🔹 Job Title: Marketing Research Analyst
🔹 Company: Grand Canyon Education
🔹 Location: Phoenix, Arizona, United States
🔹 Job Type: Full-time
🔹 Category: Education Administration Programs
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in marketing research and data analysis, with a focus on consumer behavior and market trends in the education sector.
✅ Handle the client’s enrollment projection process for new degree programs, collaborating with other marketing teams and departments
✅ Maintain and update the accuracy of the internal BLS database, which is used to report on job-related trends for the client’s current and upcoming degree programs
✅ Build relevant data reports from government websites (IPEDS, ELSI) that match university partners' demographics/parameters to describe trends in student body populations at both secondary and postsecondary institutions
✅ Deliver ad-hoc reports detailing higher education trends and potential new and adjacent markets
✅ Collaborate with other members of the marketing research team to run and process data using GCE’s proprietary software, ensuring the accuracy of data and reports and providing suggestions for improvements on future reports
✅ Apply broad-based knowledge of consumer behavior marketing principles and techniques to develop recommendations for marketing strategies and initiatives to meet GCE client’s strategic marketing needs
✅ Analyze a wide range of information, such as demographics, socioeconomics, consumer buying trends, to assess the university client’s strength in the industry (market share) and predict consumer buying trends, leading to recommendations for marketing teams to optimize key messaging
✅ Recommend and commission outside research vendors to provide data for senior marketing management in determining overall marketing strategies and initiatives
✅ Develop market briefs containing consumer research findings regarding product, target consumers, market trends, and buying patterns for use by the creative team in leveraging marketing campaigns and strategies
✅ Other duties as assigned
ASSUMPTION: This role involves a mix of data analysis, project management, and strategic recommendations, requiring strong analytical and communication skills.
Education: Bachelor’s degree from a regionally accredited institution, preferably with a degree in marketing, business administration, with credits in statistics, data science, and analytics
Experience: Minimum of 3 years of related work experience in marketing competitive research analysis
Required Skills:
Preferred Skills:
ASSUMPTION: While a degree in marketing or business administration is preferred, candidates with relevant experience and a strong background in data analysis may also be considered.
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Research Analyst with 2-5 years of experience in the Phoenix, Arizona area)
Benefits:
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Grand Canyon Education (GCE) is an educational service company that provides an array of support services in the post-secondary education sector. They work closely with Grand Canyon University (GCU) and other traditional campus institutions, as well as online partner institutions, to design and develop educational programs at the undergraduate, graduate, and doctoral levels.
Company Size: GCE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: GCE was founded in 1983 and has since grown to become a leader in its industry, offering a wide variety of career opportunities across various departments.
Company Description:
Company Specialties:
Company Website: https://www.gce.com
ASSUMPTION: GCE's focus on employee development and recognition makes it an attractive place to work for those seeking growth and career advancement opportunities.
Career Level: This role is at the mid-level of the marketing research career path, offering opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Research Analyst reports directly to the Marketing Research Manager and works closely with other marketing teams, as well as departments such as Finance, Operations, Publishing, Academic Services, Academic Administration, and Colleges.
Work Arrangement: This is an on-site position, with the primary workplace located at GCE's headquarters in Phoenix, Arizona. Some flexibility may be available for remote work, depending on the specific needs of the role and the company's policies.
Growth Opportunities:
ASSUMPTION: With GCE's commitment to employee development and the diverse nature of the role, there are ample opportunities for career growth and advancement within the company.
Office Type: GCE's headquarters is a modern, professional office environment with collaborative workspaces and state-of-the-art technology.
Office Location(s): 2600 W Camelback Rd, Phoenix, Arizona, US
Geographic Context:
Work Schedule: The typical work schedule for this role is Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility depending on the needs of the role and the company's policies.
ASSUMPTION: The work environment at GCE is collaborative and supportive, with a focus on employee development and growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Research, Data Analysis, Consumer Behavior, Market Trends, Enrollment Projections, Higher Education, Education Administration, Strategic Recommendations, Project Management, Data Reporting, Collaboration
ASSUMPTION: The application process at GCE is thorough and designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the projects and teams the Marketing Research Analyst works with.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: GCE values employees who are collaborative, innovative, and committed to delivering excellence in their roles.
ASSUMPTION: While these challenges may arise, GCE's commitment to employee development and support helps employees overcome obstacles and succeed in their roles.
ASSUMPTION: While this role shares similarities with other marketing research positions, its focus on the higher education sector and the unique opportunities it offers set it apart from related roles.
ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the work performed by a Marketing Research Analyst at GCE.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.