Marketing Operations Specialist

📌 Core Information

🔹 Job Title: Marketing Operations Specialist

🔹 Company: Scale Army Careers

🔹 Location: Fully Remote (PST)

🔹 Job Type: Part-Time (Potential for Full-Time)

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Hands-on execution of marketing campaigns primarily using Marketo
• Setting up campaign types: webinars, lead nurturing, paid ads, content programs
• Managing technical campaign components: list imports, workflows, assets
• Collaborating with marketing teams to gather requirements and meet deadlines
• Troubleshooting and resolving campaign issues promptly

ASSUMPTION: This role is part-time with potential for full-time growth, focusing on Marketo campaign execution and optimization.

📋 Key Responsibilities

✅ Set up and manage marketing programs in Marketo and other tools, including webinars, ad programs, nurturing sequences, and list imports

✅ Collaborate with marketing teams to triage incoming requests, gather campaign requirements, and manage execution to meet deadlines

✅ Troubleshoot and resolve issues within active campaigns to ensure timely execution and optimal performance

✅ Provide ongoing optimization recommendations to improve efficiency and effectiveness of global campaign templates, workflows, and assets

✅ Support additional strategic marketing projects as needed

ASSUMPTION: This role requires a strong attention to detail, problem-solving skills, and the ability to communicate technical solutions to non-technical stakeholders.

🎯 Required Qualifications

Education: Not specified (Assumed: Bachelor's degree in Marketing, Business, or a related field)

Experience: 1-2 years of experience working with Marketo in a marketing environment

Required Skills:

• Proficient in building and executing varied Marketo programs
• Strong attention to detail and problem-solving skills
• Aptitude for learning and navigating web-based marketing technologies
• Proven ability to work independently while collaborating with global teams
• Excellent communication skills, able to explain technical solutions to non-technical stakeholders

Preferred Skills:

• Experience with additional marketing automation tools
• Familiarity with global marketing campaign best practices

ASSUMPTION: While not explicitly stated, a Bachelor's degree in a relevant field is assumed for this role.

💰 Compensation & Benefits

Salary Range: $1,500 - $2,000 per month (Assumed: Part-time, pro-rated for full-time equivalent)

Benefits:

• Not specified (Assumed: Standard benefits package for full-time employees, if role becomes full-time)

Working Hours: 9 AM - 5 PM PST (Assumed: Flexible, with core hours required for team collaboration)

ASSUMPTION: The salary range is estimated based on industry standards for part-time marketing operations specialists with 1-2 years of experience. Benefits are assumed to be standard for full-time employees, if the role becomes full-time.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (Assumed: Small to mid-sized company, with a focus on agility and growth)

Founded: 2021 (Assumed: Young, fast-growing company)

Company Description:

• Specializes in remote hiring for marketing roles in the U.S., paid in USD
• Focuses on connecting talented people around the world with clear, vetted job opportunities
• Offers expert review and quick application feedback, with a 72-hour response time

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: careers.scalearmy.com

ASSUMPTION: As a young, fast-growing company, Scale Army Careers prioritizes agility, innovation, and global talent.

📊 Role Analysis

Career Level: Entry to Mid-Level (Assumed: Based on experience level and role responsibilities)

Reporting Structure: Reports directly to the Marketing Manager (Assumed: Based on role responsibilities)

Work Arrangement: Fully Remote (Assumed: Based on job listing)

Growth Opportunities:

• Potential for full-time employment
• Expansion of responsibilities based on performance and company growth
• Opportunities to work with diverse global teams and learn from experienced marketing professionals

ASSUMPTION: This role offers growth opportunities as the company expands and the marketing team evolves.

🌍 Location & Work Environment

Office Type: Fully Remote (Assumed: Based on job listing)

Office Location(s): Not specified (Assumed: Global, with a focus on remote collaboration)

Geographic Context:

• Candidates can work from anywhere with a stable internet connection
• Time zones may vary, with a focus on coordinating with PST-based teams
• Opportunities to collaborate with diverse global teams

Work Schedule: 9 AM - 5 PM PST (Assumed: Flexible, with core hours required for team collaboration)

ASSUMPTION: The fully remote work environment offers flexibility and the opportunity to work with global teams.

💼 Interview & Application Insights

Typical Process:

• Fill in the application form
• Record a video showcasing your skill sets

Key Assessment Areas:

• Marketo proficiency and campaign execution skills
• Attention to detail and problem-solving abilities
• Communication and collaboration skills
• Adaptability and learning aptitude for web-based marketing technologies

Application Tips:

• Highlight relevant Marketo experience and campaign successes in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company mission
• Prepare a video that showcases your skills, attention to detail, and problem-solving approach

ATS Keywords: Marketo, Marketing Campaigns, Webinars, Lead Nurturing, Ad Campaigns, Problem Solving, Attention to Detail, Communication, Collaboration, Technical Skills, Web-Based Technologies, Campaign Optimization, Execution, Troubleshooting, Project Support, Independent Work

ASSUMPTION: The application process prioritizes practical skills and problem-solving abilities, with a focus on Marketo proficiency.

🛠️ Tools & Technologies

• Marketo
• Additional marketing automation tools (Assumed: Based on preferred skills)

ASSUMPTION: The primary tool for this role is Marketo, with opportunities to work with additional marketing automation tools based on company needs and growth.

👔 Cultural Fit Considerations

Company Values:

• Remote hiring done right
• Real jobs, vetted by real experts
• For candidates who want to grow their careers

Work Style:

• Agile and innovative, with a focus on global talent
• Collaborative, with a strong emphasis on communication and teamwork
• Focused on clear, vetted job opportunities with quick application feedback

Self-Assessment Questions:

• Do you have a strong attention to detail and problem-solving skills?
• Are you comfortable working independently and collaborating with global teams?
• Can you explain technical marketing automation concepts clearly to non-technical team members?

ASSUMPTION: Scale Army Careers values candidates who are detail-oriented, collaborative, and able to communicate technical concepts effectively.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Troubleshooting technical issues and finding solutions promptly
• Adapting to a fully remote work environment and global team dynamics
• Keeping up with industry trends and best practices in marketing automation

ASSUMPTION: This role may present challenges in managing multiple campaigns, troubleshooting technical issues, and adapting to a fully remote work environment.

📈 Similar Roles Comparison

• Marketing Coordinator - Focuses more on content creation and campaign strategy
• Marketing Automation Specialist - More technical role, focusing on marketing automation platform configuration and management
• Marketing Campaign Manager - Oversees campaign strategy, execution, and performance analysis

ASSUMPTION: This role differs from similar positions in its focus on Marketo campaign execution and optimization, with opportunities for growth and expansion of responsibilities.

📝 Sample Projects

• Managing a global webinar campaign in Marketo, including list imports, workflows, and asset management
• Optimizing a lead nurturing sequence to improve engagement and conversion rates
• Troubleshooting and resolving technical issues within active ad campaigns to ensure optimal performance

ASSUMPTION: Sample projects for this role involve hands-on Marketo campaign execution, optimization, and troubleshooting.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this role fit into the overall marketing strategy and team structure?
• What opportunities are there for growth and expansion of responsibilities within the marketing team?
• How does the company support work-life balance for remote employees?
• What are the most important qualities for success in this role, according to the team?

ASSUMPTION: Key interview questions focus on role challenges, team dynamics, growth opportunities, work-life balance, and success factors.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.ashbyhq.com/Scale%20Army%20Careers/5cac69dd-eaa2-46de-8fd7-f2067bf547b2
• Highlight relevant Marketo experience and campaign successes in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company mission
• Prepare a video that showcases your skills, attention to detail, and problem-solving approach
• Follow up with the hiring manager within 72 hours of submission, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.