📌 Core Information
🔹 Job Title: Marketing Operations Specialist
🔹 Company: Customer.io
🔹 Location: Americas Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 2-4 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building robust no-code automations to power core marketing and sales workflows
- Administering and troubleshooting the tech stack for optimal data flow and accessibility
- Integrating new platforms into the tech stack and connecting systems via APIs
- Maintaining data integrity and analytics to improve overall marketing operational efficiency
- Collaborating with multiple teams to ensure marketing efforts support overall business objectives
ASSUMPTION: This role requires a strong technical background with a focus on automation, data handling, and integration. The ideal candidate will have experience in marketing operations or a related field and be comfortable working with various tools and platforms.
📋 Key Responsibilities
✅ Build Robust No-Code Automations: Own the design and implementation of multi-step automations that power core marketing and sales workflows using tools like Customer.io, Salesforce Flows, and N8n
✅ Tech Stack Administration: Ensure seamless functionality across all platforms for optimal data flow and accessibility, including tools like Salesforce, Salesloft, Customer.io, Snowflake, Google Analytics, Airtable, Zapier, and N8n
✅ New Tool Integration: Lead the implementation and integration of new platforms into the tech stack, connecting systems via APIs, mapping data fields, and configuring sync logic
✅ Data Analytics and Data Integrity: Maintain rigorous data analysis and auditing practices to uphold data integrity, implementing and refining processes and integrations to improve overall marketing operational efficiency
✅ Work Collaboratively with multiple teams: Collaborate closely with the sales, product, customer success, and other marketing teams to ensure marketing efforts support overall business objectives
ASSUMPTION: The role requires strong problem-solving skills, attention to detail, and the ability to work independently and collaboratively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field or equivalent experience
Experience: 2-4 years in Revenue Operations, Marketing Operations, CX Operations, or Sales Operations, ideally at a B2B SaaS company
Required Skills:
- Proven experience in CRM and database management systems (e.g., Salesforce, Snowflake)
- Strong proficiency in integration architecture and process building
- Demonstrated capability in handling integrations, including APIs, webhooks, no-code automators (such as Zapier, N8n, Postman)
- Strong problem-solving skills with a history of using automation to address complex issues
- Experience in data handling, including analytics, database management, and SQL
- Ability to independently manage projects and contribute to team goals while maintaining detailed documentation and adhering to internal project management methodologies
- Experience in managing Google Analytics and other similar web analytics tools
Preferred Skills:
- AI proficiency: Regularly use AI to support technical work and understand where AI is the right solution to solve business needs
- Script writing for operational tasks: Write lightweight, purpose-built scripts to automate one-off or recurring tasks
ASSUMPTION: The ideal candidate will have a strong technical background with a focus on automation, data handling, and integration. Experience in marketing operations or a related field is preferred, along with the ability to work independently and collaboratively with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $110,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment
Benefits:
- Unlimited PTO
- 16 weeks paid parental leave
- 100% paid insurance premiums for you and your dependents
- 401k retirement matching - up to 5% dollar-for-dollar match to retirement contributions
- $1,500 annual healthy lifestyle budget
- $250/monthly Remote Work Stipend
- $300/month co-working space rental reimbursement
- $2,000/yearly professional education budget
- $1,500 home office budget
- One month sabbatical after five years at Customer.io
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on the information given in the job listing. However, it is always recommended to verify the salary range with the employer directly.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on customer engagement and behavioral messaging
Company Size: 201-500 employees, which means the company is large enough to offer numerous opportunities for growth and collaboration but still small enough for employees to have a significant impact on the organization
Founded: 2012, with a history of steady growth and innovation in the customer engagement space
Company Description:
- Customer.io creates personalized customer journeys that engage and convert with their versatile customer engagement platform
- The platform enables users to deliver meaningful interactions across mobile and web using email, in-app messages, SMS, and push notifications
- Customer.io is designed to help users scale, flex, and innovate at their own pace, with a platform that seamlessly integrates with the tools they use every day
Company Specialties:
- Marketing
- Analytics
- Customer retention
- User retention
- Email marketing
- Email
- SMS
- Push notifications
- Lifecycle marketing
- Customer engagement
- Remote work
- In-app messages
- CDP
- Customer data
- Marketing automation
- Customer data platform
- Behavioral messaging
Company Website: customer.io
ASSUMPTION: Customer.io is a well-established company with a strong focus on innovation and customer engagement. They offer a comprehensive benefits package and a remote-friendly work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing operations team and the broader organization
Reporting Structure: The Marketing Operations Specialist will report directly to the Head of Marketing Operations and work closely with the Growth and RevOps teams
Work Arrangement: Remote OK, with the option to work from a co-working space if desired
Growth Opportunities:
- Potential to advance to a senior or management role within the marketing operations team
- Opportunities to collaborate with cross-functional teams and contribute to the overall success of the organization
- Access to professional development resources and a $2,000/yearly professional education budget
ASSUMPTION: This role offers significant opportunities for growth and development within the marketing operations team and the broader organization. The ideal candidate will be proactive, self-motivated, and eager to take on new challenges and responsibilities.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the option to work from a co-working space if desired
Office Location(s): Americas Remote
Geographic Context:
- The Americas Remote location allows for flexibility and work-life balance, with the ability to work from anywhere in the Americas time zones
- The company is headquartered in Portland, Oregon, with a strong presence in the tech industry
- The remote work arrangement promotes diversity and inclusion, allowing the company to attract talent from a wide range of backgrounds and locations
Work Schedule: Full-time, with unlimited PTO and a flexible work schedule that prioritizes results over hours worked
ASSUMPTION: The remote-friendly work environment at Customer.io offers flexibility and work-life balance, with the opportunity to work from anywhere in the Americas time zones. The company prioritizes results over hours worked and offers unlimited PTO to support a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- 30-minute video call with a Recruiter
- 45-minute video call with the Hiring Manager
- Take Home Assignment
- Assignment Review Call with two potential team members
- Final Interview (tentative)
Key Assessment Areas:
- Technical skills and proficiency in marketing operations tools and platforms
- Problem-solving skills and the ability to think critically about complex issues
- Collaboration and communication skills, with the ability to work effectively with cross-functional teams
- Adaptability and the ability to thrive in a fast-paced, dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to automation, data handling, and integration in your interview
- Demonstrate your understanding of the company and the role by asking thoughtful questions during the interview process
ATS Keywords: Marketing Operations, Automation, Data Integrity, CRM Management, API Integrations, Data Analytics, Project Management, Problem Solving, No-Code Workflows, Collaboration, Technical Proficiency, Script Writing, Adaptability, Continuous Improvement, AI Proficiency, Database Management, Web Analytics
ASSUMPTION: The interview process at Customer.io is designed to assess the technical skills and cultural fit of candidates. The ideal candidate will have a strong technical background, excellent problem-solving skills, and the ability to thrive in a fast-paced, dynamic environment.
🛠️ Tools & Technologies
- Customer.io
- Salesforce
- Salesloft
- Snowflake
- Google Analytics
- Airtable
- Zapier
- N8n
- Postman
ASSUMPTION: The tools and technologies listed are the primary platforms used by Customer.io for marketing operations, data management, and analytics. The ideal candidate will have experience with these tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Empathy: Customer.io prioritizes empathy in all aspects of their business, from customer interactions to internal team dynamics
- Transparency: The company values open and honest communication, with a focus on building trust and fostering a culture of transparency
- Responsibility: Customer.io encourages employees to take ownership of their work and contribute to the overall success of the organization
- Awkwardness: The company embraces awkwardness as a source of innovation and growth, encouraging employees to take risks and challenge the status quo
Work Style:
- Customer.io values a results-driven work environment, with a focus on outcomes rather than hours worked
- The company prioritizes flexibility and work-life balance, with unlimited PTO and a remote-friendly work environment
- Customer.io fosters a culture of collaboration and teamwork, with a strong emphasis on cross-functional collaboration and communication
Self-Assessment Questions:
- How do you approach building and maintaining customer-centric automations that align with the company's values and goals?
- How do you balance the need for efficiency with the desire to create meaningful, personalized customer experiences?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced, dynamic environment?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Customer.io, demonstrating a deep understanding of the company's values and a commitment to fostering a positive, inclusive work environment.
⚠️ Potential Challenges
- The role requires a strong technical background and the ability to work independently and collaboratively with cross-functional teams
- The fast-paced, dynamic nature of the role may present challenges for candidates who prefer a more structured or predictable work environment
- The remote-friendly work environment may present challenges for candidates who prefer a traditional office setting
- The role may require occasional travel for team meetings or company events
ASSUMPTION: The ideal candidate for this role will be comfortable working independently and collaboratively in a fast-paced, dynamic environment. They will also be comfortable working remotely and may be required to travel occasionally for team meetings or company events.
📈 Similar Roles Comparison
- Compared to other marketing operations roles, this position places a strong emphasis on automation, data handling, and integration
- Customer.io is a well-established company with a strong focus on innovation and customer engagement, offering a comprehensive benefits package and a remote-friendly work environment
- This role offers significant opportunities for growth and development within the marketing operations team and the broader organization
ASSUMPTION: The ideal candidate for this role will have experience in marketing operations or a related field and be comfortable working independently and collaboratively in a fast-paced, dynamic environment.
📝 Sample Projects
- Building a no-code workflow to automate the onboarding process for new customers
- Integrating a new marketing automation platform into the existing tech stack
- Analyzing customer data to identify trends and optimize marketing campaigns
ASSUMPTION: The sample projects listed are intended to illustrate the types of tasks and responsibilities associated with the Marketing Operations Specialist role at Customer.io. The ideal candidate will have experience with similar projects and be comfortable taking on new challenges and responsibilities.
❓ Key Questions to Ask During Interview
- How does the marketing operations team collaborate with other departments to ensure marketing efforts align with overall business objectives?
- What are the most pressing challenges facing the marketing operations team, and how can this role help address them?
- How does Customer.io support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Customer.io foster a culture of innovation and continuous improvement within the marketing operations team?
ASSUMPTION: The ideal candidate for this role will be proactive, self-motivated, and eager to take on new challenges and responsibilities. They will also be comfortable working independently and collaboratively in a fast-paced, dynamic environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process, which may include a take-home assignment and multiple video calls with the Recruiter, Hiring Manager, and potential team members
- Follow up with the Recruiter after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
