📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: Blumira
🔹 Location: Remote, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Owning and administering HubSpot marketing automation and CRM platform
- Improving lead generation and campaign performance
- Collaborating with cross-functional teams to support integrated campaigns
- Enhancing workflows and messaging to drive team success
ASSUMPTION: This role requires a strong background in marketing operations and a deep understanding of HubSpot. The ideal candidate will have experience in a similar role and be comfortable working in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Serve as the main point of contact for HubSpot and other marketing tools at Blumira
✅ Build and manage campaigns, including workflows, forms, webinars, landing pages, emails, CTAs, and webhooks
✅ Maintain data integrity and structure within HubSpot by managing fields, objects, associations, lead lifecycle processes, scoring, routing, and segmentation
✅ Design and maintain marketing performance reports, and troubleshoot workflows, lists, and data issues to support GTM execution and KPI tracking
✅ Help launch, maintain, and analyze data from other marketing stack tools and manage their integrations with other source systems
✅ Lead the selection and implementation of a third-party attribution tool
✅ Provide actionable recommendations on how to better use HubSpot, evolve the MarTech stack, and continuously improve data quality
ASSUMPTION: This role requires a high level of technical proficiency and attention to detail. The ideal candidate will be comfortable working with data and using it to drive informed decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field (or equivalent experience)
Experience: 5+ years of demonstrated experience owning and administering the HubSpot marketing automation and CRM platform
Required Skills:
- Strong analytical skills, with the ability to draw insights and intelligence from marketing data
- Technically capable, excellent written and verbal communicator, and a desire to improve processes
- A true team player who collaborates well with individuals across functions
- High attention to detail with the ability to zoom out and keep the big picture in mind
- The ability to organize and manage multiple projects at the same time in a fast-paced environment
Preferred Skills:
- Experience with ABM tools (Propensity) and third-party data analysis and attribution tools
- Education in Marketing and/or other industry certifications (e.g., HubSpot, Google Analytics)
- Experience working in the cybersecurity industry or in a smaller startup
ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have a strong background in marketing operations and be comfortable working with data to drive informed decision-making.
💰 Compensation & Benefits
Salary Range: $100,000 - $140,000 per year
Benefits:
- Competitive compensation and stock equity plan
- Unlimited PTO
- A flexible work environment that supports working from home
- Comprehensive benefits package that includes medical, dental, vision, and life insurance, as well as a company-sponsored pre-tax retirement savings program
Working Hours: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is based on industry standards for a marketing operations manager with 5-10 years of experience. The comprehensive benefits package is intended to provide employees with a wide range of options to meet their individual needs.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 51-200 employees
Founded: 2018
Company Description:
- Blumira makes security easy and effective for SMBs and mid-market companies, helping them detect and respond to cybersecurity threats faster to stop breaches and ransomware.
- Blumira can also help you quickly assess your security using only your domain name with their free Domain Security Assessment tool.
Company Specialties:
- Threat Detection
- Information Security
- SIEM
- Security Operations
- Incident Response
- SOC
- SOAR
- Threat Response
- Security Playbooks
- Virtual Honey Pots
- XDR
Company Website: https://www.blumira.com
ASSUMPTION: Blumira is a growing company in the cybersecurity industry, focused on providing effective security solutions for small and mid-sized businesses. They offer a comprehensive benefits package and a flexible work environment to support their employees.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing operations role
Reporting Structure: This role reports directly to the VP of Marketing and works closely with the Growth and Content & Communications teams
Work Arrangement: Remote OK, with flexible hours and the ability to work from home
Growth Opportunities:
- Potential to grow into a leadership role within the Marketing team as the company continues to scale
- Opportunity to learn and grow alongside experienced SaaS security leaders
- Chance to make a meaningful impact on Blumira's growth and market presence
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to learn from experienced leaders and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location
Office Location(s): N/A
Geographic Context:
- The United States has a diverse range of cultures, climates, and landscapes, with remote work allowing for flexibility in location
- The cybersecurity industry is growing and in high demand across the country
- Blumira's remote work environment supports a flexible and inclusive work-life balance
Work Schedule: Full-time, with flexible hours and the ability to work from home
ASSUMPTION: The remote work environment at Blumira offers applicants the flexibility to work from anywhere in the United States, with a focus on maintaining a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- Final interview with the VP of Marketing and other team members
Key Assessment Areas:
- HubSpot administration and marketing automation skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Attention to detail and process improvement mindset
Application Tips:
- Highlight relevant experience with HubSpot and other marketing automation tools
- Demonstrate a strong understanding of data analysis and reporting
- Showcase your ability to work collaboratively and manage multiple projects
- Tailor your resume and cover letter to emphasize your fit for this specific role
ATS Keywords: HubSpot, marketing automation, CRM, data analysis, reporting, campaign management, workflows, lead generation, ABM, attribution
ASSUMPTION: The application process for this role is likely to involve a combination of online assessments, phone or video screens, and in-person interviews. Applicants should be prepared to demonstrate their technical skills and cultural fit with the company.
🛠️ Tools & Technologies
- HubSpot
- Google Analytics
- Google Sheets
- Databox
- Attribution tools (e.g., Bizible, BrightFunnel)
- ABM tools (e.g., Propensity)
ASSUMPTION: The ideal candidate will have experience with HubSpot and other marketing automation tools, as well as a strong understanding of data analysis and reporting.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Collaborative
- Adaptable
- Data-driven
Work Style:
- Remote-friendly
- Flexible and adaptable
- Collaborative and team-oriented
- Data-driven and analytical
Self-Assessment Questions:
- Do you have a strong background in HubSpot and marketing automation?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you have a data-driven mindset and a strong attention to detail?
- Are you comfortable managing multiple projects and working in a fast-paced environment?
ASSUMPTION: Blumira values a customer-centric, inclusive, and collaborative work environment. Applicants should be comfortable working remotely and have a strong data-driven mindset.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Working with large datasets and ensuring data integrity
- Collaborating with cross-functional teams to support integrated campaigns
- Keeping up with the latest trends and best practices in marketing automation and data analysis
ASSUMPTION: This role requires strong project management skills, attention to detail, and a willingness to learn and adapt in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Manager or Marketing Automation Specialist role, but with a focus on improving lead generation and campaign performance
- Blumira's focus on small and mid-sized businesses sets it apart from other companies in the cybersecurity industry
- This role offers significant growth potential, with the opportunity to learn from experienced leaders and make a meaningful impact on the company's success
ASSUMPTION: Applicants should compare this role to similar marketing operations roles, but be aware of Blumira's unique focus on small and mid-sized businesses and its potential for growth and impact.
📝 Sample Projects
- Implementing a new lead scoring model to improve lead quality and conversion rates
- Optimizing campaign workflows to improve efficiency and reduce manual effort
- Integrating a third-party attribution tool to better track and analyze campaign performance
ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks and initiatives they might work on in this role. The specific projects will vary depending on the company's needs and the individual's skills and interests.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the biggest challenges facing the marketing team currently, and how does this role help address them?
- How does Blumira support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Blumira's remote work environment support a healthy work-life balance?
ASSUMPTION: These questions are intended to help applicants better understand the role, the team, and the company culture. Applicants should feel free to ask additional questions based on their own interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Blumira careers page
- Tailor your resume and cover letter to highlight your relevant experience with HubSpot and other marketing automation tools
- Prepare for a phone or video screen and technical assessment, focusing on your HubSpot administration and data analysis skills
- Research Blumira's company culture and values to demonstrate your cultural fit during the final interview
- Follow up with the Hiring Manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
