Marketing Program Manager- GTM

📌 Core Information

🔹 Job Title: Marketing Program Manager - GTM

🔹 Company: FocusKPI Inc.

🔹 Location: Remote - anywhere in the US; Client location: San Francisco, CA

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote - anywhere in the US

🚀 Job Overview

Key aspects of this role include:

• Driving alignment and execution between Marketing and Sales for top-of-funnel strategies
• Operationalizing lead generation initiatives and enabling the field to act on high-quality pipeline
• Maintaining feedback loops to inform future campaigns and roadmap influence
• Collaborating cross-functionally with Product, Product Marketing, and customer-facing teams

ASSUMPTION: This role requires a high level of cross-functional collaboration and project management skills to ensure successful GTM execution for product launches, campaign rollouts, and messaging shifts.

📋 Key Responsibilities

✅ Bridge Product, Product Marketing, and customer-facing teams to ensure successful GTM execution

✅ Break complex programs into clear, actionable workstreams and deliverables, creating and managing project plans

✅ Coordinate launch readiness programs, ensuring sellers are enabled, collateral is aligned to customer segments, and lead hand-off processes are clear and effective

✅ Drive structured feedback loops from Sales, Success, and Support into Product and Marketing

✅ Partner with MarketingOps and RevOps to update lead routing, scoring logic, and campaign tagging in response to evolving GTM strategies

✅ Support campaign alignment initiatives, working with Marketing to validate personas, test messaging efficacy, and optimize the buyer journey from awareness to conversion

✅ Develop SOPs and toolkits to support repeatable launch processes, segment-specific positioning, and sales-facing program materials

ASSUMPTION: This role involves a significant amount of project management, stakeholder communication, and process improvement to ensure successful GTM execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7 years of experience in GTM operations, sales programs, or cross-functional program management, ideally in a B2B SaaS or technology environment

Required Skills:

• Proven ability to structure ambiguous problems into actionable work, manage complex cross-functional initiatives, and deliver measurable outcomes
• Excellent project management and communication skills
• Familiarity with systems and tools such as Salesforce, Marketo, LeanData, and Outreach
• Strong bias for action, with a collaborative approach and an ability to influence without authority

Preferred Skills:

• Experience with data analysis tools and methodologies
• Familiarity with AI and machine learning concepts

ASSUMPTION: While not explicitly stated, having experience with data analysis tools and familiarity with AI and machine learning concepts could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $50/hr to $57/hr (12-month contract with potential to extend or convert)

Benefits:

• Competitive benefits package (not specified)

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an hourly rate, which may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Data Infrastructure and Analytics

Company Size: 11-50 employees (FocusKPI Inc.)

Founded: 2010

Company Description:

• FocusKPI is a data science and technology firm specializing in predictive analytics practice and methodologies
• Offers data analytics, AI-driven innovative solutions, and staffing and recruiting services
• Works with clients in various industries, including retail media, B2B & B2C sales, marketing, and merchandising, and software & applications

Company Specialties:

• Business Intelligence
• Human Resources/Staffing Solutions
• Risk Management
• Multi-touch Attribution Model
• ROI Improvement
• Media Mix Model
• Analytics Consulting
• Reinforcement Learning in Marketing
• Big Data Analytics
• AI Products
• Generative AI
• LLM and VLM

Company Website: http://focuskpi.com

ASSUMPTION: FocusKPI's expertise in data analytics and AI-driven solutions makes it an attractive employer for candidates interested in these fields.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Commercial Strategy and Operations function and works cross-functionally with various teams

Work Arrangement: Remote - anywhere in the US, with a client location in San Francisco, CA

Growth Opportunities:

• Potential to extend or convert the contract based on performance
• Opportunities to work on diverse projects and collaborate with various teams
• Potential to gain experience in AI and machine learning concepts

ASSUMPTION: This role offers growth opportunities through contract extension or conversion, as well as the chance to work on diverse projects and gain experience in AI and machine learning.

🌍 Location & Work Environment

Office Type: Remote (with a client office in San Francisco, CA)

Office Location(s): 1800 Wyatt Dr, Santa Clara, CA 95054, US; 465 Waverley Oaks Rd, Ste 417, Waltham, Massachusetts 02452, US

Geographic Context:

• San Francisco, CA: A major tech hub with a vibrant job market and diverse cultural scene
• Remote work: Offers flexibility and the ability to work from anywhere in the US

Work Schedule: Full-time (40 hours/week)

ASSUMPTION: The remote work arrangement provides flexibility for candidates, while the client office in San Francisco, CA, offers opportunities for in-person collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study (if applicable)
• Final interview with the team

Key Assessment Areas:

• Problem-solving skills and ability to manage complex cross-functional initiatives
• Project management and communication skills
• Familiarity with relevant systems and tools
• Alignment with company values and culture

Application Tips:

• Highlight relevant experience in GTM operations, sales programs, or cross-functional program management
• Demonstrate strong project management and communication skills in your resume and cover letter
• Emphasize any experience with data analysis tools, AI, and machine learning concepts

ATS Keywords: GTM Operations, Sales Programs, Cross-Functional Program Management, Project Management, Communication Skills, Salesforce, Marketo, LeanData, Outreach, Strategic Mindset, Collaboration, Feedback Loops, Lead Generation, Campaign Management, Buyer Journey Optimization, SOP Development

ASSUMPTION: The application process may vary, but typically involves an online application submission, followed by phone or video screens, technical assessments, and final interviews.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• LeanData
• Outreach

ASSUMPTION: Familiarity with these tools is required for this role, as they are essential for managing leads, campaigns, and sales processes.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and cross-functional teamwork
• Continuous learning and improvement

Work Style:

• Remote work with a focus on results and delivery
• Cross-functional collaboration and stakeholder management
• Adaptability and flexibility in a dynamic environment

Self-Assessment Questions:

• Do you have experience managing complex cross-functional initiatives and driving measurable outcomes?
• Are you comfortable working remotely and collaborating with diverse teams?
• Do you possess strong project management and communication skills?

ASSUMPTION: Candidates who are data-driven, collaborative, and adaptable will likely find a good fit within FocusKPI's culture.

⚠️ Potential Challenges

• Managing complex cross-functional initiatives and driving measurable outcomes
• Working remotely and collaborating with diverse teams
• Keeping up with the dynamic and fast-paced nature of the tech industry
• Adapting to changes in GTM strategies and roadmaps

ASSUMPTION: This role may present challenges in managing complex initiatives, working remotely, and keeping up with industry changes, but these can be overcome with strong project management and communication skills.

📈 Similar Roles Comparison

• This role is focused on top-of-funnel strategies and lead generation, whereas related positions may focus on other aspects of the marketing funnel or sales processes
• Industry-specific context: The tech industry is dynamic and fast-paced, requiring adaptability and continuous learning
• Career path comparison: This role can serve as a stepping stone to more senior marketing or operations roles within the company or the industry

ASSUMPTION: This role differs from related positions in its focus on top-of-funnel strategies and lead generation, and it offers opportunities for career growth within the company or the industry.

📝 Sample Projects

• Operationalizing a new lead generation initiative to improve pipeline quality and quantity
• Developing SOPs and toolkits to support repeatable launch processes and segment-specific positioning
• Optimizing the buyer journey from awareness to conversion through structured feedback loops and messaging iteration

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on lead generation, process improvement, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe a successful GTM launch you've managed, and what challenges you faced and how you overcame them?
• How does this role collaborate with the sales and marketing teams, and what are the key priorities for the first 90 days?
• What are the most important qualities for someone to succeed in this role, and how does the company support professional development?
• How does the company approach roadmap planning and prioritization, and how does this role influence those processes?
• What is the company's approach to work-life balance, and how does that manifest in this remote role?

ASSUMPTION: These interview questions are designed to assess the candidate's problem-solving skills, cultural fit, and understanding of the role's responsibilities and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in GTM operations, sales programs, or cross-functional program management
• Prepare for interviews by researching the company, understanding the role's responsibilities, and practicing your problem-solving and communication skills
• Follow up with the hiring team within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.