Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: LEAP Legal Software

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Managing marketing automation systems for lead generation and client retention
• Creating and optimizing email campaigns, drip campaigns, and journeys
• Administering Pardot, Salesforce, Marketing Cloud, and Drift
• Collaborating with cross-functional teams to execute marketing campaigns
• Analyzing campaign performance and optimizing processes

ASSUMPTION: This role requires a high level of technical proficiency in marketing automation tools and strong analytical skills to succeed.

📋 Key Responsibilities

✅ Manage daily operations of current marketing automation systems, including Pardot, Marketing Cloud, Drift, and Salesforce

✅ Build, create logic, and schedule/send New Business and Client emails, including drip campaigns, journeys, engagement sequences, product announcements, webinar invites, newsletters, etc.

✅ List management, including cleaning, enriching, and importing prospect lists, building data extensions, and automating imports using Salesforce Data Loader and Marketing Cloud

✅ Pardot administration, including list management and imports, notifications/assignments for staff, deliverability, open rates, conversions, automation rules, web form creation, email opt-outs and bounce evaluation, Salesforce syncing, and prospect scoring and grading

✅ Salesforce administration, including building Salesforce Connected Campaigns for New Business, reports for email sends, targeted lists for email sends, and reports for client email performance

✅ Management of Drift, the online chatbot, which includes managing members, meeting assignments, building playbooks, overseeing syncing with Pardot/Salesforce, and reporting on stats, including conversations and meetings booked

✅ Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, and identify obstacles and ensure they are addressed

✅ Building and continuously monitoring weekly reporting of database KPIs, including campaign performance, marketing pipeline, and revenue attribution

✅ Support the execution of marketing campaigns by driving coordination across various marketing functions and across sales team stakeholders

✅ Own and optimize the systems and processes related to lead generation through campaign management

✅ Define lead management and scoring criteria and operationalize the process through marketing automation systems; collaborate with marketing and sales operations to ensure an efficient and comprehensive lead routing process

✅ Oversee the measurement framework to measure marketing effectiveness and campaign execution, reporting on form fillers, qualified leads, trashed leads and closed won status [among others] and build visibility across program performance

ASSUMPTION: This role requires a high degree of multitasking, attention to detail, and the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of prior hands-on experience with Pardot, Marketing Cloud, Drift, Salesforce and other marketing technologies

Required Skills:

• Strong data and analytical skills, including the ability to solve problems and work confidently with large datasets
• Excellent understanding of Salesforce and Pardot integrations in a SaaS business environment, including: data strategy, governance, data input process for records in Pardot and ensuring proper sync with Salesforce
• Ability to collaborate and provide feedback to peers and leadership
• The ability to manage multiple projects simultaneously and make proactive, strategic decisions
• Excellent communication skills with a “can-do” attitude and confidence to translate marketing metrics into digestible business narratives [written and verbal]
• Certification as a Pardot Specialist [Level 1, minimum requirement]

Preferred Skills:

• Background/Degree in Computer Science and/or Marketing Analytics
• General understanding of PPC advertising [Google, Bing] and best practices for implementation, optimization and conversion
• General understanding and some experience with a variety of LinkedIn paid campaign activities

ASSUMPTION: Candidates with a proven track record in marketing operations and a strong grasp of marketing automation tools will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 CAD per year (based on industry standards for a Marketing Operations Manager with 8+ years of experience in Toronto)

Benefits:

• Competitive compensation
• Excellent group insurance benefits
• RRSP with employer matching
• Generous Paid Time Off (PTO), including starting at 4 weeks’ vacation, sick days, floater/personal days and volunteer days
• Hybrid working model at their beautiful and modern downtown Toronto office as well as work from home days
• Collaborative and inclusive work environment filled with learning and support

Working Hours: Full-time, 40 hours per week, with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Legal Technology (LegalTech)

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 1990 (37 years ago)

Company Description:

• LEAP is the leading provider of Legal Practice Productivity Solutions in the world and is part of ATI – one of the largest international LegalTech companies
• For more than 30 years, their curiosity and commitment to continual improvement have kept them reimagining productivity tools for lawyers and their staff to support their guiding purpose, which is to ‘Help lawyers who help people.’
• The market-leading software they develop and support is used by more than 100,000 lawyers and their staff in small and medium-sized law firms.

Company Specialties:

• Legal Practice Management Software
• Case Management
• Document Automation
• Legal Accounting
• Online Client Service

Company Website: leaplegalsoftware.com

ASSUMPTION: LEAP Legal Software is a well-established company with a strong presence in the LegalTech industry, offering a comprehensive suite of productivity solutions for law firms.

📊 Role Analysis

Career Level: Mid-level to senior marketing operations role, with potential for growth and leadership opportunities

Reporting Structure: Reports directly to the Director of Marketing

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

• Potential to advance to a leadership role within the marketing department
• Opportunities to learn and develop skills in marketing automation, data analysis, and project management
• Chance to work on high-impact projects that drive business growth and improve client experiences

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in downtown Toronto

Office Location(s): 207 Kent St, Sydney, New South Wales, Australia; Level 1 Regal House, 70 London Road, Twickenham, London, United Kingdom; 3 2nd Street, Suite 501, Jersey City, New Jersey, United States

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry and a high cost of living
• The downtown core offers easy access to public transportation, restaurants, and entertainment
• The hybrid work arrangement allows for a better work-life balance

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexible hours and the option to work from home two days a week

ASSUMPTION: The hybrid work arrangement and flexible hours provide a good balance between work and personal life, while the modern office space fosters collaboration and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• Technical interview with the marketing team
• Final interview with the Director of Marketing

Key Assessment Areas:

• Technical proficiency in marketing automation tools
• Analytical and problem-solving skills
• Communication and collaboration skills
• Project management and organizational skills

Application Tips:

• Highlight relevant experience with marketing automation tools and data analysis
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare for technical and behavioral interview questions related to marketing operations and campaign management

ATS Keywords: Marketing Operations, Marketing Automation, Pardot, Salesforce, Campaign Management, Data Analysis, Project Management

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the marketing department and the company as a whole.

🛠️ Tools & Technologies

• Pardot
• Salesforce
• Marketing Cloud
• Drift
• Google Analytics
• Microsoft Office Suite

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage marketing campaigns and analyze performance.

👔 Cultural Fit Considerations

Company Values:

• Care about what we do and the people we work with
• Continually improve to be the best
• Never ever give up!

Work Style:

• Collaborative and inclusive work environment
• Focus on learning and support
• Hybrid work arrangement with flexible hours

Self-Assessment Questions:

• Do I have a strong passion for marketing and a desire to continually learn and improve?
• Am I comfortable working in a collaborative and inclusive team environment?
• Do I have the ability to manage multiple projects simultaneously and make proactive, strategic decisions?

ASSUMPTION: Candidates who align with LEAP's company values and work style will be most successful in this role and contribute to the company's culture.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Working with large datasets and complex marketing automation tools
• Collaborating with cross-functional teams and stakeholders to execute marketing campaigns
• Adapting to a hybrid work arrangement and maintaining productivity in a remote setting

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and the ability to work effectively in a hybrid work environment.

📈 Similar Roles Comparison

• Marketing Operations Manager vs. Marketing Automation Specialist: The Marketing Operations Manager role is broader in scope and requires more strategic decision-making and project management, while the Marketing Automation Specialist role focuses more on the technical aspects of marketing automation tools
• LegalTech industry context: LEAP Legal Software operates in the LegalTech industry, which has unique challenges and opportunities compared to other tech sectors
• Career path comparison: This role offers growth potential and can lead to leadership opportunities within the marketing department or other areas of the business

ASSUMPTION: Understanding the differences between similar roles and the unique context of the LegalTech industry is essential for making informed career decisions.

📝 Sample Projects

• Developing and executing a new email marketing campaign to drive lead generation and client retention
• Optimizing Pardot and Salesforce integrations to improve data syncing and campaign performance
• Managing a project to migrate marketing automation systems to a new platform, with minimal disruption to ongoing campaigns

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of complexity involved in this role, from strategic planning and execution to technical management and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does LEAP support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that?
• What are the biggest challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with marketing automation tools and data analysis
• Prepare for technical and behavioral interview questions related to marketing operations and campaign management
• Research LEAP Legal Software and the LegalTech industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.