📌 Core Information
🔹 Job Title: Marketing SEO Manager - Alternance
🔹 Company: Lucca
🔹 Location: Nantes, Pays de la Loire, France
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-06-19
🔹 Experience Level: Entry-level
🔹 Remote Status: On-site with hybrid option (2-3 days remote per week)
🚀 Job Overview
Key aspects of this role include:
- Assisting in optimizing business pages on various sites
- Analyzing and communicating content optimization recommendations
- Monitoring the technical health of SEO sites
- Supporting netlinking campaigns through partnership negotiation
ASSUMPTION: This role is focused on assisting the SEO team in various aspects of SEO management, with a strong emphasis on content optimization and technical monitoring.
📋 Key Responsibilities
✅ Assist in optimizing business pages on French, Swiss (French, English, and German), Spanish, and German sites
✅ Analyze and communicate content optimization and enrichment recommendations for Lucca's magazine and blogs
✅ Monitor the technical health of SEO sites and communicate guidelines to the web team
✅ Support netlinking campaigns by selecting relevant sites, segmenting them based on SEO metrics, negotiating partnerships, and tracking links
✅ Follow up on the performance of integrated SEO optimizations
✅ Conduct market and competitor analysis, and track SEO changes
ASSUMPTION: This role involves a mix of technical and analytical tasks, with a significant portion dedicated to content optimization and partnership negotiation.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent (final year student)
Experience: Previous experience in SEO or search marketing is a plus
Required Skills:
- Fluency in French and English (C1 level in listening and reading)
- Strong analytical skills
- Excellent communication skills
- Ability to work independently and in a team
- Adaptability in a fast-paced environment
Preferred Skills:
- Experience with SEO tools
- Knowledge of HTML and CSS
- Familiarity with content management systems
ASSUMPTION: While specific SEO experience is not required, a strong analytical mindset and excellent communication skills are essential for this role.
💰 Compensation & Benefits
Salary Range: €1,350 - €1,750 per month, depending on the internship agreement
Benefits:
- Profit sharing
- Vacation bonus
- Additional paid time off
- Employee benefits
- Meal vouchers
- Health insurance
- Gym membership
Working Hours: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The salary range is based on typical internship agreements in France for entry-level marketing roles with a focus on SEO.
📌 Applicant Insights
🔍 Company Context
Industry: Software development, focusing on HR and administrative management solutions
Company Size: Medium (501-1,000 employees) - Lucca offers a collaborative and innovative work environment with opportunities for growth and mobility
Founded: 2002 - Lucca has been providing SaaS solutions to automate HR and administrative processes for over two decades
Company Description:
- Lucca offers various SaaS solutions, including leave and absence management, expense reports, online payslip distribution, and HR file management
- The company serves over 7,800 clients in more than 130 countries, with over 1.5 million employees using their solutions daily
- Lucca fosters a culture of collaboration, innovation, and non-conformity, with a strong focus on employee happiness
Company Specialties:
- Solutions de gestion RH et administrative
- Cloud / SaaS
- Applications multi-utilisateurs
- Automatisation
- Dématérialisation
- SIRH
- Gestion des congés
- Gestion des notes de frais
- Gestion des temps
- Dossier du personnel
- Entretiens annuels
- Entretiens professionnels
Company Website: www.lucca.fr
ASSUMPTION: Lucca's focus on employee happiness and collaborative work environment makes it an attractive option for candidates seeking a positive and innovative work culture.
📊 Role Analysis
Career Level: Entry-level (internship) - This role is ideal for final-year students seeking their first professional experience in SEO and marketing
Reporting Structure: The SEO team is part of the Marketing Acquisition department and consists of two people, with plans to expand in 2025
Work Arrangement: On-site with hybrid option (2-3 days remote per week) - Lucca offers flexible remote work options to balance work-life integration
Growth Opportunities:
- Upon successful completion of the internship, there may be opportunities for full-time employment
- Lucca offers internal mobility and Erasmus programs between services
- The company encourages innovation and initiative, providing ample opportunities for professional growth
ASSUMPTION: This internship offers a unique opportunity for final-year students to gain valuable experience in SEO and marketing, with potential growth opportunities upon completion.
🌍 Location & Work Environment
Office Type: On-site with hybrid option - Lucca's offices are designed to foster collaboration and innovation, with a focus on employee well-being
Office Location(s): 18 rue scribe, Nantes, Loire Atlantique 44000, FR
Geographic Context:
- Nantes is the sixth-largest city in France, located in the Pays de la Loire region
- The city offers a high quality of life, with a vibrant cultural scene, rich history, and a strong economy
- Nantes is well-connected by public transportation, making it easy to commute to Lucca's office
Work Schedule: Full-time (40 hours per week) with flexible remote work options - Lucca offers a flexible work environment to accommodate employees' needs
ASSUMPTION: Lucca's office in Nantes provides a collaborative and innovative work environment, with easy access to public transportation and a high quality of life in the surrounding area.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication skills and ability to work in a team
- Adaptability in a fast-paced environment
- Fluency in French and English (C1 level)
Application Tips:
- Tailor your resume and cover letter to highlight your analytical skills, communication abilities, and relevant experience
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
- Research Lucca's company culture and values to demonstrate your fit with the organization
ATS Keywords: SEO, search marketing, content optimization, technical monitoring, partnership negotiation, market analysis, competitor analysis, SEO changes, French, English (C1 level)
ASSUMPTION: Lucca's application process focuses on assessing candidates' analytical skills, communication abilities, and cultural fit, with a strong emphasis on problem-solving and adaptability.
🛠️ Tools & Technologies
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Content management systems (e.g., WordPress, Drupal)
- Spreadsheet software (e.g., Microsoft Excel, Google Sheets)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While specific tools and technologies may vary, Lucca's SEO team uses a combination of SEO tools, content management systems, and project management software to streamline their workflows.
👔 Cultural Fit Considerations
Company Values:
- Collaboration and teamwork
- Innovation and initiative
- Employee happiness and well-being
- Transparency and open communication
- Collective success over individual achievements
Work Style:
- Collaborative and team-oriented
- Fast-paced and adaptable
- Focused on continuous learning and improvement
- Encourages initiative and innovation
Self-Assessment Questions:
- Do you thrive in a collaborative and fast-paced work environment?
- Are you comfortable working with a team to achieve collective success?
- Do you possess strong analytical skills and the ability to adapt to new challenges?
- Are you fluent in French and English (C1 level) and comfortable communicating in both languages?
ASSUMPTION: Lucca's company culture emphasizes collaboration, innovation, and employee happiness, with a strong focus on collective success and continuous learning.
⚠️ Potential Challenges
- Adapting to a fast-paced work environment with a high level of responsibility
- Balancing multiple projects and priorities
- Working with a team to achieve collective success
- Communicating effectively in French and English (C1 level)
ASSUMPTION: While Lucca offers a supportive and collaborative work environment, candidates should be prepared to adapt to a fast-paced work environment and balance multiple projects and priorities.
📈 Similar Roles Comparison
- This role is unique in its focus on SEO management for a software company specializing in HR and administrative management solutions
- While there may be similar SEO roles in other industries, Lucca's focus on employee happiness and collaboration sets it apart
- Candidates should research Lucca's company culture and values to understand the unique opportunities and challenges this role offers
ASSUMPTION: While there may be similar SEO roles in other industries, Lucca's unique focus on employee happiness and collaboration makes this role a strong fit for candidates seeking a positive and innovative work culture.
📝 Sample Projects
- Optimizing business pages on various sites to improve SEO performance
- Analyzing and communicating content optimization recommendations for Lucca's magazine and blogs
- Monitoring the technical health of SEO sites and communicating guidelines to the web team
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities of the Marketing SEO Manager - Alternance role at Lucca.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the SEO team collaborate with other departments, such as Marketing Acquisition and the web team?
- What opportunities are there for professional growth and development within Lucca?
- How does Lucca support work-life balance and employee well-being?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role's priorities, work environment, and growth opportunities, as well as the challenges they may face.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your analytical skills, communication abilities, and relevant experience
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
- Research Lucca's company culture and values to demonstrate your fit with the organization
- Follow up with Lucca one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
