Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: Nexford University

🔹 Location: Washington, District of Columbia (Remote)

🔹 Job Type: Other (Remote)

🔹 Category: Education Management

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Global)

🚀 Job Overview

Key aspects of this role include:

• Driving growth operations and performance across marketing, sales, and beyond
• Leveraging technology and AI to improve productivity and results
• Collaborating with executive and marketing leadership to connect strategy to execution
• Monitoring performance across markets and ensuring teams work smarter
• Playing a key role in driving sales performance and aligning product and academic teams with growth priorities

ASSUMPTION: This role requires a high level of operational rigor and a future-focused mindset to continuously optimize growth strategies and processes.

📋 Key Responsibilities

✅ Lead marketing sprint planning and day-to-day operations across sales and marketing

✅ Use full-funnel KPIs to guide decision-making and prioritization

✅ Support strategy and budget planning with the CEO and marketing leads

✅ Identify workflow bottlenecks and implement tech-enabled process improvements

✅ Drive adoption of AI tools to streamline tasks and improve marketing outcomes

✅ Monitor daily/weekly sales performance to meet productivity and conversion targets

✅ Maintain tight feedback loops to optimize lead quality and conversion workflows

✅ Champion AI use in lead scoring, call prioritization, and sales enablement

✅ Serve as the operational bridge between marketing/sales and product/academic teams

✅ Ensure learner experience, product positioning, and delivery align with growth goals

✅ Lead cross-functional syncs and reviews to align priorities and surface blockers

✅ Help teams leverage AI and collaboration tools to boost alignment and reduce friction

✅ Translate strategy into detailed project plans with KPIs, owners, and timelines

✅ Lead high-impact commercial initiatives focused on speed and accountability

✅ Track progress, flag risks, and adjust execution as needed

✅ Support the CEO with cross-functional leadership and project execution

✅ Manage growth operations across global markets, balancing local execution with global consistency

✅ Track performance by market and coordinate cross-region growth efforts

✅ Evaluate and implement AI-powered tools across marketing, sales, and operations

✅ Identify automation opportunities in reporting, lead management, and collaboration

✅ Promote a culture of experimentation and tech-driven innovation

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 5-8+ years in marketing ops, growth ops, or revenue performance roles

Required Skills:

• Deep technical fluency with AI-enabled sales and marketing tech stacks
• Strong cross-functional leadership and systems optimization experience
• Solid grasp of B2C funnel metrics (CAC, LTV, ROAS, conversions)
• Experience managing or supporting inside sales/telemarketing teams
• Track record of delivering tech-enabled process and productivity improvements

Preferred Skills:

• Startup or high-growth experience
• International exposure

ASSUMPTION: Candidates with experience in high-growth environments and international exposure may have a competitive edge for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (Based on experience level and industry standards for marketing operations managers in remote roles)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work schedule
• Professional development opportunities
• Global team with diverse perspectives

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in remote work environments. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Education Management

Company Size: 200-500 employees (Based on LinkedIn data)

Founded: 2019

Company Description:

• Nexford University is a mission-driven, tech-enabled company focused on global education
• They offer affordable, accessible, and high-quality online degree programs
• Their innovative approach combines technology, data, and AI to enhance learning outcomes

Company Specialties:

• Online Education
• AI in Education
• Data-Driven Learning

Company Website: https://www.nexford.org/

ASSUMPTION: Nexford University is a growing, innovative company that values technology and data-driven approaches to education.

📊 Role Analysis

Career Level: Mid-level to senior role, with potential for growth and impact

Reporting Structure: Reports directly to the CEO and collaborates with marketing leadership and cross-functional teams

Work Arrangement: Remote (Global) with flexible scheduling

Growth Opportunities:

• Potential to shape the future of global education and drive growth strategies
• Opportunity to work directly with the CEO and leadership on high-impact initiatives
• Chance to drive innovation across marketing, sales, product, and academic teams

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Global (Candidates can work from anywhere)

Geographic Context:

• Nexford University is headquartered in Washington, D.C., but employees can work from anywhere in the world
• The company has a diverse, global team with employees across 20+ countries
• The remote work environment encourages flexibility and work-life balance

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The fully remote work environment at Nexford University offers candidates the opportunity to work from anywhere and enjoy a flexible schedule.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the CEO and other stakeholders

Key Assessment Areas:

• Technical skills and knowledge of AI-enabled sales and marketing tech stacks
• Cross-functional leadership and collaboration skills
• Problem-solving and process improvement abilities
• Alignment with company mission and values

Application Tips:

• Highlight relevant experience in marketing operations, growth ops, or revenue performance roles
• Demonstrate a strong understanding of B2C funnel metrics and AI tools
• Showcase examples of tech-enabled process improvements and productivity gains
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role

ATS Keywords: Marketing Operations, Growth Operations, AI Tools, Sales Performance, Cross-Functional Leadership, Project Management, B2C Metrics, Process Improvement, Collaboration Tools, Automation, Tech-Enabled Innovation, Market Coordination, Lead Scoring, Conversion Optimization, Strategic Planning, Feedback Loops

ASSUMPTION: The interview process at Nexford University is designed to assess candidates' technical skills, leadership abilities, and cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• AI-enabled sales and marketing tech stacks (e.g., HubSpot, Marketo, Salesforce)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
• Data visualization and analytics tools (e.g., Tableau, Power BI, Google Analytics)

ASSUMPTION: Candidates should have experience with relevant marketing, sales, and project management tools, as well as a willingness to learn and adapt to new technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Data-Driven Decisions
• Student-Centric Approach
• Global Perspective
• Continuous Learning

Work Style:

• Remote and flexible work environment
• Collaborative and cross-functional teams
• Data-driven and results-oriented culture
• Focus on continuous improvement and experimentation

Self-Assessment Questions:

• How do you stay up-to-date with the latest AI tools and trends in marketing and sales?
• Can you provide an example of a time when you drove cross-functional collaboration to improve a process or outcome?
• How do you balance the need for global consistency with the need for local execution in a remote work environment?

ASSUMPTION: Candidates should assess their fit with Nexford University's company values and work style, as well as their ability to thrive in a remote, global work environment.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced, growing organization
• Balancing local execution with global consistency in a remote work environment
• Keeping up with the latest AI tools and trends in marketing and sales
• Driving adoption and integration of new technologies across cross-functional teams

ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.

📈 Similar Roles Comparison

• This role is similar to a Growth Operations Manager or Marketing Operations Manager in other industries, but with a focus on education and a strong emphasis on AI and data-driven decision-making
• Unlike traditional marketing or sales roles, this position requires a high degree of operational rigor and process improvement expertise
• Career progression may include roles such as Director of Growth Operations, VP of Marketing, or Chief Marketing Officer

ASSUMPTION: Candidates should research similar roles in other industries to better understand the unique aspects of this position and potential career growth opportunities.

📝 Sample Projects

• Implementing a new CRM system to improve sales and marketing alignment and performance
• Developing and optimizing a lead scoring model using AI to improve lead quality and conversion rates
• Streamlining marketing and sales workflows using automation and AI to reduce manual effort and improve productivity

ASSUMPTION: Candidates should be prepared to discuss specific projects or initiatives they have led that demonstrate their skills and experience in marketing operations, growth ops, or revenue performance.

❓ Key Questions to Ask During Interview

• How does Nexford University plan to leverage AI and data-driven decision-making to enhance learning outcomes and grow the business?
• Can you describe the company's approach to cross-functional collaboration and how this role fits into that structure?
• How does Nexford University support the professional development and growth of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does Nexford University foster a culture of innovation and experimentation in a remote work environment?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the company's mission and values, as well as their understanding of the role and its responsibilities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of tech-enabled process improvements and productivity gains you have achieved in previous roles
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.