the Marketing Operations Lead at Accesa will depend on the company's current priorities and the individual's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing operations processes and how this role fits into the broader marketing strategy?
- How does Accesa support the professional development and career growth of its marketing operations team members?
- What are the most significant challenges facing the marketing operations team in the next 12-24 months, and how can this role help address them?
- How does Accesa measure the success of its marketing campaigns and events, and what key performance indicators (KPIs) are most important for this role?
- What is the typical work-life balance for a Marketing Operations Lead at Accesa, and how does the company support work-life fusion?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing operations experience, campaign management skills, and team management abilities
- Write a cover letter that demonstrates your understanding of Accesa's business and the role's requirements
- Prepare a portfolio or examples of your work, if applicable, to showcase your skills and achievements
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
