📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: Vuori, Inc
🔹 Location: Carlsbad, California, United States
🔹 Job Type: Full-time
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing go-to-market (GTM) efforts across marketing, product, partnerships, and international teams
- Overseeing the planning and execution of global marketing campaigns and launches
- Driving collaboration across product and partnership teams to align GTM programs with business objectives
- Establishing and tracking KPIs related to operational efficiency and marketing effectiveness
- Optimizing marketing operations procurement and optimization processes
ASSUMPTION: This role requires a high level of cross-functional collaboration and project management skills to ensure successful execution of marketing initiatives.
📋 Key Responsibilities
✅ Manage GTM efforts across marketing, product, partnerships, and international teams to ensure seamless program execution
✅ Oversee the planning and execution of global marketing campaigns and launches, ensuring alignment across internal and external teams
✅ Drive collaboration across product and partnership teams to ensure that GTM programs align with product releases and business objectives
✅ Oversee end-to-end brief management for all brand partnerships, product and brand content
✅ Establish and track KPIs related to operational efficiency and marketing effectiveness, ensuring alignment with business objectives
✅ Analyze data and performance metrics to optimize future programs and provide actionable insights for continuous improvement
✅ Maintain clear documentation, timelines, and deliverables for all GTM programs, ensuring stakeholders have access to accurate, up-to-date information
✅ Proactively identify potential roadblocks, mitigate risks, and adjust timelines as necessary to keep projects on track
✅ Optimize GTM timelines to maximize operational efficiency and meet critical deadlines across multiple teams
✅ Own and maintain the end-to-end scheduling of the GTM calendar to ensure all marketing initiatives are aligned and executed with precision
✅ Regularly update the calendar with new projects, deadlines, and campaigns to maintain visibility for stakeholders
✅ Ensure alignment of marketing programs with the company’s business priorities, driving consistent cadence and timely execution
✅ Work closely with the Procurement team to manage the development and submission of Requests for Proposals (RFPs) for major GTM marketing programs by building strategic processes, key stakeholder requirements, and onboarding rollouts for effective adoption
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams to ensure successful program execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in program management with expertise in GTM and cross-functional management
Required Skills:
- Proven experience in high-level RFP management, vendor selection, and proposal development for marketing programs
- Excellent written and verbal communication skills, with a strong ability to clearly articulate complex project details and updates to diverse stakeholders
- Experience in collaborating with a broad array of cross-functional partners such as product, design, merchandising, Ecomm, tech, and international teams
- Ability to use data and KPIs to assess program effectiveness and propose adjustments for optimization
- Extensive experience in project management tools (Asana experience is a plus)
Preferred Skills:
- Experience working in the retail apparel industry
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the retail apparel industry and/or fluency in Spanish may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $130,000 per year
Benefits:
- Health Insurance
- Savings and Retirement Plan
- Employee Assistance Program
- Generous Vuori Discount & Industry Perks
- Paid Time Off
- Wellness & Fitness benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Operations Manager role with 7+ years of experience in the retail apparel industry.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 1,001-5,000 employees
Founded: 2015
Company Description:
- Vuori is a premium performance apparel brand inspired by the active Coastal California lifestyle, integrating fitness, surf, sport, and art
- The company aims to evolve the definition of traditional activewear and offers a range of products designed for various activities and casual wear
- Vuori is committed to providing high-quality, durable, and stylish apparel that caters to an active and health-conscious consumer base
Company Specialties:
- Performance Apparel
- Activewear
- Retail
- E-commerce
- Brand Management
Company Website: https://www.vuoriclothing.com
ASSUMPTION: Vuori is a well-established brand in the retail apparel industry, focusing on performance apparel and catering to an active and health-conscious consumer base.
📊 Role Analysis
Career Level: Mid-level to senior role, with potential for growth into a leadership position
Reporting Structure: Reports directly to the Marketing Operations Director and works closely with the VP of Integrated Marketing and Brand Strategy
Work Arrangement: On-site, full-time position with the possibility of occasional remote work
Growth Opportunities:
- Potential career progression into a leadership role within the marketing operations team
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Exposure to various aspects of the business, allowing for a well-rounded understanding of the company’s operations
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on increased responsibility and advance their career within the marketing operations team.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a casual and active atmosphere
Office Location(s): Carlsbad, California, United States
Geographic Context:
- Carlsbad is located in San Diego County, California, and is known for its mild Mediterranean climate, beautiful beaches, and outdoor recreational opportunities
- The area is home to a diverse range of industries, including technology, healthcare, and retail, providing a dynamic and vibrant business environment
- Carlsbad is conveniently located near major transportation routes, making it easily accessible for commuters
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work
ASSUMPTION: The Carlsbad office offers a modern and collaborative work environment, with easy access to outdoor recreational opportunities and a diverse range of industries.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening
- Phone or video screening with the HR team
- In-depth phone or video interview with the hiring manager and/or team members
- On-site or virtual final interview with key stakeholders
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple projects simultaneously
- Strong communication and collaboration skills, with the ability to work effectively with various teams
- Analytical skills and data-driven decision-making abilities
- Understanding of the retail apparel industry and marketing operations processes
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Vuori’s brand and products, and explain how your background and skills make you a strong fit for the position
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and industry knowledge
- Research the company and its competitors to show your understanding of the market and the role’s importance within the organization
ATS Keywords: Marketing Operations, Program Management, GTM, Cross-Functional Management, RFP Management, Vendor Selection, Proposal Development, Project Management, Data Analysis, KPI Assessment, Collaboration, Communication, Retail Apparel, Activewear, Performance Apparel
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their materials and prepare thoroughly to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- Asana (or similar project management tool)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
ASSUMPTION: Familiarity with the listed tools and technologies is preferred, as they are commonly used in marketing operations roles.
👔 Cultural Fit Considerations
Company Values:
- Inspire Clarity
- Elevate Enthusiasm
- Pursue Purpose
- Embrace Fun
Work Style:
- Collaborative and team-oriented, with a focus on open communication and active listening
- Adaptable and resilient, with the ability to thrive in a fast-paced and dynamic environment
- Results-driven and focused on continuous improvement
- Passionate about the brand and committed to its success
Self-Assessment Questions:
- How do you align with Vuori’s company values, and how have you demonstrated these values in your previous roles?
- Describe a time when you had to adapt to a significant change or challenge in a project or work environment. How did you approach the situation, and what was the outcome?
- How do you prioritize and manage multiple projects or tasks with competing deadlines and varying levels of importance?
ASSUMPTION: Candidates should assess their fit with Vuori’s company values and work style, and be prepared to provide specific examples of their alignment with these factors during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management
- Collaborating with various teams and stakeholders, necessitating excellent communication and interpersonal skills
- Working in a fast-paced and dynamic environment, requiring adaptability and resilience
- Occasional travel may be required for on-site meetings, events, or training sessions
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to address them in their application and interview responses.
📈 Similar Roles Comparison
- Marketing Operations Manager vs. Marketing Project Manager: While both roles focus on project management, the Marketing Operations Manager role has a broader scope, encompassing strategic planning, process improvement, and cross-functional collaboration
- Marketing Operations Manager vs. Marketing Program Manager: Both roles involve managing marketing programs, but the Marketing Operations Manager role requires a stronger focus on operational efficiency, process optimization, and cross-functional collaboration
- Marketing Operations Manager vs. Marketing Director: The Marketing Operations Manager role is more focused on tactical execution and cross-functional collaboration, while the Marketing Director role involves strategic planning, budget management, and team leadership
ASSUMPTION: Candidates should understand the differences between similar roles and be able to articulate how their skills and experiences make them a strong fit for the Marketing Operations Manager position.
📝 Sample Projects
- Managing the launch of a new product line, including coordinating with product, design, merchandising, and marketing teams to ensure a successful market debut
- Optimizing the RFP process for marketing programs, resulting in improved vendor selection, reduced costs, and increased program effectiveness
- Developing and implementing a new project management system, streamlining workflows, and improving collaboration across marketing and other departments
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant projects and provide specific examples of their accomplishments in managing marketing operations initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing operations department?
- How does this role contribute to the overall success of the marketing department and the company as a whole?
- What are the most significant challenges facing the marketing operations team currently, and how can this role help address them?
- How does Vuori support the professional development and growth of its marketing operations team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and show their understanding of the marketing operations function.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and industry knowledge
- Research the company and its competitors to show your understanding of the market and the role’s importance within the organization
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
