📌 Core Information
🔹 Job Title: Marketing Operations Specialist - Digital Demand Generation & Growth Marketing (f/m/div)
🔹 Company: Infineon Technologies
🔹 Location: Porto, Portugal
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving regional lead management initiatives and optimizing global lead processes for Direct Sales
- Exploring new ways to integrate Lead Management into Infineon's Direct Sales process
- Implementing new global Lead Management processes
- Collaborating with cross-functional teams, including Sales, Marketing, Analytics, and IT
ASSUMPTION: This role requires a proactive and innovative mindset, with a strong focus on driving results and improving processes.
📋 Key Responsibilities
✅ Run the tool that supports day-to-day business through initiatives and exchange with the global Sales community of Infineon
✅ Explore new ways of integrating Lead Management in the Infineon Direct Sales process
✅ Bring global programs on the way that drive lead qualification and sales conversion
✅ Work on strategies that completely re-think Lead Management at Infineon from the ground up, focusing on the end-to-end process, technology, and Sales behavior
✅ Spearhead the implementation of the new global Lead Management processes
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Degree in International Business, Business Administration, Sales & Marketing Management, or similar field of studies
Experience: At least 2 years of experience in Consulting, Digital Marketing, or Sales operations
Required Skills:
- Strong understanding of sales operations and the ability to design, implement, and manage sales processes that drive results
- First-hand exposure to Business Development and Process Management in environments like B2B, B2C, SaaS, or D2C
- Advanced proficiency in PowerPoint
- Team player mindset with a strong ability to collaborate with cross-functional teams
- Fluency in English (mandatory)
Preferred Skills:
- Experience working with digital organizational processes and customer journey
- Exposure to Sales Teams or Inside Sales in any form
ASSUMPTION: While not explicitly stated, having experience with CRM systems and marketing automation tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (estimated based on market research for similar roles in Portugal)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Portugal. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Semiconductor Manufacturing, with a focus on power systems and IoT
Company Size: 10,001+ employees, providing a large and diverse work environment
Founded: 1983, with a rich history in driving innovation and growth
Company Description:
- Infineon Technologies is a global leader in semiconductor solutions for power systems and IoT
- Committed to driving decarbonization and digitalization through innovative products and solutions
- Offers a dynamic and inclusive work environment, with opportunities for professional growth and development
Company Specialties:
- Energy Efficiency
- Mobility
- Security
- Decarbonization and digitalization
- Internet of Things
Company Website: www.infineon.com
ASSUMPTION: Infineon Technologies is a large, global company with a strong focus on innovation and sustainability. This role offers an opportunity to contribute to the company's mission and make a significant impact on its growth.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports to the Lead Management Team within the Digital Customer Interfaces (DCI) Engagement Marketing team
Work Arrangement: On-site, with opportunities for collaboration with global teams
Growth Opportunities:
- Potential to take on more responsibilities and advance within the team or the broader organization
- Opportunities to work on global projects and gain international experience
- Access to professional development and training programs
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and skill development.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space in Porto, Portugal
Office Location(s): Porto, Portugal
Geographic Context:
- Porto is the second-largest city in Portugal, known for its rich history, vibrant culture, and beautiful architecture
- The city offers a high quality of life, with a mild climate, delicious food, and friendly locals
- Porto is well-connected by public transportation and has a growing startup ecosystem
Work Schedule: Full-time, with flexible hours and a focus on results
ASSUMPTION: Porto offers a unique blend of history, culture, and innovation, providing an ideal environment for this role and its focus on driving digital transformation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Problem-solving skills and ability to think critically
- Collaboration and teamwork skills
- Communication and presentation skills
- Understanding of sales operations and lead management processes
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Infineon Technologies and the role to demonstrate your understanding of the company and its mission
ATS Keywords: Digital Demand Generation, Lead Generation, Growth Marketing, Sales Operations, Business Development, Process Management, Customer Journey, Collaboration, Critical Thinking, Presentation Skills, Team Player, Proactive, Detail-Oriented, Innovation, Sales, Marketing
ASSUMPTION: Infineon Technologies uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: While not explicitly stated, experience with CRM systems and marketing automation tools would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Performance
- Trust
- Responsibility
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Dynamic and adaptable to change
Self-Assessment Questions:
- Do you thrive in a collaborative and dynamic work environment?
- Are you results-driven and focused on continuous improvement?
- Do you have strong communication and presentation skills?
ASSUMPTION: Infineon Technologies values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and ideas to the table.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment, with a focus on driving results and continuous improvement
- Collaborating with global teams and stakeholders, requiring strong communication and project management skills
- Adapting to change and embracing new technologies and processes
- Managing multiple priorities and deadlines, with a focus on prioritizing and executing on high-impact initiatives
ASSUMPTION: These challenges are inherent to a role focused on driving digital transformation and require a proactive and adaptable mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on driving regional lead management initiatives and optimizing global lead processes for Direct Sales within Infineon Technologies
- Similar roles in other organizations may focus on different aspects of lead management, such as lead qualification, lead scoring, or lead nurturing
- Career paths in lead management can vary depending on the organization's structure and priorities
ASSUMPTION: While this role is unique in its focus, it shares many similarities with other lead management roles in terms of required skills and qualifications.
📝 Sample Projects
- Developing and implementing a regional lead management initiative to drive lead conversion and sales growth
- Optimizing global lead processes to improve lead quality and sales efficiency
- Collaborating with cross-functional teams to design and implement new global Lead Management processes
ASSUMPTION: These sample projects are representative of the types of initiatives and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital Customer Interfaces (DCI) Engagement Marketing team?
- How does this role fit into the broader organization and contribute to Infineon Technologies' mission and goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Infineon Technologies support the professional growth and development of its employees?
- What are the key challenges facing the Lead Management team, and how can this role contribute to addressing them?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the organization, helping you make an informed decision about your fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Infineon Technologies careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on sales operations, lead management, and digital marketing
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Infineon Technologies and the role to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager, Rita Costa, after one week if you have not heard back about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
