📌 Core Information
🔹 Job Title: Marketing Performance Paid Social Sr Analyst
🔹 Company: Rappi
🔹 Location: Mexico City, Mexico (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Mid-Senior Level (2-5 years)
🔹 Remote Status: On-site (Mexico City) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-impact acquisition campaigns across display channels
- Building scalable marketing engines to drive growth across Latin America
- Managing multi-market budgets to maximize ROI
- Collaborating cross-functionally with various teams to achieve business goals
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in performance marketing to succeed.
📋 Key Responsibilities
✅ Own the strategy and execution of high-impact acquisition campaigns across display channels (Google UAC, Meta, TikTok, X, Programmatic)
✅ Build scalable marketing engines that drive measurable business value across the region
✅ Allocate and manage multi-market budgets to maximize ROI across Display and Paid Social platforms
✅ Optimize acquisition campaigns for efficiency, retention, and LTV
✅ Design and execute A/B tests, geo-experiments, and incrementality tests to improve performance and measurement
✅ Report on campaign performance, drawing actionable insights aligned with core business goals (CAC, GMV, retention)
✅ Build strong relationships with media partners to stay ahead of product updates and alpha/beta opportunities
✅ Evaluate creatives and collaborate with brand teams to implement high-performing ad formats and messaging
✅ Regularly analyze cohort performance, retention trends, and diminishing return curves to guide optimization strategies
✅ Monitor market-level performance weekly and take proactive steps to achieve ambitious growth targets
ASSUMPTION: This role requires a proactive approach to campaign management, strong analytical skills, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor’s degree in Engineering, Business Administration, Marketing, or related field
Experience: 2+ years of experience in performance marketing, managing large-scale user acquisition campaigns
Required Skills:
- Deep expertise in Paid Social (Meta, TikTok) and Display (Google UAC, Programmatic) platforms
- 1+ year experience managing app install campaigns and app-focused performance strategies
- Proven ability to manage six to seven-digit budgets across multiple geographies
- Analytical thinker with strong problem-solving skills and a data-driven mindset
- Experience collaborating cross-functionally with product, tech, brand, sales, and external media partners
- Comfortable working in a dynamic, fast-paced environment with evolving priorities
Preferred Skills:
- Proficient in English and Spanish; Portuguese is a plus
- Familiarity with data analysis tools is a strong plus
ASSUMPTION: While a degree in a related field is preferred, relevant experience and skills are more important for success in this role.
💰 Compensation & Benefits
Salary Range: Based on experience and market rates, the estimated salary range for this role in Mexico City is MXN 80,000 - 120,000 per month (USD 4,000 - 6,000).
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Employee discounts on Rappi services
- Flexible work hours and remote work options
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Rappi is a Latin-American tech company and the first SuperApp in the region, operating in the technology, information, and media industry.
Company Size: Rappi has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Rappi was founded in 2015, with headquarters in Latinoamérica.
Company Description:
- Rappi is a Latin-American tech company and the first SuperApp in the region.
- It was founded in 2015 by Simón Borrero, Sebastian Mejía, and Felipe Villamarin and today is present in 9 countries and more than 200 cities.
- Rappi is a young Latin American team of technology entrepreneurs with a mission to drive progress in the region through its platform for digital commerce.
Company Specialties:
- On-demand delivery services
- Digital payments and financial services
- Food delivery and restaurant partnerships
- Logistics and supply chain management
Company Website: https://about.rappi.com/es
ASSUMPTION: Rappi's diverse range of services and rapid growth provide ample opportunities for career development and learning.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the marketing department.
Reporting Structure: The Marketing Performance Paid Social Sr Analyst will report directly to the Growth Team Lead and collaborate with various teams, including product, tech, brand, sales, and external media partners.
Work Arrangement: This role is on-site in Mexico City with remote work flexibility.
Growth Opportunities:
- Advancement to a management or leadership role within the marketing department
- Expansion into other areas of the business, such as product management or business development
- International relocation opportunities as Rappi continues to expand across Latin America
ASSUMPTION: Success in this role can lead to various career growth opportunities within Rappi's expanding ecosystem.
🌍 Location & Work Environment
Office Type: Rappi's headquarters are in Latinoamérica, with a flexible, collaborative work environment that encourages innovation and growth.
Office Location(s): Mexico City, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene and diverse job market.
- The city is known for its rich history, delicious food, and bustling nightlife.
- Mexico City has a subtropical highland climate, with mild winters and warm summers.
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available
ASSUMPTION: Mexico City's dynamic environment and Rappi's flexible work culture create an ideal setting for professional growth and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Campaign management experience and strategic mindset
- Collaboration and communication skills
- Cultural fit and alignment with Rappi's values
Application Tips:
- Highlight relevant experience and achievements in performance marketing and user acquisition campaigns
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: Performance Marketing, User Acquisition, Paid Social, Display Advertising, Google UAC, Meta, TikTok, Programmatic, Budget Management, A/B Testing, Data Analysis, Cross-Functional Collaboration, Problem Solving, Campaign Optimization, Retention Strategies, Market Analysis
ASSUMPTION: Rappi's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Google UAC
- Meta (Facebook Ads Manager)
- TikTok Ads
- Programmatic platforms (e.g., Google Display & Video 360, The Trade Desk)
- Data analysis tools (e.g., Google Analytics, Excel, SQL)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Encouraging autonomy and decision-making
- Progress: Fostering a growth mindset and continuous learning
- Innovation: Embracing creativity and experimentation
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Adaptable: Embracing change and pivoting as needed
- Data-driven: Making informed decisions based on data and analytics
Self-Assessment Questions:
- Do I thrive in a fast-paced, dynamic environment with evolving priorities?
- Am I comfortable working collaboratively with diverse teams to achieve common goals?
- Do I have a strong analytical mindset and a passion for data-driven decision-making?
ASSUMPTION: Rappi's company culture values empowerment, progress, and innovation, and candidates should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- Managing large-scale budgets and multiple geographies requires strong organizational skills and attention to detail
- Working in a fast-paced, dynamic environment may present challenges in maintaining focus and prioritizing tasks
- Collaborating with cross-functional teams may require navigating different perspectives and priorities
- Mexico City's competitive job market may present challenges in attracting and retaining top talent
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to thrive in a dynamic, collaborative environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on performance marketing and user acquisition, requiring a strong analytical mindset and data-driven approach
- Rappi's unique business model and rapid growth provide opportunities for career development and learning that may not be available in more established companies
- This role offers the potential for growth and leadership opportunities within Rappi's expanding ecosystem, with a clear path for advancement
ASSUMPTION: Candidates should be prepared to demonstrate their understanding of Rappi's unique business model and the specific requirements of this role during the interview process.
📝 Sample Projects
- Developing and executing a high-impact acquisition campaign across display channels, resulting in a 20% increase in new users and a 15% reduction in CAC
- Optimizing a paid social campaign for a major e-commerce client, leading to a 30% increase in conversions and a 25% reduction in CPC
- Conducting an A/B test on ad creatives and targeting strategies, resulting in a 15% increase in click-through rates and a 10% reduction in CPC
ASSUMPTION: Candidates should be prepared to provide specific examples of their experience and achievements in performance marketing and user acquisition campaigns during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth team?
- How does Rappi support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Rappi approach collaboration and communication across different teams and time zones?
- What are the most significant challenges facing the Growth team in the coming months, and how can this role contribute to addressing them?
ASSUMPTION: Candidates should prepare thoughtful, insightful questions that demonstrate their interest in the role and alignment with Rappi's values and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing and user acquisition campaigns
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and adaptability
- Research Rappi's unique business model and company culture to demonstrate your alignment with the company's values and goals
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
