Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: Document Crunch

🔹 Location: Austin, Texas, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing the marketing technology stack, including HubSpot, Salesforce, and LeanData
• Implementing automated workflows and lead scoring models to drive efficiency
• Collaborating with cross-functional teams to support sales and marketing efforts
• Ensuring data quality and maintaining dashboards for performance tracking

ASSUMPTION: This role requires a blend of technical expertise, process optimization, and strategic thinking to support the company's Go-To-Market efforts and drive long-term business growth.

📋 Key Responsibilities

✅ Manage and optimize marketing technology stack, including HubSpot, Salesforce, LeanData, and other integrated platforms

✅ Lead technical implementation of system integrations between marketing automation, CRM, and other tools

✅ Execute API integrations and troubleshoot technical issues across platforms

✅ Design and implement automated lead workflows, email sequences, and campaign triggers

✅ Build and maintain lead scoring models and segmentation strategies

✅ Conduct regular system audits, resolve sync errors, and optimize workflow performance

✅ Maintain data quality and integrity across marketing and sales platforms

✅ Build and maintain dashboards in HubSpot, Salesforce, and BI tools (Tableau/Metabase)

✅ Implement tracking and attribution for marketing campaigns across the funnel

✅ Collaborate with sales and revenue operations teams on process optimization

✅ Provide technical support and training to marketing team members

✅ Support marketing campaign execution through technical implementation and troubleshooting

ASSUMPTION: The role requires a strong understanding of the enterprise B2B sales process and how marketing operations can support it, as well as experience aligning marketing automation with enterprise sales motions and account-based strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Computer Science, or related field (or equivalent experience)

Experience: 6+ years of marketing operations experience within high-growth B2B SaaS companies

Required Skills:

• Proven track record of implementing automation solutions that drive efficiency in enterprise sales cycles
• Deep expertise with HubSpot for marketing automation and strong knowledge of Salesforce and LeanData for enterprise lead routing and attribution, along with Tableau or Metabase
• Experience with API integrations and data mapping between marketing and sales platforms
• Strong understanding of database architecture, data cleansing, and segmentation techniques
• Deep understanding of the enterprise B2B sales process and how marketing operations can support it
• Experience aligning marketing automation with enterprise sales motions and account-based strategies

Preferred Skills:

• Knowledge of SQL and experience with business intelligence tools
• Experience with product-led growth

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's location in the United States.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Operations Manager with 6+ years of experience in a B2B SaaS company in Austin, TX)

Benefits:

• Competitive salary and benefits package
• Participation in the employee stock option program
• World class medical, dental, and vision benefits
• Flexible Time Off Policy
• Ability to participate in the 401k
• Company paid Short Term Disability, Long Term Disability and Life Insurance
• Paid Parental Leave
• Monthly technical allowance

Working Hours: Full-time, 40 hours per week. The role may require occasional work outside of standard business hours to support campaigns or troubleshoot issues.

ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Construction. Document Crunch is the leading AI risk reduction platform built for construction, helping project teams manage risk faster and smarter.

Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with ample opportunities for growth and impact.

Founded: 2019. The company is relatively young and has experienced significant growth since its founding.

Company Description:

• Document Crunch empowers construction teams to confidently make informed decisions that reduce risk from bid to closeout.
• The company uses AI to review documents in seconds, guide decisions with built-in best practices, and assist with on-the-job questions and tasks.
• Document Crunch aims to cut through the clutter and help teams work more efficiently.

Company Specialties:

• AI-powered risk reduction platform for construction
• Document review and management
• Decision guidance and support
• On-the-job assistance and task management

Company Website: documentcrunch.com

ASSUMPTION: Document Crunch is a fast-growing startup with a strong focus on innovation and customer success. The company's values and culture are likely to be reflected in the hiring process and work environment.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a significant amount of experience and expertise in marketing operations, as well as strong leadership and strategic skills.

Reporting Structure: The Marketing Operations Manager will likely report directly to the VP of Marketing or a similar executive role. They may also work closely with the sales and revenue operations teams.

Work Arrangement: Hybrid. The role is based in Austin, Texas, but may offer some remote flexibility. The specific work arrangement may vary based on the company's policies and the candidate's needs.

Growth Opportunities:

• The company's rapid growth and expansion present numerous opportunities for career advancement and professional development.
• As the Marketing Operations Manager, you may have the chance to build and lead a team of marketing operations specialists in the future.
• The role offers the potential to make a significant impact on the company's Go-To-Market efforts and long-term business growth.

ASSUMPTION: Given the company's size and growth trajectory, there may be opportunities for internal promotion or career progression within the marketing or operations functions.

🌍 Location & Work Environment

Office Type: Hybrid. The company has an office in Austin, Texas, but also offers remote work flexibility.

Office Location(s): Austin, Texas

Geographic Context:

• Austin is the capital of Texas and the 11th-most populous city in the United States.
• The city is known for its vibrant music and tech industries, as well as its outdoor activities and cultural attractions.
• Austin has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The role requires a standard full-time work schedule, with occasional flexibility for remote work or adjusted hours to support campaigns or troubleshoot issues.

ASSUMPTION: The company's hybrid work arrangement allows for a balance between in-office collaboration and remote flexibility, which may appeal to candidates who value both structured work environments and independent work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager or HR
• Technical assessment or case study
• On-site or virtual interview with the marketing leadership team
• Final interview with the CEO or another executive

Key Assessment Areas:

• Technical skills and expertise in marketing operations
• Problem-solving and analytical skills
• Strategic thinking and leadership abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant experience and achievements in marketing operations, with a focus on driving efficiency and supporting sales efforts.
• Tailor your resume and cover letter to emphasize your technical skills and experience with the required tools and platforms.
• Prepare for behavioral and situational interview questions that assess your problem-solving, leadership, and strategic thinking skills.

ATS Keywords: Marketing Operations, Marketing Technology, HubSpot, Salesforce, LeanData, API Integrations, Data Management, Reporting, Cross-Functional Support, Process Optimization, Lead Workflows, Campaign Triggers, Data Quality, Segmentation Strategies, Database Architecture, SQL, Business Intelligence Tools

ASSUMPTION: The hiring process for this role is likely to be competitive, given the company's growth and the specialized nature of the position. Applicants should be prepared to demonstrate their expertise and fit for the role through a thorough interview process.

🛠️ Tools & Technologies

• HubSpot (Marketing Automation)
• Salesforce (CRM)
• LeanData (Lead Routing and Attribution)
• Tableau or Metabase (Business Intelligence)
• API Integrations (Various platforms)
• SQL (Database Management)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing operations. Candidates should be comfortable using these platforms and have relevant experience with them.

👔 Cultural Fit Considerations

Company Values:

• We Are Lion-hearted: We thrive together as a team and in a community. Our network is our superpower, so we look to always invest in long-term relationships, built on integrity, empathy, and authenticity.
• We Are Fiercely Inspired: The privilege of this opportunity and the people we share it with inspire us all. We are fiercely committed to realizing our potential and relentless in pursuit of winning big.
• We Are Growth-Minded: Our evolution is essential to continue thriving. We are committed to pushing our limits, learning, growing, and evolving because this is what makes for a great life experience.

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Strategic and forward-thinking

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable using data and analytics to inform your decisions and strategies?
• Can you adapt to change and respond quickly to new challenges or opportunities?
• Do you have a strategic mindset and a track record of driving long-term business growth?

ASSUMPTION: Document Crunch values a strong cultural fit and looks for candidates who align with their core values and work style. Applicants should be prepared to demonstrate their fit with the company's culture during the interview process.

⚠️ Potential Challenges

• The role may require occasional work outside of standard business hours to support campaigns or troubleshoot issues.
• The company is growing rapidly, which may present challenges in terms of maintaining a consistent work-life balance.
• The role requires a significant amount of experience and expertise in marketing operations, which may limit the pool of qualified candidates.
• The company's hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.

ASSUMPTION: While the role presents numerous opportunities for growth and impact, it also comes with its own set of challenges. Applicants should be prepared to navigate these challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Operations Manager or Marketing Technology Manager role in other B2B SaaS companies.
• However, Document Crunch's focus on the construction industry and its use of AI-powered risk reduction tools set it apart from other companies in the space.
• Career progression in this role may lead to opportunities in marketing leadership, operations, or other related functions within the company.

ASSUMPTION: While this role shares similarities with other marketing operations roles in B2B SaaS companies, its unique focus on the construction industry and use of AI-powered tools make it a distinct opportunity for candidates with relevant experience and expertise.

📝 Sample Projects

• Implementing a new marketing automation platform to support the company's growth and expansion
• Optimizing lead scoring models and segmentation strategies to improve marketing campaign performance
• Developing and maintaining dashboards to track key performance indicators and support data-driven decision-making

ASSUMPTION: The specific projects and initiatives for this role will depend on the company's current priorities and growth trajectory. However, the role is likely to involve a mix of strategic planning, technical implementation, and process optimization to support the company's marketing efforts.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term growth plans and how this role fits into that strategy?
• How does the marketing team collaborate with the sales and revenue operations teams to support the company's Go-To-Market efforts?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing operations team members?
• What is the company's approach to work-life balance and flexibility in this role?

ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role and your ability to think critically about the company's priorities and growth trajectory. This can help you make a more informed decision about the fit of the role and the company for your long-term career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in marketing operations, with a focus on driving efficiency and supporting sales efforts.
• Prepare for behavioral and situational interview questions that assess your problem-solving, leadership, and strategic thinking skills.
• Research the company and its products to demonstrate your understanding of its mission and values.
• Follow up with the hiring manager or HR within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.