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Senior Content and Channel Marketing Specialist (f/m/div)

Infineon
Full-time
On-site
Porto Alegre, Rio Grande do Sul, Brazil

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Content and Channel Marketing Specialist

πŸ”Ή Company: Infineon Technologies

πŸ”Ή Location: Porto, Portugal

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 13, 2025

πŸ”Ή Experience Level: Mid-level (3-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Collaborating with cross-functional teams to create engaging content for marketing and technical documentation
  • Managing content pipelines and contributing to digital marketing KPIs
  • Repurposing content for different channels and formats
  • Working independently and collaboratively in a fast-paced environment

ASSUMPTION: This role requires a strong balance of creativity and organization, with the ability to adapt content to various channels and audiences.

πŸ“‹ Key Responsibilities

βœ… Collaborate with product owners to bring product information into different content formats for social media and email channels

βœ… Support content management pipeline for marketing

βœ… Contribute to digital marketing KPIs through channel and content

βœ… Define and execute concepts to repurpose content in other content formats

ASSUMPTION: The role involves a mix of strategic planning and tactical execution, requiring strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Electronics, Technical Writing, English, Communications, or a related field

Experience: 3 to 5 years of experience in content writing and channel marketing

Required Skills:

  • Excellent copywriting skills with the ability to tailor content to channel requirements
  • Strong technical writing and editing skills, with the ability to write clear and concise documentation
  • Excellent written and verbal communication skills
  • Ability to work independently and collaboratively in a fast-paced, deadline-driven environment
  • Fluency in English

Preferred Skills:

  • Familiarity with digital marketing tools and platforms
  • Experience in the semiconductor industry

ASSUMPTION: While not explicitly stated, experience with digital marketing tools and familiarity with the semiconductor industry would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated based on market research for mid-level marketing roles in Portugal)

Benefits:

  • Health insurance
  • Retirement savings plan
  • Employee discounts
  • Flexible working hours

Working Hours: Full-time (40 hours/week), with flexible hours

ASSUMPTION: The salary range is estimated based on market research for mid-level marketing roles in Portugal. Actual salary may vary based on experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Semiconductor Manufacturing. Infineon Technologies is a global leader in semiconductor solutions for power systems and IoT, enabling game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT.

Company Size: 10,001+ employees. As a large organization, Infineon offers diverse career opportunities and a structured work environment.

Founded: 1999. Infineon was founded as a spin-off of Siemens AG and has since grown into a global semiconductor powerhouse.

Company Description:

  • Infineon Technologies is committed to driving decarbonization and digitalization through its innovative semiconductor solutions
  • The company offers a supportive work environment that celebrates individuality and empowers employees to reach ambitious goals
  • Infineon is an equal opportunity employer, committed to diversity and inclusion

Company Specialties:

  • Energy Efficiency
  • Mobility
  • Security
  • Decarbonization and digitalization
  • Internet of Things

Company Website: www.infineon.com

ASSUMPTION: Infineon's commitment to sustainability and innovation creates an exciting work environment for professionals looking to make a positive impact.

πŸ“Š Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and development within the marketing department and the broader organization.

Reporting Structure: The Senior Content and Channel Marketing Specialist will report to the Marketing Manager and collaborate with cross-functional teams, including product owners, engineers, and other marketing specialists.

Work Arrangement: On-site, with flexible working hours. The role may require occasional travel for events and meetings.

Growth Opportunities:

  • Progression to a management role within the marketing department
  • Expansion into other areas of marketing or related fields, such as product management or business development
  • International assignments, as Infineon operates globally

ASSUMPTION: The role offers strong growth potential, both within the marketing department and across the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities

Office Location(s): Porto, Portugal

Geographic Context:

  • Porto is the second-largest city in Portugal, known for its rich history, vibrant culture, and beautiful architecture
  • The city offers a high quality of life, with a mild climate, excellent healthcare, and a strong education system
  • Porto is home to a thriving tech industry, with numerous startups and established companies

Work Schedule: Full-time (40 hours/week), with flexible hours and occasional overtime as needed

ASSUMPTION: The Porto office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and team members
  • Final interview with the marketing director or another senior leader

Key Assessment Areas:

  • Writing and editing skills
  • Understanding of digital marketing and content marketing
  • Ability to work independently and collaboratively
  • Cultural fit and alignment with Infineon's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences
  • Provide examples of your writing and editing work, demonstrating your ability to adapt content to different channels and audiences
  • Prepare questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Content marketing, channel marketing, technical writing, editing, digital marketing, collaboration, independence, fast-paced environment, fluency in English

ASSUMPTION: The interview process will focus on assessing your writing and editing skills, as well as your cultural fit and alignment with Infineon's values.

πŸ› οΈ Tools & Technologies

  • Content management systems (e.g., WordPress, Drupal)
  • Marketing automation tools (e.g., HubSpot, Marketo)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: Familiarity with these tools and technologies is not required but would be beneficial for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Performance
  • Trust
  • Respect
  • Responsibility

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on delivering high-quality work
  • Adaptable and able to work in a fast-paced environment

Self-Assessment Questions:

  • Do you thrive in a collaborative and fast-paced work environment?
  • Are you able to adapt your writing style to different channels and audiences?
  • Do you share Infineon's commitment to driving decarbonization and digitalization through innovative semiconductor solutions?

ASSUMPTION: Infineon values candidates who are collaborative, results-driven, and adaptable, with a strong commitment to the company's mission and values.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Adapting to a large, global organization with a structured work environment
  • Working with cross-functional teams, requiring strong communication and collaboration skills
  • Occasional travel for events and meetings

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven mindset.

πŸ“ˆ Similar Roles Comparison

  • Compared to other content marketing roles, this position places a stronger emphasis on technical writing and editing skills
  • In the semiconductor industry, content marketing roles often require a strong understanding of technical concepts and the ability to adapt content to various audiences
  • Career progression may involve moving into management roles within marketing or expanding into other areas of the business

ASSUMPTION: This role offers a unique blend of content marketing and technical writing, with strong growth potential within the organization.

πŸ“ Sample Projects

  • Developing a content marketing strategy for a new product launch, including social media, email, and blog content
  • Repurposing technical documentation for marketing purposes, ensuring clarity and accessibility for non-technical audiences
  • Creating a series of blog posts or articles on emerging trends in the semiconductor industry, demonstrating thought leadership and expertise

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader marketing strategy for the Automotive division?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Infineon support the professional development and growth of its marketing team members?
  • What are the most challenging aspects of working in a large, global organization like Infineon?
  • How does Infineon foster a culture of innovation and collaboration within its marketing department?

ASSUMPTION: These questions demonstrate your interest in the role and the company, while also providing valuable insights into the work environment and career growth opportunities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on writing and editing samples
  • Prepare for the interview by researching Infineon's products, services, and industry trends, as well as practicing common interview questions and your responses
  • Follow up with the hiring manager, Carla Almeida, after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.