Marketing Operations Summer Intern

📌 Core Information

🔹 Job Title: Marketing Operations Summer Intern

🔹 Company: CODAMETRIX

🔹 Location: Boston, Massachusetts, United States

🔹 Job Type: On-site

🔹 Category: ⚙️ Marketing Operations,👔 Marketing Internships & Entry-Level

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Supporting demand generation efforts to enhance market reach.
• Participating in sales enablement activities to align marketing and sales teams.
• Assisting in campaign execution with a focus on ensuring data accuracy.
• Researching and implementing AI-driven tools for marketing improvements.

ASSUMPTION: The role focuses heavily on data management and analytical skills, aimed at improving marketing operations efficiency through AI technologies.

📋 Key Responsibilities

✅ Pull lists from ZoomInfo and manage data for campaign outreach.

✅ Clean and maintain HubSpot CRM data for targeted campaigns.

✅ Assist in enriching Salesforce data to support marketing efforts.

✅ Organize marketing assets for easy team access.

✅ Build and maintain a HubSpot snippet library to enhance sales messaging.

✅ Consolidate customer testimonials and proof points for marketing use.

✅ Develop competitive analysis through industry research.

✅ Research AI-powered marketing tools for SEO optimization.

✅ Contribute to marketing strategy development around events.

✅ Execute campaign communications via HubSpot.

ASSUMPTION: Responsibilities are tailored to provide a holistic experience in marketing operations, with a focus on emerging technologies and data analysis.

🎯 Required Qualifications

Education: Not specified, but likely suited for current students or recent graduates.

Experience: Experience with HubSpot is strongly desired; proficiency in Excel is essential.

Required Skills:

• Proficiency in Excel for data manipulation and reporting.
• Strong interest in marketing operations and data management.
• Ability to manage large datasets efficiently.
• Analytical mindset and attention to detail.

Preferred Skills:

• Experience with Salesforce and ZoomInfo.
• Knowledge of AI-powered tools for marketing.

ASSUMPTION: Education requirements are flexible, emphasizing skills and interests over formal qualifications.

💰 Compensation & Benefits

Salary Range: Not specified, but typically competitive for internships in the tech industry.

Benefits:

• Paid internship with full-time hours.
• Professional development workshops and mentoring.
• Networking opportunities within the company.

Working Hours: 40 hours per week, typically during regular business hours.

ASSUMPTION: The compensation package includes experiential learning alongside monetary benefits, common in internships.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet, focusing on healthcare technology innovations.

Company Size: 51-200 employees, indicating a mid-sized team which can provide personalized growth opportunities.

Founded: 2019, highlighting a relatively new but fast-growing company.

Company Description:

• Leader in AI-driven autonomous medical coding.
• Focuses on improving healthcare efficiency and accuracy.
• Reduces human coding workload through innovative solutions.

Company Specialties:

• AI and Machine Learning.
• Healthcare IT and EHR Integration.
• Revenue Cycle and Medical Coding.

Company Website: http://www.codametrix.com

ASSUMPTION: The company's size implies a close-knit work environment conducive to collaboration and innovation.

📊 Role Analysis

Career Level: Entry-level role suitable for students or new graduates entering the workforce.

Reporting Structure: Likely to report to a Marketing Operations Manager or similar role overseeing interns.

Work Arrangement: Hybrid, with a mix of on-site and remote work options.

Growth Opportunities:

• Experience with cutting-edge AI marketing tools.
• Hands-on involvement in marketing operations and strategy.
• Learning from experienced professionals in the health tech industry.

ASSUMPTION: As an entry-level internship, this role primarily supports learning and skill development tailored to future career opportunities.

🌍 Location & Work Environment

Office Type: Modern, likely collaborative office setting typical of tech companies.

Office Location(s): Boston, MA, a hub for technology and healthcare industries.

Geographic Context:

• Access to a thriving tech and healthcare ecosystem in Boston.
• Opportunities for networking within a vibrant professional community.
• Convenient city amenities and transportation links.

Work Schedule: Standard business hours with occasional flexibility for events or project deadlines.

ASSUMPTION: The Boston location provides ample collaborative and learning opportunities, especially in a tech-centric setting.

💼 Interview & Application Insights

Typical Process:

• Initial application through the company website or job portal.
• Phone screening with HR to assess basic competencies.
• Technical interview to evaluate skillsets in marketing operations.

Key Assessment Areas:

• Proficiency in data management tools like HubSpot and Excel.
• Understanding of marketing principles and campaign execution.
• Ability to analyze data and suggest improvements.

Application Tips:

• Highlight any prior experience with AI or tech tools in your application.
• Emphasize organizational and analytical skills in your resume.
• Be prepared to discuss how you've improved data processes in previous roles if applicable.

ATS Keywords: Data Management, Marketing Analytics, Campaign Execution, HubSpot, Salesforce, SEO

ASSUMPTION: The application process is structured to identify candidates with strong analytical and tech skills suited for marketing operations.

🛠️ Tools & Technologies

• HubSpot for CRM and marketing campaigns.
• Salesforce for data management and enrichment.
• ZoomInfo for data acquisition and management.

ASSUMPTION: Tools listed are primarily for data management and marketing optimization, essential for supporting marketing operations.

👔 Cultural Fit Considerations

Company Values:

• Innovation through technology.
• Commitment to improving healthcare efficiency.
• Collaboration and teamwork.

Work Style:

• Detail-oriented with a focus on accuracy in data management.
• Proactive and self-motivated.
• Comfortable working in both collaborative and independent settings.

Self-Assessment Questions:

• Do you have a strong interest in marketing operations and data management?
• Are you comfortable working with AI and tech tools?
• How do you handle large datasets and ensure accuracy?

ASSUMPTION: Cultural fit will depend on a candidate’s innovation mindset and their ability to work in tech-driven, collaborative environments.

⚠️ Potential Challenges

• Handling large datasets with consistently high accuracy.
• Keeping up-to-date with rapidly evolving AI technologies.
• Balancing multiple responsibilities during peak campaign periods.
• Navigating a hybrid work environment efficiently.

ASSUMPTION: Challenges are likely to include managing tech tools and data in a fast-paced environment, which is typical in a tech-centric firm.

📈 Similar Roles Comparison

• Responsibility levels may be higher compared to typical entry-level roles.
• Focus on AI and data may differ from traditional marketing internships.
• Opportunities for growth and learning are more pronounced in tech-infused environments.

ASSUMPTION: This role may offer more specialized experience in AI and data-driven marketing than similar positions.

📝 Sample Projects

• Optimization of CRM data for targeted marketing approaches.
• Development of campaign metrics and performance reports.
• Research and integration of AI tools for improved marketing reach.

ASSUMPTION: Projects will revolve around enhancing data management capabilities and providing insights for marketing improvements.

❓ Key Questions to Ask During Interview

• How does CodaMetrix integrate AI technologies into its marketing operations?
• What are the typical projects an intern would handle?
• How does the company support the professional development of interns?
• How is performance assessed for this role?
• What is the collaboration like between marketing and tech teams?

ASSUMPTION: Relevant questions will focus on understanding the role of AI in operations and intern development strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's career page.
• Prepare a resume that highlights relevant technical and analytical skills.
• Include a cover letter that addresses your interest in AI-driven marketing.
• Provide examples or evidence of your attention to detail in data management.
• Be ready to discuss your experience with CRM tools during the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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