Marketing Special Events Coordinator

📌 Core Information

🔹 Job Title: Marketing Special Events Coordinator

🔹 Company: Bloomingdale's

🔹 Location: New York, United States

🔹 Job Type: Full time

🔹 Category: Retail Luxury Goods and Jewelry

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (in-store and remote work)

🚀 Job Overview

Key aspects of this role include:

• Assisting in the planning and execution of in-store events and animations that support the Central strategy.
• Securing sponsorships, co-branding opportunities, and community initiatives to build productive local relationships and drive customer acquisition.
• Collaborating with the Store Leadership team to create curated experiences for top spending clients (Top of the List - TOL).
• Working with the Central Media team to develop local media plans and partner with brand-appropriate social media influencers and bloggers.
• Pursuing localized opportunities to cultivate customers and build sales, supporting local accelerated growth of focus businesses.

ASSUMPTION: This role requires strong organizational skills, creativity, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Assist in the planning and full execution of in-store events and animations that support the Central strategy, tracking post-event results and providing feedback to Central partners.

✅ Enhance Central strategy by supporting secured sponsorships, co-branding opportunities, and community initiatives that build productive local relationships with the intent to build customer base and commerce.

✅ Partner with the Store Leadership team in creating curated experiences to build loyalty and share among Bloomingdale’s top spending “Top of the List” (TOL) clients, monitoring frequency of visits, engagement, and spend.

✅ Collaborate with the Central Media team to develop local media plans, securing publicity and partnering with brand-appropriate social media influencers and bloggers.

✅ Pursue localized opportunities in alignment with Trade Area Marketing and Special Events Leader and store leadership to cultivate customers and build sales, supporting local accelerated growth of focus businesses with event intensification that builds store animation and experience.

✅ Guide General Manager(s) as to productive involvement in outside organizations and events.

✅ Leverage corporate philanthropy giving programs to maximize community impact and fundraising.

✅ May be called upon as point person for external communication locally.

ASSUMPTION: This role may require working flexible hours, including evenings and weekends, to accommodate event schedules.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Event Planning, or a related field.

Experience: 1-2 years of direct experience in event planning, marketing, or a related field.

Required Skills:

• Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels.
• Excellent communication skills, with the ability to present information in a clear, concise manner.
• Ability to work a flexible schedule based on department and Company needs.
• Proficient in Microsoft Office Suite and other relevant software.

Preferred Skills:

• Experience with event management software.
• Fluency in a second language.

ASSUMPTION: Candidates with experience in luxury retail or relevant event planning experience are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $45,000 - $55,000 per year (AI-estimated based on experience level and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Employee discount
• Paid time off (vacation, sick, and holidays)
• Tuition assistance

Working Hours: Full-time, hybrid work arrangement (in-store and remote work)

ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's experience and performance during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Bloomingdale's operates as a division of Macy's Inc., focusing on upscale department store retail. The company offers a wide range of products, including clothing, accessories, home goods, and beauty products.

Company Size: Bloomingdale's is a large company with over 5,000 employees, providing ample opportunities for career growth and development.

Founded: 1872, in New York City

Company Description:

• Bloomingdale's is committed to providing an exceptional shopping experience, combining fashion, style, and innovation.
• The company is known for its unique and luxurious products, as well as its exceptional customer service.
• Bloomingdale's is dedicated to giving back to the community through various philanthropic efforts.

Company Specialties:

• Luxury retail
• Event planning and execution
• Marketing and branding
• Customer experience and engagement

Company Website: www.bloomingdales.com

ASSUMPTION: Bloomingdale's is a well-established and reputable company in the luxury retail industry, offering a dynamic and engaging work environment.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing or event planning role

Reporting Structure: This role reports directly to the Store Leadership team and works closely with the Central Marketing team, Trade Area Marketing and Special Events Leader, and other relevant departments.

Work Arrangement: Hybrid work arrangement, with a combination of in-store and remote work requirements

Growth Opportunities:

• Advancement to a Senior Marketing or Events role within the company
• Expansion of responsibilities and leadership opportunities as the company grows
• Potential to work on high-profile events and campaigns, gaining valuable experience and exposure

ASSUMPTION: This role offers excellent opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Hybrid (in-store and remote work)

Office Location(s): New York, NY

Geographic Context:

• New York City is a major metropolitan area with a diverse population and a vibrant cultural scene.
• The city offers numerous opportunities for networking and professional development.
• New York City is home to Bloomingdale's flagship store and corporate headquarters.

Work Schedule: Full-time, with flexible hours to accommodate event schedules

ASSUMPTION: Working in New York City provides unique opportunities for professional growth and exposure to the fashion and retail industries.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Store Leadership team
• Final interview with the Trade Area Marketing and Special Events Leader

Key Assessment Areas:

• Event planning and execution skills
• Communication and interpersonal skills
• Creativity and problem-solving abilities
• Adaptability and flexibility

Application Tips:

• Highlight relevant experience and achievements in event planning, marketing, or a related field.
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements.
• Prepare examples of successful events you've planned or executed, focusing on results and impact.

ATS Keywords: Event Planning, Marketing, Customer Engagement, Luxury Retail, Brand Management, Community Building, Sponsorship Management, Media Relations, Influencer Marketing

ASSUMPTION: Applicants should emphasize their event planning and marketing skills, as well as their ability to work effectively with various teams and stakeholders.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Event management software (e.g., Eventbrite, Cvent)
• Social media platforms (e.g., Instagram, Facebook, Twitter)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)

ASSUMPTION: Familiarity with relevant software and tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for the business and compassion for each other
• Integrity and accountability
• Creativity and innovation
• Collaboration and teamwork

Work Style:

• Fast-paced and dynamic work environment
• Strong focus on teamwork and collaboration
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you have a strong passion for the fashion and retail industries?
• Are you a creative and innovative problem solver?
• Do you thrive in a fast-paced, collaborative work environment?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Bloomingdale's.

⚠️ Potential Challenges

• Working flexible hours, including evenings and weekends, to accommodate event schedules
• Managing multiple projects and deadlines simultaneously
• Navigating a large, complex organization with numerous stakeholders
• Adapting to changes in the retail industry and consumer behavior

ASSUMPTION: Applicants should be prepared to face these challenges and have strategies in place to overcome them.

📈 Similar Roles Comparison

• Event Coordinator vs. Event Manager: The Event Coordinator role focuses more on assisting in the execution of events, while the Event Manager role involves more strategic planning and leadership.
• Marketing Coordinator vs. Marketing Manager: The Marketing Coordinator role involves assisting in the development and execution of marketing campaigns, while the Marketing Manager role requires more strategic planning and leadership.
• Career Path: This role can serve as a stepping stone to more senior marketing or event planning positions within the company.

ASSUMPTION: Applicants should consider the differences between similar roles and the potential career paths available within the company.

📝 Sample Projects

• Planning and executing a successful in-store event, such as a fashion show or product launch
• Securing a sponsorship or partnership with a local business or organization to drive brand awareness and customer acquisition
• Developing and implementing a local media plan, including securing publicity and collaborating with brand-appropriate social media influencers and bloggers

ASSUMPTION: Applicants should be prepared to discuss their experience with relevant projects and provide specific examples of their achievements.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this role fit into the overall marketing and events strategy for the company?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for employees in this role?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful events you've planned or executed, focusing on results and impact
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.