📌 Core Information
🔹 Job Title: Marketing Operations & Strategy Lead
🔹 Company: DoorLoop
🔹 Location: Miami Beach, FL
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (Miami, New York City, Tel Aviv)
🚀 Job Overview
Key aspects of this role include:
- Optimizing demand engine and driving marketing-sourced pipeline
- Operationalizing full-funnel performance
- Managing campaign execution systems and marketing tech stack
- Ensuring cross-functional alignment between marketing, sales, and operations
- Contributing to strategic planning and growth initiatives
ASSUMPTION: This role requires a strategic and process-driven mindset, with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Design, build, and document scalable campaign operations infrastructure in HubSpot
✅ Own and optimize lead management frameworks in close collaboration with Sales and RevOps
✅ Drive database health and hygiene by enforcing data standards across systems of record
✅ Build and maintain attribution models and funnel performance dashboards
✅ Drive Account-Based Marketing (ABM) initiatives and execute cross-channel campaigns
✅ Enable cross-functional alignment and go-to-market operations through shared KPIs and process standardization
✅ Contribute to strategic planning and growth initiatives by analyzing marketing performance and supporting campaign forecasting
ASSUMPTION: This role requires a high level of technical proficiency in marketing automation tools, data analysis, and process improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in marketing operations, growth operations, or demand generation at a high-growth SaaS company
Required Skills:
- Expertise in HubSpot and Salesforce
- Strong proficiency in campaign automation, lifecycle orchestration, reporting, and attribution modeling
- Deep understanding of lead scoring, routing, and lifecycle management
- Experience managing and integrating marketing tech stacks
- Proven success maintaining high-quality marketing databases and driving scalable, compliant data processes
- Strong analytical skills with a track record of delivering actionable insights
- Excellent collaboration skills with the ability to influence cross-functional stakeholders
- Strong attention to detail and high quality standards across campaign operations and data integrity
Preferred Skills:
- Builder mindset: scrappy, solutions-oriented, and able to scale processes with limited resources
- Clear communicator with the ability to translate complexity into clarity across technical and non-technical teams
- High ownership mentality, comfort working in ambiguity, and bias toward structured problem solving
- Strategic thinker who connects day-to-day execution with long-term revenue growth
ASSUMPTION: This role requires a unique blend of technical, analytical, and strategic skills, with a strong focus on cross-functional collaboration and process improvement.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Operations & Strategy Lead with 5-10 years of experience in the SaaS industry)
Benefits:
- Unlimited paid time off
- 401(k) with 4% matching and instant vesting
- Full medical, dental, and vision coverage for employees, with 25% coverage for dependents
- $100,000 life insurance policy fully covered by DoorLoop
- Short- and long-term disability insurance fully covered by DoorLoop
- Paid maternity and paternity leave for birth and adoption
- Monthly stipend for work-related expenses
- Best-in-class equipment
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range is based on industry standards for a Marketing Operations & Strategy Lead with 5-10 years of experience in the SaaS industry. The benefits package is competitive and designed to support the well-being and work-life balance of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Property Management Software
Company Size: 201-500 employees (as of 2025)
Founded: 2019
Company Description:
- DoorLoop is property management software built for speed and the smart choice for people who take growth seriously
- With offices in Miami, New York City, and Tel Aviv, DoorLoop is a global company helping property owners and managers move faster, scale smarter, and get real support, real fast
- DoorLoop is proudly People First, with a strong focus on employee satisfaction and company culture, as evidenced by its certifications as a Great Place to Work, recognition as a Forbes Best Startup Employer, and a 4.9/5 rating on Glassdoor
Company Specialties:
- Property Management Software
- Real Estate Software
- Commercial Real Estate PMS
- Residential Property Management Software
Company Website: https://www.doorloop.com
ASSUMPTION: DoorLoop is a rapidly growing software company with a strong focus on employee satisfaction and company culture. Its property management software is designed to help property owners and managers move faster, scale smarter, and get real support, real fast.
📊 Role Analysis
Career Level: Mid-Senior level, with the opportunity to grow into a leadership role as the company continues to expand
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional teams, including Sales, Product Marketing, and Customer Success
Work Arrangement: Remote OK, with the option to work from one of DoorLoop's offices in Miami, New York City, or Tel Aviv
Growth Opportunities:
- As DoorLoop continues to grow, there will be opportunities for this role to expand its scope and take on additional responsibilities
- With a strong focus on employee development and career growth, DoorLoop offers opportunities for professional development and advancement
- The Marketing Operations & Strategy Lead will have the opportunity to work closely with senior leadership and influence the company's growth strategy
ASSUMPTION: This role offers significant growth opportunities as DoorLoop continues to expand and solidify its position as a leading property management software provider.
🌍 Location & Work Environment
Office Type: DoorLoop has offices in Miami, New York City, and Tel Aviv, with a hybrid work environment that combines in-office and remote work
Office Location(s): Miami Beach, FL; New York City, NY; Tel Aviv, Israel
Geographic Context:
- Miami Beach, FL: A vibrant and diverse city with a strong focus on technology and innovation
- New York City, NY: A global hub for business, finance, and technology
- Tel Aviv, Israel: A thriving startup ecosystem and a global center for technology and innovation
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: DoorLoop's offices are located in vibrant and diverse cities with a strong focus on technology and innovation, providing employees with a dynamic and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR team
- Technical interview with the Marketing team
- Final interview with the CMO
Key Assessment Areas:
- Technical proficiency in marketing automation tools and data analysis
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Attention to detail and quality standards
Application Tips:
- Highlight your experience with marketing automation tools, data analysis, and process improvement
- Tailor your resume and cover letter to emphasize your strategic thinking and problem-solving skills, as well as your ability to work collaboratively with cross-functional teams
- Prepare for technical interview questions related to marketing automation tools, data analysis, and process improvement
ATS Keywords: Marketing Operations, Demand Generation, HubSpot, Salesforce, Campaign Automation, Lead Management, Data Analysis, Cross-Functional Collaboration, Attribution Modeling, Database Management, Lifecycle Management, Account-Based Marketing, Process Standardization, Strategic Planning
ASSUMPTION: DoorLoop's application process is designed to assess candidates' technical proficiency, strategic thinking, and collaboration skills, with a focus on finding the best fit for the company's culture and growth goals.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Webflow
- PostHog
- Google Analytics
ASSUMPTION: This role requires proficiency in a range of marketing automation tools, with a focus on HubSpot and Salesforce. Familiarity with additional tools such as Webflow, PostHog, and Google Analytics is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- People First
- Innovation
- Collaboration
- Growth
Work Style:
- Data-driven and strategic
- Collaborative and cross-functional
- Adaptable and solutions-oriented
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of driving results and making data-driven decisions?
ASSUMPTION: DoorLoop is a fast-growing, data-driven company that values innovation, collaboration, and growth. Candidates who are comfortable working in a dynamic, results-focused environment and who share DoorLoop's commitment to its core values will be the best fit for this role.
⚠️ Potential Challenges
- Managing a complex marketing tech stack and ensuring seamless data flow
- Balancing the need for data-driven decision making with the need for quick, agile execution
- Collaborating effectively with cross-functional teams, including Sales, Product Marketing, and Customer Success
- Scaling processes and infrastructure to support DoorLoop's rapid growth
ASSUMPTION: This role presents significant challenges, including managing a complex marketing tech stack, balancing data-driven decision making with agile execution, and collaborating effectively with cross-functional teams. However, these challenges also present opportunities for growth and impact.
📈 Similar Roles Comparison
- Unlike traditional marketing operations roles, this role requires a strong strategic component, with a focus on driving revenue growth and influencing the company's growth strategy
- This role is unique in its focus on property management software, with a global scope that spans multiple offices and regions
- As a mid-senior level role, this position offers significant growth opportunities, with the potential to take on additional responsibilities and advance within the company
ASSUMPTION: This role is unique in its focus on property management software and its global scope, with significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and implementing a lead scoring model to optimize lead routing and conversion
- Building and maintaining attribution models to track campaign ROI and marketing-sourced pipeline
- Managing and optimizing lead management frameworks to support DoorLoop's rapid growth
ASSUMPTION: These sample projects illustrate the strategic and technical nature of this role, with a focus on data-driven decision making and process improvement.
❓ Key Questions to Ask During Interview
- How does this role fit into DoorLoop's overall growth strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does DoorLoop support the professional development and career growth of its employees?
- What are the key challenges facing the Marketing team, and how can this role help address them?
- How does DoorLoop foster a culture of innovation and collaboration, and what role does this position play in that?
ASSUMPTION: These key questions are designed to help candidates understand the strategic context of the role, the company's growth goals, and the opportunities for professional development and career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with marketing automation tools, data analysis, and process improvement, as well as your strategic thinking and problem-solving skills
- Prepare for technical interview questions related to marketing automation tools, data analysis, and process improvement
- Research DoorLoop's company culture and values, and be prepared to discuss how your skills and experiences align with the company's mission and goals
- Follow up with the DoorLoop HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
