Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: Limble CMMS

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Building scalable processes and driving performance insights to support marketing efforts
• Optimizing the marketing technology stack and ensuring data integrity for actionable insights
• Collaborating with cross-functional teams to align on objectives and improve processes
• Leveraging AI and automation to enhance campaign execution, lead nurturing, and lifecycle management

ASSUMPTION: This role requires a high level of process-driven thinking, analytical skills, and a strong understanding of marketing metrics to succeed.

📋 Key Responsibilities

✅ Administer and optimize the marketing technology stack, with a focus on HubSpot Marketing Hub

✅ Drive automation and efficiency with AI, optimizing systems for seamless campaign execution and lead nurturing

✅ Ensure data integrity and performance visibility through standardized UTM usage, source tracking, and tagging

✅ Evaluate and integrate emerging marketing technologies to enhance personalization, predictive analytics, and campaign optimization

✅ Provide end-to-end campaign operational support, including email, paid media, and events

✅ Optimize audience and lead flow by collaborating with demand generation and channel marketing to refine segmentation and manage lead routing logic

✅ Deliver strategic insights and optimize performance by partnering with the BI team to define key marketing metrics, develop comprehensive reporting, and conduct performance analysis

ASSUMPTION: This role requires a hands-on approach, with a strong focus on process improvement and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in Marketing Operations, RevOps, or a related role within B2B SaaS

Required Skills:

• Admin-level expertise with HubSpot Marketing Hub
• Solid understanding of UTM parameters, attribution models, and key marketing funnel metrics
• Proven experience operationalizing and analyzing multi-channel campaigns
• Strong attention to detail with a process-first mindset and commitment to thorough documentation
• Curious, collaborative, and highly motivated to drive measurable impact across the revenue funnel
• Familiarity with orchestration platforms like LeanData or Qualified for lead flow management and marketing-to-sales handoff

Preferred Skills:

• Experience with AI and machine learning tools for marketing
• Familiarity with marketing automation best practices and workflows
• Knowledge of marketing data analysis and visualization tools

ASSUMPTION: Candidates with a strong background in marketing operations and a proven track record of driving performance through process improvement and data analysis will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 OTE (Please note that while we post the full range, most offers will fall closer to the midpoint, based on experience and qualifications.)

Benefits:

• Fully remote position
• Stock options
• Flexible PTO
• 11 paid company holidays
• Paid parental leave
• Health, Dental, and Vision insurance
• Employer paid Basic Life insurance and Short-Term Disability insurance
• Company contribution match for HSA and 401(k)
• Monthly employee wellness stipend
• Opportunities for professional development stipends
• Pet insurance

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for marketing operations roles within B2B SaaS companies. The benefits package is competitive and designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on Computerized Maintenance Management Systems (CMMS)

Company Size: 201-500 employees (Privately Held)

Founded: 2015

Company Description:

• Limble CMMS empowers maintenance professionals across various industries by providing modern, mobile, and easy-to-use maintenance software
• The company aims to be the first truly easy-to-use, modern, and mobile CMMS, with a focus on customer satisfaction and success
• Limble CMMS serves customers in manufacturing, mining, hospitality, office facilities, religious parishes, energy, restaurants, agriculture, and more

Company Specialties:

• CMMS
• CMMS Software
• Preventive Maintenance
• Planned Maintenance
• Maintenance
• EAM
• Field Service
• Property Maintenance
• Facilities Maintenance
• and Maintenance Management Software

Company Website: limblecmms.com

ASSUMPTION: Limble CMMS is a growing company with a strong focus on customer success and employee satisfaction. Their remote-friendly work environment and competitive benefits package make them an attractive option for marketing operations professionals.

📊 Role Analysis

Career Level: Mid-Senior level marketing operations role, with potential for growth and career advancement within the company

Reporting Structure: This role reports directly to the Revenue Operations team and collaborates with demand generation, channel marketing, and sales teams

Work Arrangement: Fully remote position, with a focus on results and performance rather than hours worked

Growth Opportunities:

• Potential for career advancement within the marketing operations or revenue operations teams
• Opportunities to work on special projects and gain exposure to different aspects of the business
• Chance to grow with the company as it continues to expand and scale its operations

ASSUMPTION: This role offers a unique opportunity for marketing operations professionals to make a significant impact on the company's growth and success, with ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Fully remote (work from anywhere in the United States)

Office Location(s): Lehi, UT (Headquarters)

Geographic Context:

• The United States has a diverse range of industries and markets, providing ample opportunities for growth and expansion
• The remote work arrangement allows for a flexible and balanced work-life schedule
• The company's headquarters in Lehi, UT, offers a vibrant and growing tech community, with a strong focus on innovation and entrepreneurship

Work Schedule: Full-time (40 hours per week), with a focus on results and performance rather than hours worked

ASSUMPTION: The fully remote work arrangement and flexible work schedule make this role an attractive option for marketing operations professionals seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager or HR representative
• Technical assessment or case study
• Final interview with key stakeholders

Key Assessment Areas:

• Technical skills and expertise in marketing operations and HubSpot Marketing Hub
• Analytical and problem-solving skills
• Collaboration and communication skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of marketing metrics and data-driven decision making in your application materials
• Prepare for the technical assessment or case study by reviewing your knowledge of HubSpot Marketing Hub and marketing automation best practices

ATS Keywords: Marketing Operations, RevOps, B2B SaaS, HubSpot Marketing Hub, Data Integrity, Attribution Models, Multi-Channel Campaigns, Lead Flow Management, AI Optimization, Performance Analysis, Collaboration, Process Improvement, Campaign Execution, Segmentation, Predictive Analytics, Documentation

ASSUMPTION: The application process for this role is designed to assess the candidate's technical skills, analytical thinking, and cultural fit within the company. Successful candidates will demonstrate a strong understanding of marketing operations and a commitment to driving performance through data-driven decision making.

🛠️ Tools & Technologies

• HubSpot Marketing Hub
• Salesforce
• LeanData or Qualified (for lead flow management)
• AI and machine learning tools for marketing (e.g., Adobe Analytics, Google Analytics, etc.)
• Marketing data analysis and visualization tools (e.g., Tableau, Power BI, etc.)

ASSUMPTION: The tools and technologies listed are essential for success in this role. Candidates should have a strong working knowledge of these tools and be eager to learn and adopt new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-obsessed: Limble CMMS prioritizes the success and satisfaction of its customers above all else
• Solution-oriented: The company encourages creative problem-solving and a focus on finding innovative solutions to challenges
• Collaborative: Limble CMMS fosters a culture of teamwork and collaboration, with a strong emphasis on cross-functional collaboration and communication

Work Style:

• Remote-friendly: The company offers a flexible and remote-friendly work environment, with a focus on results and performance rather than hours worked
• Data-driven: Limble CMMS makes decisions based on data and analytics, with a strong emphasis on continuous improvement and optimization
• Customer-focused: The company prioritizes the needs and preferences of its customers, with a strong emphasis on customer success and satisfaction

Self-Assessment Questions:

• Do you have a strong commitment to customer success and satisfaction?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a data-driven mindset and a strong analytical skillset?

ASSUMPTION: Limble CMMS values candidates who are customer-obsessed, solution-oriented, and collaborative, with a strong commitment to customer success and satisfaction. Successful candidates will demonstrate a strong alignment with the company's values and a commitment to driving performance through data-driven decision making.

⚠️ Potential Challenges

• The role requires a high level of technical expertise and a strong understanding of marketing metrics and data-driven decision making
• The fully remote work arrangement may present challenges for candidates who prefer a more structured or in-person work environment
• The company is growing and evolving, which may present challenges in terms of process improvement and adaptation to change
• The role requires a high degree of collaboration and communication with cross-functional teams, which may present challenges in terms of coordination and alignment

ASSUMPTION: The potential challenges listed are inherent in any marketing operations role, particularly within a growing and evolving company. Successful candidates will be able to navigate these challenges and thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to other marketing operations roles within B2B SaaS companies, with a focus on process improvement, data-driven decision making, and cross-functional collaboration
• However, this role is unique in its focus on AI and automation, with a strong emphasis on leveraging emerging technologies to enhance campaign execution and lead nurturing
• Career paths for marketing operations professionals may vary depending on the company's size, industry, and growth trajectory

ASSUMPTION: This role offers a unique opportunity for marketing operations professionals to leverage AI and automation to drive performance and enhance campaign execution. Candidates should be prepared to adapt to a dynamic and evolving work environment and embrace new technologies as they emerge.

📝 Sample Projects

• Optimizing the marketing technology stack for seamless campaign execution and lead nurturing
• Developing and implementing a comprehensive data integrity and performance visibility strategy
• Evaluating and integrating emerging marketing technologies to enhance personalization, predictive analytics, and campaign optimization
• Collaborating with demand generation and channel marketing teams to refine segmentation, scale campaign setup, and manage lead routing logic
• Delivering strategic insights and optimizing performance through comprehensive reporting and data analysis

ASSUMPTION: The sample projects listed are representative of the types of projects a marketing operations professional in this role might work on. Candidates should be prepared to adapt to new projects and challenges as they arise.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to AI and automation in marketing, and how this role fits into that strategy?
• How does the company support cross-functional collaboration and communication, particularly in a remote work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure and track performance for this role, and how does that inform decision making and process improvement?
• What opportunities are there for professional development and growth within the marketing operations or revenue operations teams?

ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the company, and the opportunities for professional development and growth. Successful candidates will ask thoughtful and insightful questions that demonstrate their understanding of the role and their commitment to driving performance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical assessment or case study by reviewing your knowledge of HubSpot Marketing Hub and marketing automation best practices
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.