Marketing Planning Manager - GI Optima

📌 Core Information

🔹 Job Title: Marketing Planning Manager - GI Optima

🔹 Company: Abbott

🔹 Location: Mumbai, India

🔹 Job Type: Full-Time

🔹 Category: Product Management

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing and sales strategies for complex products/services
• Conducting market research and analyzing trends to identify opportunities
• Overseeing product development, design, and launch, as well as pricing strategies
• Monitoring sales performance and adapting plans to improve performance
• Collaborating with cross-functional teams to ensure effective marketing and sales efforts

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive product success in a competitive market.

📋 Key Responsibilities

✅ Conduct market research and analyze market trends to identify opportunities and threats

✅ Oversee product development, design, and launch, including pricing strategy

✅ Monitor sales volume, revenues, and costs against forecasts, and adapt plans as needed

✅ Liaise with advertising and promotions specialists to design sales campaigns and sales collateral

✅ Prepare sales forecasts and budgets, and monitor performance against these targets

✅ Collaborate with other areas of the organization (e.g., production, R&D) to implement product changes

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive product success in a dynamic market.

🎯 Required Qualifications

Education: Associates or Masters Degree in Engineering

Experience: Minimum 4 years of relevant experience

Required Skills:

• Market research and analysis
• Product development and launch
• Sales forecasting and budgeting
• Sales performance monitoring and adaptation
• Cross-functional team collaboration
• Strategic planning and execution

Preferred Skills:

• Experience in the healthcare or pharmaceutical industry
• Bilingual or multilingual skills

ASSUMPTION: Candidates with a strong academic background in engineering, coupled with relevant experience in marketing or a related field, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a mid-level marketing manager in Mumbai)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Training and development opportunities

Working Hours: Standard work hours with flexibility for occasional overtime as needed

ASSUMPTION: The estimated salary range is based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott operates in the healthcare industry, offering a wide range of products and services, including diagnostics, medical devices, nutrition, and branded generic pharmaceuticals.

Company Size: Abbott is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: Abbott was founded in 1888 and has since grown into a global leader in healthcare.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life.
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutrition, and branded generic medicines.
• Abbott serves people in more than 160 countries, with a commitment to improving lives through innovative technologies and therapies.

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: https://www.abbott.com

ASSUMPTION: Working at Abbott offers candidates the opportunity to contribute to innovative healthcare solutions and make a meaningful impact on people's lives worldwide.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, offering opportunities for growth and development within the organization.

Reporting Structure: The Marketing Planning Manager reports directly to the Marketing Director and may oversee a team of marketing professionals.

Work Arrangement: This role requires on-site work, with occasional travel up to 25% of the time.

Growth Opportunities:

• Progression to senior marketing roles within Abbott's various business units
• Expanding responsibilities and team leadership opportunities
• Cross-functional projects and collaborations to gain a broader understanding of the business

ASSUMPTION: This role provides a strong foundation for career growth within Abbott's marketing organization, with opportunities to specialize in specific business units or take on broader leadership responsibilities.

🌍 Location & Work Environment

Office Type: Abbott's Mumbai office is a modern, professional environment that fosters collaboration and innovation.

Office Location(s): BKC Building, Mumbai

Geographic Context:

• Mumbai is a major commercial and financial hub in India, offering a vibrant and dynamic work environment.
• The city is known for its diverse culture, rich history, and numerous tourist attractions.
• Mumbai's strategic location makes it an ideal base for regional operations within Abbott's global organization.

Work Schedule: Standard work hours with flexibility for occasional overtime as needed

ASSUMPTION: Working in Mumbai offers candidates the opportunity to live and work in a bustling, multicultural city with a rich history and numerous professional and personal growth opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and planning
• Market research and analysis skills
• Cross-functional collaboration and communication
• Adaptability and problem-solving

Application Tips:

• Tailor your resume to highlight relevant marketing and product management experience
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work effectively in a team
• Research Abbott's products and services to demonstrate your understanding of the business and your enthusiasm for the role

ATS Keywords: Marketing Planning, Product Management, Market Research, Sales Forecasting, Cross-Functional Collaboration, Strategic Planning

ASSUMPTION: Abbott's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with industry-standard marketing and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Innovation
• Performance
• Integrity
• Collaboration

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with cross-functional teams and stakeholders to drive results?
• Do you have a strong analytical mindset and a passion for data-driven decision-making?

ASSUMPTION: Candidates who align with Abbott's company values and work style will be well-suited for this role and thrive in the organization's collaborative and innovative culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Adapting to changes in market trends and customer preferences
• Collaborating effectively with cross-functional teams and stakeholders
• Working in a fast-paced, dynamic work environment

ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to work effectively with diverse teams to drive results in a rapidly evolving market.

📈 Similar Roles Comparison

• This role is similar to other marketing planning manager positions within Abbott and other healthcare organizations
• However, the specific products, services, and market dynamics may vary, requiring candidates to adapt their strategies and approaches accordingly
• Career progression may involve moving into senior marketing roles or taking on broader leadership responsibilities within Abbott's various business units

ASSUMPTION: While this role shares similarities with other marketing planning manager positions, the specific context and requirements may vary, requiring candidates to adapt their skills and approaches to the unique challenges and opportunities presented by Abbott's business.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch
• Conducting market research and analysis to identify opportunities for product line extensions or new product development
• Monitoring sales performance and adapting marketing strategies to improve results
• Collaborating with cross-functional teams to develop and implement integrated marketing campaigns

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by marketing planning managers within Abbott's organization, requiring candidates to demonstrate a strong strategic mindset, analytical skills, and ability to work effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing organization and Abbott's overall business strategy?
• What are the most significant challenges facing the products or services I would be responsible for?
• How does Abbott support the professional development and growth of its marketing team members?
• What is the company's approach to cross-functional collaboration and teamwork?

ASSUMPTION: Asking these questions demonstrates a candidate's interest in understanding the role's context, challenges, and opportunities for growth within Abbott's organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing and product management experience
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work effectively in a team
• Research Abbott's products and services to demonstrate your understanding of the business and your enthusiasm for the role
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.