📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: Case IQ
🔹 Location: Canada (Remote)
🔹 Job Type: Remote (US & Canada)
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US & Canada)
🚀 Job Overview
Key aspects of this role include:
- Ownership of marketing technology stack and database
- Process management and optimization
- Campaign management and execution
- Data management and orchestration
- Performance measurement and analysis
ASSUMPTION: This role requires a high level of technical expertise and experience in marketing automation platforms, with a focus on Marketo.
📋 Key Responsibilities
✅ Process Management: Identify, develop, and implement scalable processes, workflows, and automations to help the marketing team more effectively deliver goals and programs
✅ Goal Setting: Develop measurement plans which contain benchmarks and goals for every marketing program as well as an agenda for testing and experimentation to improve marketing execution and performance
✅ Campaign Management and Execution: Collaborate with marketing colleagues to assist in managing integrated campaigns from start to finish; implement campaign tactics and components as needed to deliver against plans
✅ Data Management: Maintain the health of our marketing database and ensure data is synced seamlessly in Salesforce and Marketo for accurate and up-to-date attribution, lead management, and reporting
✅ Segmentation: Manage list segmentation and lead scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects
✅ Infrastructure: Own, maintain and improve our marketing tech stack; ensure integrations are functioning and that our team is benefiting from full utilization of technology investments
✅ Email Management: Execute email marketing programs and A/B tests, maintain regulatory compliance, leverage best practices to improve performance, optimize delivery and engagement, and provide reporting
✅ Digital Ads and Landing Page Execution: Set up digital ads (Paid media, Paid search, Paid social) and landing pages for campaigns with appropriate tracking in place
✅ Lead Management: Support marketing and sales revenue goals by maintaining our lead/contact management process, including lead lifecycle, lead scoring, and sales alerts
✅ Performance Measurement and Analysis: Develop marketing KPIs and robust campaign reporting, continuously monitor performance, develop insights, and inform discussions across marketing, sales, and the leadership team
ASSUMPTION: This role requires a strong analytical mindset and proficiency in data analysis and visualization tools to effectively measure and report on marketing performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of demonstrated success working in marketing operations or revenue operations
Required Skills:
- Proven expertise in marketing automation platforms, with a requirement of in-depth experience using Marketo, Hubspot, and Salesforce
- Strong understanding of Google Analytics (GA4), Google Tag Manager, Google Ads, WordPress, Qualified (or similar), Unbounce, ZoomInfo, and Rollworks (or similar)
- 3+ years of experience with data analysis and visualization tools (PowerBI, Looker)
- Highly analytical with experience measuring marketing performance including campaign ROI and attribution
- Familiarity with GDPR, CCPA, etc. regulations and marketing consent practices
- Ability to manage and run multiple concurrent projects within established timelines using project management tools such as Monday.com
- Collaborative style and ability to work across different teams and levels within the organization
- Results-driven with a high sense of urgency and accountability
- Extraordinary attention to detail and problem-solving skills
- Creative problem solver who listens hard, is highly observant, communicative, and can organize people and ideas to get things done
ASSUMPTION: This role requires a high level of technical proficiency and experience in marketing automation platforms to effectively manage and optimize the marketing technology stack and database.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on experience and location)
Benefits:
- Competitive company-paid benefits plan starting day 1!
- Generous professional development budget
- RRSP/401k matching program and company stock options
- Half-day Fridays in the summer
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing operations managers with similar experience levels and locations. Final compensation will be determined based on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees (Mid-sized company)
Founded: 1999 (Over 20 years in business)
Company Description:
- Case IQ offers an end-to-end compliance and case management solution
- Consolidates compliance monitoring, whistleblower solutions, third-party risk oversight, investigative case management, and compliance approval and disclosures workflows
- Used by companies worldwide to manage their investigations and risk
Company Specialties:
- Employee relations
- HR
- Customer complaints
- Investigation software
- Risk mitigation
- Fraud
- Whistle blowing
- Harassment
- Discrimination
- Corruption
- Case management
- Security
- Ethics
- Compliance
- Workplace incidents
- Investigations
- Title IX
Company Website: www.caseiq.com
ASSUMPTION: Case IQ is a well-established company in the software development industry, focusing on compliance and case management solutions for various organizations.
📊 Role Analysis
Career Level: Mid-career (5-10 years of experience)
Reporting Structure: Reports directly to the VP of Marketing
Work Arrangement: Remote (US & Canada) with flexible work arrangements
Growth Opportunities:
- Potential for career advancement within the marketing department
- Opportunities to work on diverse projects and campaigns
- Chance to make a significant impact on the company's marketing efforts
ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential for career advancement and the chance to work on diverse projects and campaigns.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A (remote work)
Geographic Context:
- Canada (Remote)
- United States (Remote)
Work Schedule: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: This role is remote, with no physical office location. Employees can work from anywhere in the US or Canada.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (Marketo, data analysis, etc.)
- Final interview with the VP of Marketing
Key Assessment Areas:
- Technical proficiency in marketing automation platforms
- Data analysis and visualization skills
- Problem-solving and attention to detail
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in marketing operations or revenue operations
- Demonstrate proficiency in Marketo, data analysis, and other required skills
- Tailor your resume and cover letter to emphasize how your background and skills match the job requirements
- Prepare for technical assessments and be ready to discuss your approach to marketing operations and data management
ATS Keywords: Marketing Operations, Marketo, Data Analysis, Campaign Management, Performance Measurement, GDPR, CCPA
ASSUMPTION: The application process for this role will likely involve a technical assessment to evaluate the candidate's proficiency in marketing automation platforms and data analysis.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics (GA4)
- Google Tag Manager
- Google Ads
- WordPress
- Qualified (or similar)
- Unbounce
- ZoomInfo
- Rollworks (or similar)
- PowerBI
- Looker
- Monday.com
ASSUMPTION: This role requires proficiency in various marketing automation platforms, data analysis tools, and project management software.
👔 Cultural Fit Considerations
Company Values:
- Empower Whistleblowers
- Simplify Case Management
- Confidently Oversee Compliance
Work Style:
- Collaborative and team-oriented
- Results-driven and accountable
- Creative problem solver
- Highly observant and communicative
- Organized and able to manage multiple projects
Self-Assessment Questions:
- Do you have a strong background in marketing automation platforms, particularly Marketo?
- Are you highly analytical and comfortable with data analysis and visualization tools?
- Do you thrive in a collaborative, results-driven environment?
- Are you a creative problem solver with a high level of attention to detail?
ASSUMPTION: Case IQ values candidates who are strong problem solvers, highly analytical, and comfortable working in a collaborative, results-driven environment.
⚠️ Potential Challenges
- High level of technical proficiency required
- Need to manage multiple concurrent projects and campaigns
- Remote work environment may present communication and collaboration challenges
- Potential for tight deadlines and high-pressure situations
ASSUMPTION: This role may present challenges related to the high level of technical proficiency required, managing multiple projects, and working remotely.
📈 Similar Roles Comparison
- Marketing Operations Manager vs. Revenue Operations Manager: Both roles focus on process optimization and data analysis, but Marketing Operations Manager is more focused on marketing-specific processes and campaigns, while Revenue Operations Manager is more focused on sales and revenue-related processes and data
- Industry-specific context: The software development industry is competitive and fast-paced, with a focus on innovation and continuous improvement
- Career path comparison: Marketing Operations Manager can lead to career advancement in marketing or related fields, such as Marketing Director or Chief Marketing Officer
ASSUMPTION: This role is similar to other marketing operations manager positions but may have unique aspects related to the software development industry and the company's focus on compliance and case management.
📝 Sample Projects
- Implementing and optimizing Marketo workflows to improve lead nurturing and conversion rates
- Developing and executing A/B tests to improve email marketing performance
- Analyzing campaign data to identify trends and opportunities for improvement
- Collaborating with sales and marketing teams to optimize lead scoring and handoff processes
ASSUMPTION: These sample projects illustrate the technical and analytical aspects of the role, as well as the collaborative nature of working with cross-functional teams.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the marketing department, and how can this role address them?
- How does the marketing team collaborate with other departments, such as sales and product?
- What are the company's priorities for marketing in the next 12-24 months, and how does this role fit into those plans?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for remote employees?
ASSUMPTION: These interview questions can help candidates better understand the role's priorities, the company's culture, and the opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in marketing automation platforms and data analysis
- Prepare for technical assessments by brushing up on your Marketo, data analysis, and other required skills
- Follow up with the hiring manager after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
