🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Porto Alegre, Brazil (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
Key aspects of this role include:
ASSUMPTION: This role requires a high level of expertise in Google Ads campaign management and a strong analytical background to drive performance and growth.
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and shifting priorities.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a proven track record in Google Ads campaign management and a strong analytical background are most likely to succeed in this role.
Salary Range: Based on industry standards for a Senior Performance Marketing Manager role with 5-10 years of experience in the advertising services industry, the estimated salary range is $120,000 - $160,000 USD per year. This range may vary depending on factors such as experience, skills, and market conditions.
Benefits:
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and market conditions.
Industry: Launch Potato operates in the advertising services industry, focusing on connecting advertisers to customers throughout the consumer journey, from awareness to consideration to purchase.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration while maintaining a relatively flat organizational structure.
Founded: Launch Potato was founded in 2014, with a mission to help customers discover new products and services that improve their lives through its brands and technologies.
Company Description:
Company Specialties:
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse, international team and entrepreneurial culture contribute to its success in the advertising services industry.
Career Level: This role is a senior-level position, requiring a high degree of expertise and autonomy in managing Google Ads campaigns and driving performance and growth.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Head of Paid Media and collaborates cross-functionally with internal stakeholders, including business leads, account managers, and the yield team.
Work Arrangement: This role is remote, with flexible scheduling to accommodate work-life balance and collaboration with the global team.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in performance marketing and Google Ads campaign management.
Office Type: Remote work environment with a global team
Office Location(s): Porto Alegre, Brazil (remote)
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate remote work
ASSUMPTION: The remote work environment and flexible scheduling provide a high degree of autonomy and work-life balance for employees.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, organizational skills, problem-solving, growth mindset, adaptability, competitive research, subject matter expertise
ASSUMPTION: Launch Potato's application process is designed to assess candidates' technical skills and cultural fit for the role and the company.
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in the performance marketing field.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Launch Potato's entrepreneurial culture values autonomy, collaboration, and a growth mindset, making it an ideal fit for candidates with a strong performance marketing background and a passion for driving results.
ASSUMPTION: The potential challenges of this role require strong self-management skills, adaptability, and a growth mindset to succeed.
ASSUMPTION: Candidates with a strong background in Google Ads campaign management and a passion for driving performance and growth are well-suited to this role compared to similar positions in the industry.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning and execution to optimization and analysis.
ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.