📌 Core Information
🔹 Job Title: Marketing Operations Specialist
🔹 Company: Wellmark, Inc.
🔹 Location: Des Moines, Iowa
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Enabling marketing and corporate communications capabilities across the organization
- Supporting operational backbone of the Marketing function
- Collaborating with business and technology teams to identify capability gaps
- Guiding implementation efforts for high-performing, insight-driven marketing strategies
ASSUMPTION: This role requires a strong understanding of marketing and MarTech, as well as the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Identify marketing and corporate communications capability gaps and opportunities
✅ Coordinate and facilitate conversations with business and technology teams
✅ Gather, analyze, and define value metrics in support of business cases
✅ Collaborate with cross-functional teams to execute product roadmaps and iterate quickly
✅ Monitor production support metrics to identify opportunities for efficiencies or enhancements
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in related field or direct and equivalent experience
Experience: 3+ years of experience in marketing and MarTech, systems administration, or related experience
Required Skills:
- Adobe Experience Cloud and Microsoft. Technical aptitude to learn new software quickly
- Experience combining technical expertise with knowledge of operational business processes
- Strong critical thinking and problem-solving skills
- Excellent verbal and written communication skills
- Ability to collaborate with internal and external stakeholders
- Proactive, self-starter with effective time management skills
Preferred Skills:
- Experience working in a health insurance or healthcare-related marketing environment
- Experience working in an agile operating model
ASSUMPTION: While not explicitly stated, experience in a highly regulated industry may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Operations Specialist with 2-5 years of experience in the Des Moines, IA area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee assistance program
Working Hours: 40 hours per week, Monday through Friday, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance. Wellmark is a mutual insurance company owned by its policyholders across Iowa and South Dakota, focusing on health coverage.
Company Size: 1,001-5,000 employees. As a mid-sized company, Wellmark offers a blend of stability and growth opportunities.
Founded: 1939. Wellmark has a rich history and established reputation in the health insurance industry.
Company Description:
- Wellmark is a mutual insurance company owned by its policyholders, focusing on the well-being of its members
- Offers flexible benefit designs, competitive prices, and a large selection of providers
- Provides extensive national and international coverage through the Blue Cross Blue Shield Association
Company Specialties:
- Health Insurance
- Health Management
- Health Improvement
Company Website: http://www.wellmark.com
ASSUMPTION: Wellmark's focus on member well-being and sustainability sets it apart in the health insurance industry.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and career advancement within the Marketing department.
Reporting Structure: This role reports directly to the Marketing Operations Manager and collaborates with various business and technology teams.
Work Arrangement: On-site, with some flexibility for remote work. This role requires regular on-site presence for collaboration and communication with team members.
Growth Opportunities:
- Potential career progression into a Marketing Operations Manager or similar leadership role
- Opportunities to gain experience in various aspects of marketing operations and MarTech
- Chance to work on high-impact projects that drive marketing strategy and improve operational efficiency
ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing department.
🌍 Location & Work Environment
Office Type: Corporate office environment. Wellmark's headquarters is located in Des Moines, Iowa.
Office Location(s): 1331 Grand Ave, PO Box 9232, Des Moines, Iowa 50306, US
Geographic Context:
- Des Moines, Iowa, is the capital and most populous city in the state
- The city offers a mix of urban and suburban living, with a cost of living that is lower than the national average
- Des Moines is known for its vibrant arts and culture scene, as well as its outdoor recreation opportunities
Work Schedule: Standard business hours, Monday through Friday, with some flexibility for remote work
ASSUMPTION: Des Moines, Iowa, offers a high quality of life and affordable cost of living, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Marketing Operations Manager and other team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Technical skills and experience with MarTech and Adobe Experience Cloud
- Problem-solving and critical thinking abilities
- Communication and collaboration skills
- Alignment with Wellmark's company values and culture
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on marketing operations, MarTech, and process development
- Tailor your cover letter to emphasize your fit with Wellmark's company values and culture
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
ATS Keywords: Marketing Operations, MarTech, Adobe Experience Cloud, Systems Administration, Process Development, Agile Methodology, Critical Thinking, Problem Solving, Communication, Collaboration, Health Insurance, Regulatory Standards, Product Development
ASSUMPTION: Wellmark's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit.
🛠️ Tools & Technologies
- Adobe Experience Cloud
- Microsoft Office Suite
- Agile project management tools (e.g., Jira, Asana)
- Marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Member-focused
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Proactive and solutions-oriented
Self-Assessment Questions:
- Do you have a strong commitment to member well-being and putting members first?
- Are you comfortable working in a collaborative, agile environment and adapting to change?
- Do you have a data-driven mindset and enjoy analyzing information to make informed decisions?
- Are you proactive and solutions-oriented, with a strong desire to improve processes and drive results?
ASSUMPTION: Wellmark values candidates who align with their company values and can thrive in a collaborative, agile work environment.
⚠️ Potential Challenges
- Working in a highly regulated industry may require additional compliance and documentation efforts
- Collaborating with various teams may present communication and coordination challenges
- Managing multiple priorities and competing demands may require strong time management and organizational skills
- Working on-site in Des Moines, Iowa, may not be suitable for candidates who prefer remote work or live outside the area
ASSUMPTION: These challenges can be mitigated with strong communication, collaboration, and time management skills.
📈 Similar Roles Comparison
- Marketing Operations Specialist vs. Marketing Operations Manager: The former focuses more on day-to-day operations and process improvement, while the latter is responsible for strategic planning and team leadership
- Marketing Operations Specialist vs. Marketing Analyst: The former focuses on process and system optimization, while the latter focuses on data analysis and reporting
- Career progression: Marketing Operations Specialist → Marketing Operations Manager → Director of Marketing Operations → Vice President of Marketing
ASSUMPTION: This role offers opportunities for career growth and progression within the Marketing department.
📝 Sample Projects
- Developing and implementing a new marketing technology stack to improve operational efficiency
- Streamlining marketing workflows and processes to reduce manual effort and improve accuracy
- Analyzing marketing performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects illustrate the variety of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does Wellmark support the professional development and growth of its employees?
- What are the biggest challenges facing the Marketing department, and how can this role help address them?
- How does Wellmark measure the success of its marketing operations and MarTech initiatives?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills in marketing operations, MarTech, and process development
- Write a cover letter that emphasizes your fit with Wellmark's company values and culture
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
