Marketing Operations Specialist (Hubspot)

📌 Core Information

🔹 Job Title: Marketing Operations Specialist (Hubspot)

🔹 Company: NeoWork

🔹 Location: Medellín, Antioquia, Colombia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Designing and executing automated marketing workflows using HubSpot
• Managing digital touchpoints across various platforms
• Collaborating with internal stakeholders to align messaging and outreach strategies
• Optimizing campaign performance for lead conversion
• Contributing to lead nurturing and conversion efforts

ASSUMPTION: This role requires a strong focus on HubSpot and excellent communication skills to thrive in a fast-paced, remote environment.

📋 Key Responsibilities

✅ Build and manage advanced workflows and email nurture campaigns within HubSpot

✅ Design and implement automated marketing sequences that move leads through the sales funnel

✅ Conduct strategic outbound calls to engage and qualify leads (not a full-day call role)

✅ Respond promptly and professionally to inbound social media messages and inquiries

✅ Track and optimize performance of workflows and campaigns for lead conversion

✅ Collaborate with internal stakeholders to align messaging and outreach strategies

✅ Assist in managing and maintaining a consistent social media presence to support brand awareness

✅ Maintain CRM data hygiene and segmentation strategies in HubSpot

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous optimization to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in marketing operations, with a strong focus on HubSpot

Required Skills:

• Proven ability to create and optimize complex HubSpot workflows and campaigns
• Excellent verbal and written English communication skills (C1 or higher)
• Comfortable making occasional outbound calls to prospects
• Experience responding to social media inquiries in a brand voice
• Understanding of lead nurturing, segmentation, and funnel optimization
• Strong organizational skills and attention to detail
• Self-starter who thrives in a remote, collaborative environment

Preferred Skills:

• Experience with CRM data management and segmentation
• Familiarity with marketing automation tools other than HubSpot
• Basic knowledge of HTML and CSS

ASSUMPTION: Candidates with a proven track record in HubSpot and strong communication skills will excel in this role.

💰 Compensation & Benefits

Salary Range: COP 4,000,000 - 6,000,000 per month (USD 1,200 - 1,800) based on experience and skills. This is an estimate based on market research for mid-level marketing roles in Colombia.

Benefits:

• Remote work flexibility
• Competitive salary and benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time (40 hours/week) with flexible scheduling to accommodate different time zones.

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: NeoWork operates in the technology, information, and internet industry, specializing in operations and animation services for early-stage startups.

Company Size: NeoWork has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: NeoWork was founded in 2017, with a mission to reimagine the BPO industry with a remote-first culture and à la carte services.

Company Description:

• NeoWork is an operations and animation agency that fully embraces the new method of work
• The company specializes in working with early-stage startups to quickly define and build out operations processes
• NeoWork offers a remote-first culture and an à la carte menu of services to fit clients' unique needs

Company Specialties:

• Product Development
• Web Development
• Search Engine Optimization
• Custom Animation
• Graphic Design
• Paid Search

Company Website: neowork.com

ASSUMPTION: NeoWork's focus on early-stage startups and remote work provides an agile and innovative work environment.

📊 Role Analysis

Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth and development within the marketing operations field.

Reporting Structure: The Marketing Operations Specialist will report directly to the Marketing Manager and collaborate with various internal stakeholders.

Work Arrangement: This role is remote-friendly, with flexible scheduling to accommodate different time zones.

Growth Opportunities:

• Expanding skills in marketing automation and CRM management
• Developing leadership skills through team collaboration and mentorship
• Gaining experience in a fast-growing, remote-first company

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing operations field.

🌍 Location & Work Environment

Office Type: Remote-friendly, with no physical office requirement

Office Location(s): NeoWork is headquartered in Miami, Florida, USA, but this role can be performed remotely from Medellín, Antioquia, Colombia.

Geographic Context:

• Medellín is the second-largest city in Colombia, known for its vibrant culture, nightlife, and growing tech industry
• The city offers a high quality of life, with a moderate cost of living compared to other major cities in the region
• Medellín has a humid subtropical climate, with warm temperatures year-round

Work Schedule: Full-time (40 hours/week) with flexible scheduling to accommodate different time zones.

ASSUMPTION: The remote-friendly work environment and flexible scheduling allow for a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment focused on HubSpot and marketing automation
• Final interview with the Marketing Manager

Key Assessment Areas:

• HubSpot expertise and workflow management skills
• Communication and collaboration skills
• Problem-solving and strategic thinking
• Adaptability and cultural fit within a remote work environment

Application Tips:

• Highlight your experience with HubSpot and marketing automation in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills align with NeoWork's mission
• Prepare examples of successful marketing campaigns or workflows you've managed in the past

ATS Keywords: HubSpot, Marketing Automation, Workflow Management, Lead Nurturing, Conversion Optimization, CRM Data Hygiene, Social Media Management, Remote Work, Collaboration, Strategic Thinking

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, communication abilities, and cultural fit within the remote work environment.

🛠️ Tools & Technologies

• HubSpot (primary marketing automation platform)
• CRM (Customer Relationship Management) software
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The candidate should be comfortable using HubSpot and other marketing automation tools, as well as familiarizing themselves with NeoWork's specific tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new ideas and technologies to drive growth
• Collaboration: Working together to achieve common goals
• Adaptability: Thriving in a dynamic and ever-changing environment

Work Style:

• Remote-friendly, with a focus on results and productivity
• Agile and innovative, with a strong emphasis on continuous learning and improvement
• Collaborative and supportive, with a team-oriented approach to problem-solving

Self-Assessment Questions:

• How do you stay organized and manage your time effectively in a remote work environment?
• Can you provide an example of a successful marketing campaign you've managed using HubSpot or another marketing automation tool?
• How do you approach continuous learning and staying up-to-date with the latest marketing trends and best practices?

ASSUMPTION: Candidates who demonstrate strong communication skills, adaptability, and a results-driven work ethic will thrive in NeoWork's remote-friendly, collaborative environment.

⚠️ Potential Challenges

• Managing time zones and coordinating with remote team members
• Adapting to a fast-paced, dynamic work environment
• Balancing multiple priorities and projects simultaneously
• Staying up-to-date with the latest marketing trends and tools

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Marketing Operations Specialist (Hubspot) vs. Marketing Automation Specialist: Both roles focus on marketing automation, but the Marketing Operations Specialist role emphasizes workflow management and lead nurturing, while the Marketing Automation Specialist role may focus more on campaign creation and optimization.
• Industry-specific context: NeoWork's focus on early-stage startups and remote work provides a unique environment for marketing operations professionals to gain experience and grow their careers.
• Career path comparison: This role can serve as a stepping stone to more senior marketing operations or management positions within NeoWork or other organizations.

ASSUMPTION: Candidates should consider their career goals and the specific requirements of each role when comparing similar positions.

📝 Sample Projects

• Developing and optimizing automated email nurture campaigns to improve lead conversion rates
• Managing social media inquiries and maintaining a consistent brand voice across platforms
• Collaborating with internal stakeholders to create and implement targeted marketing campaigns

ASSUMPTION: These sample projects demonstrate the hands-on, strategic nature of the Marketing Operations Specialist role at NeoWork.

❓ Key Questions to Ask During Interview

• How does NeoWork support the professional growth and development of its marketing operations team members?
• Can you describe the typical workflow and collaboration process between the marketing operations team and other departments within NeoWork?
• How does NeoWork ensure a positive and inclusive remote work environment for its employees?
• What are the most significant challenges facing the marketing operations team in the coming months, and how can this role contribute to overcoming them?
• How does NeoWork measure the success of its marketing campaigns and workflows, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience with HubSpot and marketing automation
• Write a compelling cover letter that demonstrates your understanding of the role and how your skills align with NeoWork's mission
• Prepare examples of successful marketing campaigns or workflows you've managed in the past
• Follow up with the NeoWork HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.